Plan-Do-Study-Act Cycles and How They Can Accelerate Quality Improvement in Your Organization
How to Accelerate Sales Cycles With Webinars
Transcript of How to Accelerate Sales Cycles With Webinars
Accelerate Sales with Webinar Marketing Automation A Livestorm Webinar
WHAT WE WILL COVER IN THIS WEBINAR
Webinars are great to scale both your sales and your
content marketing.
Why should I do webinars to accelerate my sales?
How can I keep my sales team in the webinar loop?
Recap Flowchart: The Sales Webinar Acceleration Framework.
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Closing
THE CLASSIC SALES AND QUALIFICATION FUNNEL
Technical / business fit
James Anderson CMO @ Segment
James Anderson CMO @ Segment
James Anderson CMO @ Segment
CAC Progression (N hours * Sales cost)
Showed interest (e.g Downloaded ebook)
Saw value in the product (e.g triggered AHA event)
Had questions/needs Expressed will to buy (e.g ask for payment in chat)
3 weeks - 1 month
Has a 1:1 with salesNew lead
THE WEBINAR SALES AND QUALIFICATION FUNNEL - FASTER & LESS EXPENSIVE
Closing
James Anderson CMO
James Anderson CMO
CAC Progression (N hours * Sales cost)
Showed interest, asked questions & saw potential value. (e.g Filled a registration form and answered to polls).
Expressed will to buy & engaged quickly with the product. (e.g Filled a registration form and answered to polls).
Signed up for trial
Technical fit Hired internal consultant
Not using competitor
Technical fit Hired internal consultant
Not using competitor
2 weeks
Has a webinar with one sales
Webinar Automation Tactics A Livestorm Webinar
ALERTING YOUR SALES IN SLACK: BECOME A SALES HERO
FOR EACH WEBINAR ATTENDEE…
…LOOK FOR THE RIGHT PROPERTIES…
…AND PING YOUR SALES REP IN YOUR SLACK.
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COST OF IMPLEMENTATION: €0 • TIME TO IMPLEMENT: 30MIN
SENDING DATA TO YOUR CRM: KEEP YOUR SALES TEAM IN THE LOOP
FOR EACH WEBINAR ATTENDEE…
…LOOK FOR THE RIGHT PROPERTIES…
…AND CREATE A LEAD IN YOUR CRM.
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COST OF IMPLEMENTATION: €0 • TIME TO IMPLEMENT: 30MIN
SENDING DATA TO YOUR CRM: KEEP YOUR SALES TEAM IN THE LOOP
IF A LEAD FOLLOW A CERTAIN AUTOMATION PATH…
…CREATE A TASK “FOLLOW UP” IN YOUR CRM…
…AND REGISTER THEM TO A WEBINAR.
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TIME TO IMPLEMENT: 2 HOURS (SET UP THE ZAPIER + THE DRIP CAMPAIGN)
THE SALES ACCELERATION FRAMEWORK
Always seek for triggering the right events at the minimum cost.
We’re Livestorm. We do browser-based webinars for sales and user training.
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