How This Advocacy Program Is Different

How This Advocacy Program Is Different Developed and presented by

With generous support from

advocacy

[ad-vuh-kuh-see]-- noun, plural: -cies.The process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up-to-date.

The Original (In-Person)

Whats Different about v2.0Travel is optional(in-person kick-off)Self-paced homework assignments6 week online course (blended learning)Self-determined advocacy goalsUnlimited number of participants per library; anyone can take the training

Features of Turning the Page 2.0 Free! In-person kick-off (optional)

Facilitator-led virtual classroom sessions

Independent work on Turning the Page online

Offline one-on-one feedback from facilitators

Completion of an Advocacy Work Plan

About three hours each of the 6 weeks

Professional FacilitatorsColette Ellis, New YorkJill Bremer, IllinoisLaurie Brown, MichiganStephanie Gerding, WashingtonJudy Drescher, TennesseeSteve Yacovelli, FloridaCathy Hakala-Ausperk, OhioBrenda Hough, KansasVirtual Classroom Session FlowProfessional Facilitators

understand how the general U.S. public perceives libraries today and what that means to our advocacy effortsPublic PerceptionsWEEK 1:WEEK 2:focuses on how to further take the data from Public Perceptions and apply to create your own library storyTelling Your StoryWEEK 3:focuses on your own leadership skills, and how advocating on behalf of the library starts with you You as a LeaderWEEK 4:focuses on building relationships beyond your library in order to best leverage resources and meet your advocacy goalsBuilding RelationshipsWEEK 5:pulls the previous four weeks content together and focuses on how to ask for public funds The Big AskWEEK 6:lays the foundation for future steps and how to put your now-complete Work Plan into action to meet your advocacySo Now What?

understand how the general U.S. public perceives libraries today and what that means to our advocacy effortsPublic PerceptionsWEEK 1:WEEK 2:focuses on how to further take the data from Public Perceptions and apply to create your own library storyTelling Your StoryWEEK 3:focuses on your own leadership skills, and how advocating on behalf of the library starts with you Your as a LeaderWEEK 4:focuses on building relationships beyond your library in order to best leverage resources and meet your advocacy goalsBuilding RelationshipsWEEK 5:pulls the previous four weeks content together and focuses on how to ask for public funds The Big AskWEEK 6:lays the foundation for future steps and how to put your now-complete Work Plan into action to meet your advocacySo Now What?

Virtual Classroom Session Flow

Web Based Training Modules

Threaded Discussion

The Outcome

What Participants Say I love this format. Its the first time Ive participated in something like this. Short, sweet and to the point!I really enjoyed the interactive team-choosing activity. There should be more webinars like this!This is the best run, most organized Internet education I've ever been part of. And the content and slides are A-1. Ive used some of the pieces already [from this training] in conversations with community members and potential partners.Ive taken my share of courses and most have not been as interesting as this one.

What Trustees/Friends Say I enjoyed getting feedback from my facilitator, hearing what resources other participants knew about, and leaving the training with a clear action plan.My confidence to begin advocacy work is now higher.[Six months after taking the training], we have acquired more and more of the community.They are outspoken to the leaders of the city, and they are quite willing to put their dollars and time into their library. "As a library trustee, I enjoyed working with my library director throughout this training.

Questions?

Contact Lynn Slawsky at lslawsky@ala.org, or (312) 280-5025

Turning the Page v2.0: CE Forum conference presentation 8 30 11*Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11page *FACILITATOR #1updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11*

Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11page *FACILITATOR #1updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #1page *updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11The original Turning the Page program began as a way to help libraries who received Opportunity Online Hardware Grants to raise matching funds. The program is proven. 1,700 libraries from across the country participated in the program, including more than 3,000 librarians and supporters from 32 states.

98% of those who participated in the Turning the Page Program met their hardware matching grant money, which equated to more than $6 million!

As shown in a follow-up survey, nearly half of participants from many of your states were able to secure technology funding for their next budget.

page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11After the grant funding for version 1.0 ended, PLA applied for and received additional funding from the Bill & Melinda Gates Foundation to use the existing, proven, curriculum to reach a wider audience of any library around the country or world (we have/had participants in every state across the country and even other countries: Canada, Australia, Egypt, Greece, Bulgaria, Australia and the UK).

We do this through a blended learning model.

We urge participants to choose advocacy goals that are specific to their own libraries and/or their own library communities. Here are some sample goals to give you a flavor of the variety: Install a butterfly garden on the library grounds next spring to educate children and adults about the dearth of monarch butterflies, their migration patterns, their value, and what the community can do to provide welcoming spaces for them.

Educate funders and community organizations about the transformative value of our library, resulting in a 10% increase to the FY13 Library Budget at Town Meeting.

Plan and implement a fundraising campaign that will raise $100,000 for new library furnishings for the new library building.

Find and increase job resources to aid unemployed community members in the county with the highest unemployment rate in the state.

To seek funding for digital messaging equipment and software to improve communication to the public about library programs, services and materials, including procedurals and tutorials; we also hope to use this technology to relay community information (Ill tell you about this one in a little bit).

page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11Here is that blended learning model.

*page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11Speaking of facilitators, we have several great facilitators who either are librarians, professional trainers, or both! They live all around the country, as do our participants.

page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #1updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11Over the six weeks, participants focus on specific topic areas (one covered each week). While each is a separate area of focus, they all fit together to give participants a great foundation for effective advocacy work.

The topics are general enough to allow participants to customize the concepts to how they apply to themselves and/or their libraries.

Public Perceptions focuses on understanding how the general U.S. public perceives libraries today (based upon recent data) and what that means to advocacy efforts.

Telling Your Story focuses on how to further take the data from Public Perceptions and community and apply to create a customized library story. You as a Leader focuses on the participants own leadership skills, and how (as noted in Public Perceptions) advocating on behalf of the library starts with the library leadership. Building Relationships focuses on building the network and relationships beyond the participant and library in order to best leverage resources and meet advocacy goals.

page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11The Big Ask pulls the previous four weeks content together (creating the message, based upon data and stories, effective leadership communication skills, and leveraging teams and networks for advocacy) and focuses on how to ask for public funds. So Now What? The final online week lays the foundation for future steps. At this point the participants have created a solid Advocacy Work Plan based upon their established advocacy goal (Getting Started). Now it is time to put that plan into action and determine how to make their goals a reality.

page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11Now that you know a bit about the topics covered, on to the structure of the training. One major component of the course is meeting each week in the virtual classroom. While we cover different content each week, the class sessions are structured the same each week so that participants get used to interacting with each other. These virtual classroom sessions are hosted on Adobe Connect, a online meeting system. It allows us to have large and small group discussions, so there is a lot of participation during the hour.

page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11The next component of the course is homework. The textbook we use are web based training modules assigned throughout the 6 weeks. The modules originally were designed for the Turning the Page 1.0 program but again, since the content has been proven effective, we repurposed them for the 2.0 version.

And then 2.0 participants have the option of going through the modules with a participant notebook especially designed for the 2.0 course.

The last component of the homework is to work on a couple sections of the Advocacy Work Plan each week.

page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11Finally, we use a threaded discussion or online community to post announcements about other pertinent trainings. Participants also post and discuss their advocacy goals or other questions theyre grappling with in the course. Facilitators provide guidance. And we have one common community for all of the facilitators and participants to use, so participants in the Monday morning cohort can interact with those in the Thursday evening cohort. page *page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11The outcome of all this work? Not only a greater knowledge and understanding of what advocacy means on behalf of participants library, but a completed Advocacy Work Plan.

This plan serves as a roadmap to participants advocacy efforts and helps to keep them on track to meet the goal they identified early in the course.

Also: a completed Advocacy Work Plan also earns participants a Certificate of Completion, which may be used in applying for CE credit with your institutions.

page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2page *updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11As you can see weve heard a lot of great things already about this program. And already weve had people from every state in the country register for the course, and many libraries with multiple participants.

page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11We love it when trustees and Friends sign up with library directors, managers and staff to form a team. Here are a few things that have been said about the training.

page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11updated 8 27 11Turning the Page v2.0: CE Forum conference presentation 8 30 11*page *Turning the Page v2.0: CE Forum conference presentation 8 30 11updated 8 27 11FACILITATOR #2FACILITATOR #1updated 8 27 11