How the MEMS Industry Can Extract More Value From its Customers? by JC. Eloy CEO of Yole...

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July © 2015 How the MEMS Industry Can Extract More Value From its Customers ? JC. Eloy Yole Développement [email protected]

Transcript of How the MEMS Industry Can Extract More Value From its Customers? by JC. Eloy CEO of Yole...

July © 2015

How the MEMS Industry Can Extract More Value

From its Customers ?JC. Eloy

Yole Développement

[email protected]

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CONTENT

• Yole introduction

• MEMS & Sensors markets & applications

• The MEMS ecosystem

• MEMS for our 5 senses

• The 3 sensor clusters

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MEMS &

Sensors

LED

Compound

Semi.

Imaging

Photonics

MedTech

Manufacturing

Advanced

PackagingPV

Power

Electronics

FIELDS OF EXPERTISE

Yole Développement’s 30 analysts operate in the following areas

Energy storage

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A GROUP OF COMPANIES

Market, technology

and strategy

consulting

www.yole.fr

M&A operations

Due diligences

www.yolefinance.com

Maturation of companies

IP portfolio management &

optimization

www.bmorpho.com

Manufacturing costs analysis

Teardown and reverse engineering

Cost simulation tools

www.systemplus.fr

IP analysis

Patent assessment

www.knowmade.fr

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SERVING THE ENTIRE SUPPLY CHAIN

Our analysts provide market

analysis, technology

evaluation, and business plan

along the entire supply chain

Integrators and

end-users

Device makers

Suppliers: material, equipment,

OSAT, foundries…

Financial investors,

R&D centers

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SERVING MULTIPLE INDUSTRIAL FIELDS

We are workingaccrossmultiples industries to understandthe impact of More-than-Moore technologies from deviceto system

From A to X…

Transportation

makers

Mobile phone and

consumer

electronics

Automotive

Medical systemsIndustrial and

defense

Energy

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YOLE REPORTS ON MEMS RELATED TOPICS

©2015 | www.yole.fr | IWLPC 2015 Yole Développement

Market & Technology Sensors for Wearable Electronics & Mobile Healthcare High-End Gyroscopes, Accelerometers and IMUs for Defense, Aerospace & Industrial Technologies & Sensors for the Internet of Things: Businesses & Market Trends 2014-2024 Status of the MEMS Industry 2015 New Detection Principles & Technical Evolution for MEMS & NEMS

Teardown & Reverse Costing

AMS AV-MLV-P2 VOC MEMS Gas Sensor Fairchild FIS1100 6-Axis MEMS IMU Opgal Therm-App Infrared Camera & Ulis IR Microbolometer SiTime Corporation SiT1552 MEMS Oscillator Cavendish Kinetics 32CK417R MEMS Antenna Tuner STMicroelectronics LSM6DS3 6-Axis MEMS IMU Samsung Galaxy S6 Fingerprint Sensor - New Synaptics Design mCube MC3413 3rd Generation 3-Axis Accelerometer STMicroelectronics HTS221 Humidity and Temperature Sensor Mobileye EyeQ3® Automotive Vision-Based SoC Bosch SMI130 6-AXIS Automotive MEMS IMUBosch Sensortec BME280 - Integrated Environmental Sensor Bosch Sensortec BMI160 6-Axis MEMS IMU InvenSense MP67B - 6-Axis MEMS IMU in iPhone 6 & 6 Plus Freescale FXTH87- Tire Pressure Monitoring Sensor (TPMS) Apple iPhone 6 & 6 Plus Rear Camera Modules from Sony InvenSense ICS-43432 Digital MEMS Microphone

Patent Investigation 9-Axis MEMS IMU Technology and Patent Infringement Risk Analysis MEMS Microphone Patent Infringement Emerging MEMS Patent Investigation 2014 MEMS Gyroscope Patent Investigation report

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2015-2020 MEMS MARKETS

Business is increasing and consumer and automotive are still the main drivers

Consumer (incl. wearable) ismore than60%

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EXAMPLE OF NIGHT VISION

When unit price is decreasing, the growth could be incredible, if the use case is identified…

• CAGR 2015–2020 will be about + 77% in units: ≈ 15 x growth between 2015 - 2020.

• The price decrease has started 5 years ago

• The use case have been identified: thermography and face recognition

• We can expect a strong market growth within 3 years maximum…

CAGR 2015-2020

76.8%

21.8%

16.8%

42.9%

170.0%

34.8%

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NEW KEY PRODUCTS INTRODUCED SINCE ONE YEAR

• Smartphone and ultra low end segment has been very dynamic in 2014-2015

Seek ThermalFLIR One Gen 2

Bosch Power Tools NEC VGA 12 micron

FLIR C2

FLIR TCXI3 system

For smartphones

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THE ACCELEROMETER EXAMPLE – HISTORICAL DATA OF VOLUME GROWTH:FROM 50MUNITS TO 5BUNITS IN 15 YEARS

Until 2008, market wasdriven by automotive, thenconsumer came with the right use cases.

0

500

1000

1500

2000

2500

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Accelerometer volume market evolution (Munits) from 2002 to 2015

Accelerometer Accelerometer Automotive Accelerometer Consumer

Market driven by Automotive Market driven by Consumer

1st Phase“Protected” market

3th Phase“Integration”

Combos replacement

2nd Phase“New application” (e.g. Smartphone)

Smartphone waveGame changer: ASP

Autonomous car as the next ramp-up?

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BUT…

• MEMS is becoming a few 10cts business, a couple of million times per day…

©2015 | www.yole.fr | Name of the report

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UNCHALLENGED TOP 5 LEADERS

TOP 5 account for $3.8B MEMS sales!

• TOP 5 remains unchanged in 2014 (and certainly in 2015) but Bosch now accounts for one-third of the $3.8B MEMS revenues shared by the top 5 MEMS companies (accounting for about one third of the total MEMS business).

2013

$11B business

TOP 5 ~ $3.8B (1/3)

TOP Leader ~ $1.3B (1/3)

2013

2014

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2014 HAS BEEN A GOOD YEAR FOR THE MEMS INDUSTRY.

MEMS business size vs. 2014 / 2013 GAGR

Most of the MEMS players hada positive growth in 2014

+100%

$100M $1B$50M

+10%

-10%

2013/14 CAGR

2014 MEMS

Sales

+50%

$500M0%

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DEVICESVS. SYSTEMS MAKERS & NUMBER OF MEMS DEVICES

The 3 « Great Walls of MEMS » rule!

Entering the MEMS business and beingsuccessful isa long & complexprocess!

SY

ST

EM

MA

KER

SD

EV

ICES M

AK

ER

S

1 MEMS product line 2 to 3 MEMS products line > 4 MEMS products line

MEM

S r

eve

nues

The « Devices

to Systems »

barrier

The « from 1 to more MEMS product lines » barrier

The « MEMS business entry » barrier

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WHAT DRIVES THE VALUE OF A SENSOR?

• The ability to deliver a function!

• The sensor is the way to understand what is happening. Selling sensors without the brain is puttingthe MEMS industry in a low cost, commoditazation corner where the Moore’s Law is not helping youcompared to the semiconductor business.

©2015 | www.yole.fr | Name of the report

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REQUIREMENTS FOR THE WEARABLE MARKET

Wearables have specific technical requirements

• Some requirements are relevant to sensors

Ultra Low Power

Low power consumption

Accuracy

Reliable data

Low noise

4Requirements

Useful insights

Multiple parameters

Non-invasive sensing

Sensors’

PackagingSmall size, almost invisible

Reliable and low cost

No specific challenge ! No technological breakthrough

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REQUIREMENTS FOR THE WEARABLE MARKET

Value is coming by the combination of sensor and data analysis

• Some requirements are relevant to sensors

Ultra Low Power

Low power consumption

Accuracy

Reliable data

Low noise

4Requirements

Useful insights

Multiple parameters

Non-invasive sensing

Sensors’

PackagingSmall size, almost invisible

Reliable and low cost

No specific challenge ! No technological breakthrough

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FUTURE MEMS INDUSTRY GAME CHANGERS: THE IMPORTANCE OF SOFTWARE

MEMS and CMOS Image Sensors (CIS) are following the same path

• As for CIS, software isgainingmore importance in MEMS.

CIS

Image

Sensor

Optics

Software

(e.g. computational

imaging)

MEMS

Sensor

Packaging

Software

(e.g. sensor

fusion)

For CIS, optics is becoming an essential part of the module for

high quality pictures. But because of form factor issues, the module

height is now larger than the smartphone thickness. Adding new

functionalities (auto focus …) will require more software

importance.

For MEMS, software can be the solution to have multi-axis

detection when packaging cannot lower the senor size enough

(e.g. mcube sensor). As software is today an essential part for

future sensors, we have entered a acquisition time (e.g. Movea

with Invensense).

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-

2,0

4,0

6,0

8,0

10,0

12,0

14,0

2012 2013 2014 2015e 2016e 2017e 2018e 2019e 2020e

Ave

rage

elli

ng

Pri

ce (

$)

CCM ASP Assumption - Main applications

Smartphones Main Smartphones Sub Market Average

Current Camera Module industry is dominated by mobile

The demand is for high quality main camera modules in a constrained footprint

o Resolution

o Pixel size

o Module size

The secondary camera is becoming better quality

o Resolution

CMOS CAMERA MODULE (CCM) ASP FORECAST 2012-2020

ASP trend & assumption

Mobile ASP assumptions is

key

Yole Développement © August 2015

©2015 | www.yole.fr | Camera Module Industry

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Embedded 3D

computationalPhotography

& video

EXAMPLE FROM THE IMAGE SENSOR FIELDS

The mobile camera could become a multi sensor optronics interface

Technology is almost ready

Players are working on the killer

applications

# of sensors

1 sensor

2 sensors

3 sensors

3+ sensors

20202012 2014 2016 2018 2022

• Main & sub

camera

• LED Flash

• Main & sub

camera

• Range finder

• LED Flash

• Dual main &

sub camera

• 3D mapping

• LED Illuminator

Catching up with

DSLR and video

cameras

New embedded 3D imaging

Courtesy of Panono

Courtesy of Canon

©2015 | www.yole.fr | Camera Module Industry

Embedded 3D

InteractiveThe world becomes interactive

• Dual Main & sub

camera

• 3D mapping

• LED Illuminator

• Iris recognition ?

• Motion sensor ?

• Far Infrared ?

• Hyperspectral ?

Courtesy of Microsoft

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FROM MULTIPLE SENSORS TO THE FEW SENSOR CLUSTERS IN MOBILE PHONE

How thesechanges willhappen?

©2015 | www.yole.fr | Name of the report

23©2015 | www.yole.fr | Name of the report

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WHAT WILL HAPPEN ?

• MEMS is growing as a market, both in volume and total value

• But the value is moving from devices to functions and few MEMS players are taking benefit of this value flow

• Very limited number of companies are entering the field, the last success has been Invensense

• The last really new device was Knowles silicon microphone in 2003

• So it is now important to change the MEMS mindset and to move to functions development…

©2015 | www.yole.fr | Name of the report

MEMS

Sensor(s)

Packaging and integration of multiple devices in SiP

Software providing data

processing and enabling

functions

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• Open for questions…

©2015 | www.yole.fr | Name of the report