How Startups May Build Your UX Competencies - Hire or Just a Myth?
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Transcript of How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX CompetenciesHire or Just a Myth?
RAVEN CHAI Principal Consultant, UX Consulting
Startupz Job Fair Singapore 201314 November 2013
INTRODUCTION
@ravenchai 3
About Myself
• Engineer » Animator » Technologist » UX Designer
• Founded UX Consulting in 2008 in Singapore
• Love any type of sports, except golf
• A foodie and will continue to be one
• A lifelong Liverpool FC and Roger Federer fan
User Experience Professional Associa2on -‐ Asia Region, Leadership Team
Founder of UXSG Community
Administrate grants under SPRING Singapore
What I do for a living?
Public Sector
Private Sector
@ravenchai
@ravenchai
What I hope to achieve today?
• Share my observations on startups’ pain points
• Debunking UX Myths
• Hiring situation
• Building competencies
• Start a dialogue
@ravenchai
THESE ARE MY PERSONAL OPINIONS, EXPERIENCES
AND LEARNINGS ABOUT CULTURE CHANGE.
@ravenchai
I MIGHT BE WRONG.YOU MIGHT DISAGREE.
IT’S PERFECTLY OK!
@ravenchai
Lean UX Metrics-‐Driven Design/Research
SHIPPING IS ONLY THE BEGINNING
The Value of the Minimum Viable ProductThe bare feature set needed to prove out a hypothesis
Source: Ar*cle from Jeff Gothelf, Mar 07, 2011: Lean UX: Ge>ng Out Of The Deliverables Business hHp://i-‐cdn.apartmenHherapy.com/uimages/re-‐nest/plane12609.jpg
MINI-EXERCISE
What are your pain points or needs with regard to design / UX / product?
MY OBSERVATIONS
@ravenchai
“Do you have any UX/UI designers to recommend at $100 per day?”
“Need someone to make my product’s UI pretty urgently”
“I need to improve the UX of my product badly, make the buttons more intuitively and appealing for end users?
These are the common questions I usually heard
I think this idea will change the world, super excited about it!
Some dialogues I had with Startups
“Everyone I have just mentioned a while ago. Furthermore, I believe people from here + there will Kind it attractive too, we can extend the modules to do this and that too”
“So, who are your intended users (or customers) for the app you are designing for?”
“Really?!? Basically you don’t even know what speci9ic problems you are trying to solve”
“How do you come about building this app in the 6irst place?”
“I 6ind it frustrated or inef6icient to do certain things, I believe I can solve the problem better through my idea. I’m the best user after all, isn’t it?”
“Great, so who else have you validated your ideas with?”
“Myself, ... and a couple of my friends, they said the idea is cool!”
“Err..... you mean everyone else behaves exactly like you???”
Why the UX of my app is not good?
“I have built a list of great features but I (or my investor) feel that the user experience is not good”
“In what way you 6ind the user experience is not good?”
“The UI is not sleek enough, I need to make it more beautiful and attractive -‐ perhaps by adding a couple of nice icons here and there...”
“I see, your de9inition of good user experience = better user interface, no wonder the user experience of your app sucks...”
hHp://whitneyhess.com/blog/2012/08/25/if-‐vcs-‐understood-‐ux/
Dear VCs, these slides are specially for you :)
hHp://whitneyhess.com/blog/2012/08/25/if-‐vcs-‐understood-‐ux/
hHp://startupsthisishowdesignworks.com/
Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they're doing phenomenal work.
But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?
hHp://startupsthisishowdesignworks.com/
Relationship - UX is not UI
UI
UX
hHp://www.kickerstudio.com/blog/2008/12/the-‐disciplines-‐of-‐user-‐experience/
UX
UI
how people feels while they do certain things
what people use to interact with the product
Emotional
Technical
HIRING SITUATION
Different roles of “designers”
MINI-RESEARCH
Let’s look at the kind of job openings out there?
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Indonesia Listing
Hong Kong Listing
US Listing
US Listing
UK Listing
UK Listing
Australia Listing
Australia Listing
Google Job Opening
Google Job Opening
Silicon Valley Job Opening
Silicon Valley Job Opening
Silicon Valley Article
Danger sign: UX Team of One
Startups - you are looking for a UX rockstar that never exist
BUILDING UX COMPETENCIES
1 Hire an agency
2 Build an internal team
3 Bring in a “full-‐time” agency team for X no. of months
4 Ux Team as the “Internal Agency” (only if your startup has grown to multiple products)
Regional Conferences
UX TaiwanUser Friendly China
UX Hong Kong UX Malaysia
UX Singapore
Local Community Platforms
Agile Singapore
UXSG Meetup
IxDA Singapore chapter
SLSC
Design Singapore Council
Recommended Books
Online UX Web Resources
Smashing Magazine
UX Booth
UIE Blog
Johnny Holland UX Matters
Fast Company
Government Grants
Innovation Capability Voucher (ICV)
Design for Business Innovation Grant
Design Engage Programme
Let’s Start a Dialogue
RAVEN CHAIEmail: [email protected]
Twitter: @ravenchai
Publications / Featured in:http://www.slideshare.net/uxconsultinghttp://www.uxconsulting.com.sg/articles