How the Seahawks Set a Winning Social Strategy
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How the Seahawks Set a Winning Social Strategy
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Transcript of How the Seahawks Set a Winning Social Strategy
How the Seahawks Set a Winning Social Strategy
© 2015 Simply Measured, Inc.
Housekeeping
• Listening / voice options
• Questions and chat room
• #SimplySeahawks
• Recorded webinar
• Post-webinar survey
#SimplySeahawks
© 2015 Simply Measured, Inc.
Kenton Olson
#SimplySeahawks
Kenton Olson
@kentonoDirector of Digital Media &
Emerging Media for Seattle Seahawks
What Does Winning Mean to Us?
3 Ways We Use #SocialAnalytics
3 Major Types of Social Campaigns
What Does Winning Mean to the Seahawks on Social?
6 © 2015 Simply Measured, Inc.
Moving the Needle
© 2015 Simply Measured, Inc.
What We Don’t Do
#SimplySeahawks
• Competitive analysis
• Sentiment analysis
• One-size-fits-all analysis
3 Major Types of Social Campaigns
#1
#2
#3
Conversion-Focused
Reach-Focused
Partnership-Focused
#1 Conversion-Focused
© 2015 Simply Measured, Inc.
Website Conversions
#SimplySeahawks
#2 Reach-Focused
© 2015 Simply Measured, Inc.
Reaching the Greatest Number of People
#SimplySeahawks
#3 Partnership-Focused
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Showing Partners Value
#SimplySeahawks
The 3 Ways We Use #SocialAnalytics
#1
#2
#3
Plan
Measure
Recap
#1 Plan
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Where Should We Focus Our Time?
#SimplySeahawks
#2 Measure
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Which Content Is Doing Well? Which Isn’t?
#SimplySeahawks
#3 Recap
© 2015 Simply Measured, Inc.
Recapping for Corporate Partners
#SimplySeahawks
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Take Aways
How the Seahawks Win on Social
#1
#2
#3
#4
#5
Know what we want
Plan ahead
Measure results as we go along
Recap right
Use this campaign’s lessons in the next one
© 2015 Simply Measured, Inc.
Where #SocialAnalytics Fits In
#SimplySeahawks
- Analyze The Market- Define Strategy
- Monitor & Respond- Publish & Promote Content
- Measure Performance- Optimize Tactics
© 2015 Simply Measured, Inc.
About Simply Measured
Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.
#SimplySeahawks
27 © 2015 Simply Measured, Inc.
About the Seahawks
About the Seattle Seahawks
The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. The Seahawks have won nine division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games.
Seattle has appeared in three Super Bowls (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.
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