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How Social Media Marketing Can Benefit a Business
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Transcript of How Social Media Marketing Can Benefit a Business
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How Social Media Marketing Can
Benefit a Business
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CAN IT HELP?• 73% of businesses using social media
see measurable results • Audiences can use social media on the
go via mobile devices – Increased access to information
• Not utilizing can actually harm your business– May miss opportunity to reach target market
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BENEFITS• Active communication between
consumers and company• Further develop relationships• Easy way to learn about your audience • Target more effectively • Social via mobile devices help to
increase audience reach
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COSTS• Always a cost; never free
– Time– Added to workload– Hiring a social media employee – Outsourcing to a marketing firm
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MEASURING SUCCESS• Counting the number of followers is your
social media reach• Success is…
– Traffic - how many it drives to your site– Leads - how many are qualified – Customers - how many become customers
• Mobile to website
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ROI• ROI= direct result on social media
marketing strategy • Doesn’t have to be revenue
– Can mean meeting objectives• Getting new leads• Increasing email subscriptions• Boosting customer satisfaction• Increasing social media followers • Increasing conversion from mobile users to
customers
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BETTER FOR B2C OR B2B?• Both are effective
– B2C focus on more light-hearted, fun social media posts
– B2B use social media to share valuable industry content
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OUTSOURCE OR IN-HOUSE?• In-house: if company has the time and
resources it needs– Knowledge of social media sites
• Outsource: if company doesn’t have all the time and resources – Lacks experience– Lacks expertise– Lacks industry insider knowledge
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TIME SPENT ON SOCIAL MEDIA• Real-time marketing
– Positive: opportunity to reach your specific audience in real-time
– Negative: timing is everything
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TIME IT TAKES TO SEE RESULTS• Marathon, not a race• Depends on…
– Time and effort put in– Budget– Audience– Strategy– Paid or unpaid ads
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COMMON MISTAKES • Inconsistency • Solely announcing content
– Without engaging in discussions– Not adding comments or answering
questions
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GENERAL TIPS• Post consistently• Let passion and personality shine
through• Engage in conversations• Answer questions• Encourage audience engagement• Provide valuable content freely• Be mobile-friendly
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References • http://marketingzen.com/twenty-one-common-questions-about-social-media-marketing-answered/• http://www.freedigitalphotos.net/images/Communications_and_n_g263-Social_Media_Network__p31594.
html• http://www.freedigitalphotos.net/images/Other_metaphors_and__g307-Help_p13871.html• http://www.freedigitalphotos.net/images/Finance_g198-Benefits_Puzzle_Shows_Company_Rewards_p12
2942.html• http://www.freedigitalphotos.net/images/Timepieces_g190-Clock_Detail_p2578.htm• http://www.freedigitalphotos.net/images/web-analytics-means-magnifying-research-and-information-photo-
p292130l• http://www.freedigitalphotos.net/images/business--finance-related-word-cloud-background-photo-p332186• http://www.freedigitalphotos.net/images/b2b-and-b2c-folders-mean-company-partnerships-or-customer-rel
ati-photo-p240674• http://www.freedigitalphotos.net/images/Other_business_conce_g200-Team_Leader_p19766.html• http://www.freedigitalphotos.net/images/hourglass-photo-p169246• http://www.freedigitalphotos.net/images/Athletics_g424-Marathon_Racer_Catching_Cup_Of_Water_p1131
60.html• http://www.freedigitalphotos.net/images/Other_metaphors_and__g307-Stamp_Showing_Error_Word_p86
057.htm• http://www.freedigitalphotos.net/images/tips-button-means-suggestions-pointers-and-guidance-photo-p246
885l• http://www.freedigitalphotos.net/images/outsource-button-means-freelancer-or-independent-worker-photo-
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