How the Internet and Social Media is changing the Consulting Profession
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13-Sep-2014 -
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Transcript of How the Internet and Social Media is changing the Consulting Profession
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Web 2.0 & Social Business NetworkingBy Samantha Bell
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Web 2.0
Social Media
Social Business Networking
Internet sites for sharing information and collaborating
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YouTube: video and comments
LinkedIn: recommending a colleague
Facebook: gaining service from a company
Twitter: conversing with others on the latest research and knowledge
e.g.
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Average age is older than expected
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Average social network user is 37.
LinkedIn, 44.
Twitter, 39 years old.
Facebook 38.
6.4 Million Australians use Facebook
February 16th, 2010 by Pingdom, Australian statistic, August 2009, http://www.seosydneyblog.com/
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The internet and mobiles are evolving business
More access to people & their knowledge, photos, video.
Anytime.
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More people’s thoughts on products, services, organisations, wisdom
Online word of mouth
Great products, services,
organisations. Amplified.
Put simply…
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Customers seek different ways to interact
And gain quick responses from their social/people network
about who to buy from
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It’s setting up the relevant environment for customers
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Company ScanSearch results showing Bunnings employees talking about work.
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Product feedback
Customer service feedback & PR
Work / recruitment
industries
People’s words = possible insight & sales
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Twitter (Functional) example
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Online: a consideration for business areas
Some areas it touches…Some areas it touches…
Operations Customer service
PR
IT
Talent Retention
Organisation Development
Marketing
Organisation Strategy
Recruitment
Sales
Learning & Development
Product Development
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Our Global Knowledge Bank
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Who does it well? SED Client
Interesting information,
company insight
1st on Google Search results (for their company name) working on higher ranking for general related searches
Profiling different channels
A blog with latest news
utilising different
mediums (e.g. video)
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Employees have impressive
online profiles:blog, twitter,
linkedin(promote quality
of company’s talent)
The CEO is here:
blog, twitter, linkedin
(open company culture +
demonstrates thought
leadership)
Who does it well?Deloitte.
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A strong company-level social media presence(more places to spread positive word-of-mouth)
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The change it’s having on the consulting profession
• Online embeds in every part of some businesses – Updates to consulting methodology
– Considering online in many processes and business strategy
• Experts / “early adopters” are sharing their wisdom through blogs, Twitter and online sites
• Learning and Development – Google searches, Twitter
• Keeping up with real-time information – using Twitter for updates on latest news
• Efficiency tools – Google Wave, Google Doc’s, Skype, Webinars
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Which organisations and individuals is it relevant to?
• Those with customers & advocates online now (and those who are coming online very soon)– e.g. New iPhone / Blackberry users,
tourists
• Companies that people will converse about e.g. BHP
• Companies who wish to prepare for what’s coming!
• Companies who want a contemporary profile
(this isn’t a conclusive list)
Test the market & industry - Early Adopters – First mover / Competitors
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Prepare clients (1)
• Research– What so they look like online now?– What could they look like?
• Strategy, vision, objectives
• Implementation, training and coaching
• Ongoing coaching, strategy and reviews
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Prepare clients (2)
• Education: assist your clients with risk mitigation and preparing them for what's happening
• Have the basics right: Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
• A very easy tip! – Set up Google alerts for what is being
‘said’ about them online. Check www.search.twitter.com once a week
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Next Steps & Action Planning
• Review– How is it relevant to your business?– Which clients is it relevant to?
• Set up Google Alerts:– For your company– For your industry– For relevant topics / themes to you
• Learn what sites and applications your clients and advocates use
• Have a look at some of them!– Twitter – Blogs– Slideshare
• Learn relevant tools – get training– Twitter, LinkedIn, Google doc’s, Google Wave
• Prepare your Online Strategy
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The Global Network is here
How are you going to use it?
Questions…
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Thank you!
Samantha Bell & Associateswww.samanthabell.com.au
Melbourne – Brisbane – Sydney – Adelaide
Regional
International
Our services
Online Strategy, Coaching, Implementation and Measurement
Online market research
Online training focused on practical applicationTwitter, LinkedIn, Facebook,Google Wave, Web2.0 technologies
Public speaking
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