How the Best Design Leaders Get to the Top: Insights into the Top Design Studios Success
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Transcript of How the Best Design Leaders Get to the Top: Insights into the Top Design Studios Success
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@
How the Best Get to the Top
Insights into the Top Design Studios Success
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16,000U.S. Census
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“About half of all new establishments survive
five years”
The Small Business Administration
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“Only a 1/3 will survive to 10 years”
The Small Business Administration
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@
Get Out Before It’s Too Late
and other cautionary tales
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Not just survivors but leaders
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Digital Design Leaders
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16,000
U.S. Census
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16,000
U.S. Census
Vision Skills
Culture
Values
Talent
LeadershipMoney
Balance
Planning
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75 interviews 45+ hrs video
225,000+ words 60+ surveys
1 long bus trip in a skirt
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Qualitative & Quantitative
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and we’re only half way there.
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So why bother?
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For one, it pays more…
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and you’ll be happier…
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…but only if you’re an above-average entrepreneur.
123
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It only makes sense if you’re one of the best.
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Do designers make good business leaders?
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Nah!11%
5%
37%
47%
Possibly
Very likely
Definitely
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But it doesn’t really matter what your job
description says.
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DD
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“Just because you’re a Dive Master, doesn’t mean you have mastered the diving business.”
- Guy Fotherby
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“Just because you’re a master designer doesn’t mean you have mastered the design business.”
- Some Other Guy
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Professional Business Managers
The Best Are:
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"Until I was able to speak the CPA’s language, we were just
another cog in the wheel.”
- Carl White, Think Brownstone
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“We hired a team of financial experts that helped us
understand how our enterprise clients do business”
- Aaron Quinn, eHouse Studio
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A deep interest in the craft of running
a business.
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Always improving on their skills
The Best Are:
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How would you describe your
leadership skills?
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Still got lots to learn 47%
16%
37% Pretty decent
This is where I shine!
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“I usually like to warn people; I’m a really, really bad manager. But I’m a particularly good leader.”
- Matt Bertulli, Demac Media
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Knowing what you’re good at and what needs attention
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The Best Are:
Guiding their teams with vision and values
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We are the very best!
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“It starts with having values that are very specific, and then you
create a culture that values that.”
- Jon Lax, Teehan + Lax
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“My leadership skill is visionary consensus. I provide a vision and I try to build consensus
around that vision”
- Karim Marucchi, Crowd Favorite
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“Actions reveal the path. I’m here because I work fucking
hard and I can communicate.”
- Nancy Lyons, Clockwork
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You inspire me to be a better person
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Set a clear vision & values, then show
the way
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The Best Are:
Actively involved in sales and marketing
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Do you take an active role in sales?
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No
5%
32%
16%
47% Yes, that’s the principles job!
Yes, but only because no one else wants to
Sometimes
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“Saying you’re not in sales is an aspirational statement that has
nothing to do with reality.”
- Jennifer Dary, Plucky
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Prioritize sales in good times and bad
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The Best Are:
Focused but flexible
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How would you describe your
leadership style?
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Flexible on some things and immovable on others
Super adaptable. Call me a chameleon.
26%
74%
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“I’m part of it, I get involved, to get my hands dirty, to assess things. But at the same time, I’m not a
micro-manager.”
- Neil McPhedran, Gray
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Be clear and focused but be ready to adapt
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The Best Are:
Evolving their Roles
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“While I don’t get to write as much code as I used to, I’m becoming
increasingly comfortable and proficient in my revised role.”
- Bryan Mahoney, Dynamo
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“I didn’t need to change my personality, I needed to
change my perspective on what my role was.”
- Dominic Bortolussi, The Working Group
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The Best Are:
Embrace Tough Choices (but rely on advisors)
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How do you make tough decisions?
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Weight options then make the decision on my own
79%
21%
Discuss with advisors before moving forward
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“I fully understand that I don’t have all the answers, nor will I
ever, nor do I want to.”
- Ethan Smith-Gillespie, The Program
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“I’ve never really thought about myself in terms of leadership
but because I tell the truth there’s leadership in that.”
- Nancy Lyons, Clockwork
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Rely on advisors and mentors to provide
perspective
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The Best Are:
Curating Culture
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How important is culture to your success?
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Culture matters, I just don’t know how much.
79%
21%
Very important. Culture is everything.
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“Putting a Foosball table in a room doesn’t create culture.
Culture is created by the people in the room at that time.”
- Warren Wilansky, Plank
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“I realized the culture of the team wasn’t what I thought it should be and I realized that maybe that was because I wasn’t doing anything to shepherd it in
the direction I wanted it to go.”
- Alex King, Crowd Favorite
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Gently guiding the culture without smothering it
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The Best Are:
Finding balance and reducing stress
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How do you find balance in your life?
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What stress? I live for this
More work
Hit the bar
Exercise
Vacations
Scream and shout
Play with my kids
Other0 15 30 45 60
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“As more of an introverted person I thrive on down time. So I’ll ensure that I will always have a certain
amount of time during a day or on a weekend that I can recharge myself.”
- Warren Wilansky, Plank
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Building support and resources through
exercise, family and friends
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The Best Are:
Building a Talent Pipeline
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What is your approach to hiring new design talent?
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Other
Hire young and train them
11%11%
21%37%
21%Job boards
No strategy for hiring :(
Our own network
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“Hire people, not skills.”
- David Cancel, Driftt
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“The core team actually seeks out other people that they want to work with and invite them in
to work on a project.”
- Carl Smith, nGen Works
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Talent is like sales; you never stop working on
the pipeline
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The Best Are:
Creating safe spaces for work and discussion
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“There’s something lost in today’s electronic communication and that’s
the human aspect of just trying to make sure that we understand each
other; what’s important to each other.”
- Karim Marucchi, Crowd Favorite
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How important is physical space to team success?
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28%
72%
Somewhat Important
Very Important!
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“We needed to take management into our own hands and become
proactive. Especially in communicating with the team.”
- Peter Kang, Barrell.
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Safe, productive spaces to be creative
and supportive
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British Cycling2010
123
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David Brailsford
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DD D
DD DD
DD
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1%
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Adapted from The Slight Edge by Jeff Olson
Aggregation of Marginal Gains
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Adapted from The Slight Edge by Jeff Olson
Aggregation of Marginal Pains
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British Cycling2012/13
123
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Bradley Wiggins:
2012 Tour de France winner
British Olympic Team:
win 70% of cycling medals
Chris Froome:
2013 Tour de France winner
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“Success is a few simple disciplines, practiced every day;
while failure is simply a few errors in judgment, repeated every day.”
— Jim Rohn
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My grandmother, she had that business for like 40 years. She just
still just shrugs it off. She’s like, “You’re never gonna know what
the hell you’re doing.”
— Matt Bertulli, Demac Media