How Steve Jobs Would Disrupt The Truck & Bus Industry
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Transcript of How Steve Jobs Would Disrupt The Truck & Bus Industry
7 things Steve Jobs would do to disrupt the Truck industry business
Truck & BusWorld ForumGothenburg 2010 11 07
Johan Ronnestamwww.ronnestam.com@ronnestam
Tuesday, December 7, 2010
Google Keyword: Johan Ronnestam
Tuesday, December 7, 2010
http://www.youtube.com/watch?v=Atmk07Otu9U
Tuesday, December 7, 2010
Why Google?
Tuesday, December 7, 2010
They’re asking the right
questions
Tuesday, December 7, 2010
Why does a truck need
to be big?
Tuesday, December 7, 2010
Are they big enough?
Tuesday, December 7, 2010
Why do you have to steer it?
Tuesday, December 7, 2010
Should we make money
on selling trucks?
Tuesday, December 7, 2010
Why a truck?
Tuesday, December 7, 2010
People do things based on how things
have been done
Tuesday, December 7, 2010
Innovation anyone?
Tuesday, December 7, 2010
Tuesday, December 7, 2010
7 things Steve would do to disrupt your
businessTuesday, December 7, 2010
A
BTuesday, December 7, 2010
A BRecieverSender
Tuesday, December 7, 2010
1. Build Trucks for humans
Tuesday, December 7, 2010
2. Embrace dramatic design
Tuesday, December 7, 2010
A truck that makes you go wow!
Tuesday, December 7, 2010
20% More performance20% Safer20% More fuel effiecient
3.
Tuesday, December 7, 2010
This is where you wanna be
Insight & set your mind free from references
...you end up here
Tuesday, December 7, 2010
3. Rethink steering
Tuesday, December 7, 2010
Technology exist to serve humans, not the other way around
Tuesday, December 7, 2010
4. Focus on the one driver
Tuesday, December 7, 2010
Tuesday, December 7, 2010
4. Screens everywhere
Tuesday, December 7, 2010
Screens can be updated,
open sourced , opened up to 3rd party developers and customized
Tuesday, December 7, 2010
5. Steve would have truck drivers
creating a personal profile to keep for life
Tuesday, December 7, 2010
Slide to unlock your Truck
Tuesday, December 7, 2010
6. Sell it cheap and capitalize on
apps, services and upgrades
Tuesday, December 7, 2010
7. Name it
iTruckTuesday, December 7, 2010
What woulddo?
Tuesday, December 7, 2010
1. Google would open
source itTuesday, December 7, 2010
SummaryTuesday, December 7, 2010
Don’t worry about known competitors. Worry about the ones you’ve never heard of...
Tuesday, December 7, 2010
You’re building service platforms. Not a vehicles
Tuesday, December 7, 2010
Build trucks and busses for Pakistan, India and Ch..
They’ll build theirs for us...
Tuesday, December 7, 2010
0% emissions- 50% emissions
Tuesday, December 7, 2010
Your future product is 100% digital - made out of material.
Tuesday, December 7, 2010
Someone will Open Source your business
Tuesday, December 7, 2010
Go!
Tuesday, December 7, 2010