How Stadiums can use Beacons to Enhance Fans’Experiences

blog.beaconstac.com /2014/06/how-stadiums-can-use-beacons-to-enhance-fans-experiences/

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtualworld with a level of granularity that hasn’t existed before.Though the first few beacon applications arelargely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tappinginto beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts andmore on mobile devices.For a sports fan, this new technology points towards a unique experience thatbrings the stadium to life by sending them location-driven special offers and promotions for concessions.

Also, if

you are just exploring beacon implementation, our Beacon 101 ebook is a good place to start readingabout this technology, where we’ve recorded our learnings from implementing Beaconstac.

In the full post, we discuss about how beacons can revolutionize fans’ experience at stadiums.

How stadiums can put beacons to use:

1. Seat finding and seat upgradation

2. Knowing the crowded locations

3. Promotions, offers and loyalty programs

4. Sell merchandise

5. Future implementations

Real-life examples of beacon implementation in stadiums:

1. Major League Baseball stadium (MLB) uses iBeacons to enhance stadium experience

MLB recently worked with Apple to integrate the iBeacon indoor mapping technology in iOS 7 to customizeits ‘At the Ballpark’ app in order to provide app users with an interactive game watching experience at thestadium.

Image Courtesy: idownloadblog.com

Image Courtesy: appleinsider.com

2. National Football League (NFL) leveraged beacons to deliver personalized ads at MetLife Stadium andTimes Square for the Super Bowl

Image Courtesy: idownloadblog.com

NFL recently leveraged beacons to make a big push into geo-targeted mobile advertisements at the SuperBowl, one of America’s most watched sports event every year.

3. Golden State Warriors bring proximity technology to Oracle Arena

Thus, iBeacons provide “micro-location” information for fans who opt in, allowing to enhance andpersonalize each fan’s experience the moment they enter the stadium.

Read our post on ‘How Stadiums can use Beacons to Enhance Fans’ Experiences ‘ to know how the use of iBeacon technology in stadiums can enhance fans’ experiences.

If you are planning a beacon pilot, take a look at the Beaconstac Starter Kit which includes everything youneed to get started. Using the Starter kit you can set up your own campaign, without a developer’s help!