How Stalking Can Help You Make Millions
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Transcript of How Stalking Can Help You Make Millions
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Bought a “Communist Party” t-shirt on @threadless. Great store, check it out! http://threadless.com
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HOW STALKING CAN HELP YOU MAKE MILLIONS
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Stalk v.<SPECIAL USAGE>
– to follow people online, listen to what they say and do, and react accordingly
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The game has changed
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What makes OldSpice Manly Man campaign so great?
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http://www.youtube.com/watch?v=x6hojOi7VQI
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Listening
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Updates AboutJustin Bieber
All Updates
Updates You(Should) Care
About
Source: I make up stats, Inc.
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How do you start listening for the updates that matter?
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Listening1. Search for keywords
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Listening1. Search for keywords 2. Select people
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Listening1. Search by keywords 2. Select people3. Filter messages
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Listening1. Search by keywords 2. Select people3. Filter messages
+ localize
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Reacting
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Reacting1. Engage & amplify
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1,500,000 users with $0 ad. budget,5th most influential company at SXSWʼ11
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Reacting1. Engage & amplify2. Show that you care
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Reacting1. Engage & amplify2. Show that you care3. Make them feel like superstars
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How does it apply to you?
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The game has changed
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Mike Abasovtwitter // @Mike_Abasove-mail // [email protected]