2001 2003 2005 2007 2009 2010 2012

7 M

ILLI

ON

22 M

ILLI

ON

50 M

ILLI

ON

42 M

ILLI

ON

81

MIL

LIO

N

100

MIL

LIO

N

121

MIL

LIO

N

ONLINE USER STATS INDIA 2001 - 2012

121 MILLIONUSERS ONLINE

+ 1628 % !

AVERAGE TIME SPENT

ONLINE PER MONTH

40 MILLION

USERS ONLINE

DAILY 30.2% 69.8%

43.7h

40.2h

200

MIL

LIO

N2013

INDIANS LOVESOCIAL MEDIA!58,000 NEW USERS GETTING CONNECTED EVERY SINGLE DAY

71 MILLION

33 MILLION

1 BILLION (monthly)

18 MILLION

1.2 MILLION

YEARS TO REACH 50 MILLION USERS

38 YEARS 13 YEARS 13 YEARS

• Without a doubt, teens today are immersed in the World Wide Web, and more specifically on social networking sites.• As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers.• And parents, as a result, are becoming more connected and involved in their child’s online life.

76 percent of online teens aged between 12-17 years are users of social media

Teens ages 12 – 17 years 76%

Ages 12-13

Ages 14-17

Boys Girls

73%

90%

85%

89%

73%

92%

86%

88%

84%

89%

89%

86%

69%

44%

51%

49%

68%

84%

71%

88%

67%

79%

73%

79%

59% 73% 79% 60%

POST COMMENT ON FRIENDS’ POSTS

POST STATUS UPDATES

CHAT WITH FRIENDS

PLAY GAMES

POST A PHOTO OR VIDEO

SEND PRIVATE MESSAGES

TAG PEOPLE IN PHOTO OR VIDEO

10%

ADULTS 18+

69%20%

1%

People are mostly kind

People are mostly unkind

Depends

Don’t know/Refused

Don’t know/Refused

Depends

People are mostly unkind

People are mostly kind

5%5%

5%

More Teens Than Adults Perceive Their Online Peers As Unkind TEENS12-17

Mostly Kind Mostly Un Kind Depends

Teenage girls are more unkind to their peers than their male counterparts

88%

88% of teens on social media say they have seen online cruelty or meanness on a social network site

Frequency of online cruelty and meanness

To Friend or Not to Friend?

of parents are friends with their children on Facebook

92%

??

55%Sent the Friendship Request

45%Received the Friendship Request

Of those parents: 72% of parents have their children’s passwords

40% Safety

41% Both

Cu

riosity

4%Other

15%

Reasons why parentslook at their children’sFacebook profile:

Comment

How often do parentssee children’s wall andphotos?

43%

31%

11%

43%

14%

Daily

4 – 5 times a week

Once per month

Sporadically

Never

55%

I write on my child’s wall

54%

My child writes on my wall

55% 51%

I comment on my child’s photos My child comments on my photos

29% of parents can only see their child’s limited profile

50%of parents engage withbrands and products onFacebook

Did you know?

24%of parents get madefun by their childrenfor lack of Facebookknowledge

56%: It’s a distraction fromhomework, chores, or other activities

41%: They are meeting strangers onFacebook

17%: They are bullying others onFacebook

45%: They aren’t spending enoughtime with friends and family

24%: I don’t have any concerns aboutmy child’s Facebook use

16%: They are victims of bullying onFacebook

Would You Be Friends With Your Parents and

Children Online?

Ethinos

Presentations

on Slideshare

Snapshot of Digital

India (August 2012)How NGOs can use

Social Media to

raise funds

11 Twitter Case

Studies

10 Commandments

of Social Media for

Business

Gamification

– Level 1

siddharth.hegde@ethinos.com

+91 – 9820217252

http://www.linkedin.com/company/ethinos-digital-marketing

https://twitter.com/Ethinos

http://www.facebook.com /EthinosDigital

http://www.slideshare.net/Ethinos

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