How Social Media help Cisco save $100,000

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Transcript of How Social Media help Cisco save $100,000

Page 1: How Social Media help Cisco save $100,000
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• www.cisco.com

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• www.cisco.com

• 22 Blog

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• www.cisco.com

• 22 Blog

• 108 Twitter accounts

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• www.cisco.com

• 22 Blog

• 108 Twitter accounts

• 79 Facebook group

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• 300 Youtube Channel

2,000 Video Clip

Page 9: How Social Media help Cisco save $100,000

• 300 Youtube Channel

2,000 Video Clip

• 150,000 Second Life

Fans

Page 10: How Social Media help Cisco save $100,000

• 300 Youtube Channel

2,000 Video Clip

• 150,000 Second Life

Fans

• 300 รูป บน Flickr

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เม ือ่ก่อน

• เชญิแขก VIP

• ให ้CEO บรรยาย

• Email ถงึลูกค้า

• ลงโฆษณาในส ิง่พมิพ ์

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เม ือ่ใช ้Social Media กบั

Aggerated Services

Router (ASR)

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เม ือ่ใช ้Social Media กบั

Aggerated Services

Router (ASR)

• เขา้ถงึผูบ้รโิภคทาง เกมส์

ออนไลน ์

• ท าใหม้คีวามสนุก และน่าสนใจ

กว่า

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1 สร้างโลก Second Life

เล่น VDO สาธติและเปิดตวั ASR

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1 สร้างโลก Second Life

เล่น VDO สาธติและเปิดตวั ASR

2 สร้างเกมส์ สามมติ ิในคอนเซปต์

“Defend the Network”

พร้อมชงิรางวลั

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3 ท า VDO ลง Youtube ซึง่ถูกส่งต่อ

กนัไปทาง Social Network

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4 ท า VDO Conference กบัลูกค้า ใช้

Router เพ ือ่แสดงศกัยภาพของผลติภณัฑ์

ไปพร้อมๆกนั

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5 ใช ้Facebook Fan Page

ให ้User ตดิต่อกบั Support ได้

ตลอดเวลา

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5 ใช ้Facebook Fan Page

ให ้User ตดิต่อกบั Support ได้

ตลอดเวลา

6 ท า Widget โปรโมทขา่วสาร ให ้

Blogger สามารถน าไปตดิหนา้เวบ็

ได้

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7 ช่องทางอืน่ๆ

• Corporate Blog

• Online Forum

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• เขา้ถงึลูกค้า 9,000 คน

จาก 128 ประเทศ

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• เขา้ถงึลูกค้า 9,000 คน

จาก 128 ประเทศ

• Viral World ช่วยประหยดั

ค่าเดนิทาง

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• เขา้ถงึลูกค้า 9,000 คน

จาก 128 ประเทศ

• Viral World ช่วยประหยดั

ค่าเดนิทาง

• CEO ใชเ้วลาแค่ 1ช ัว่โมงเพ ือ่

บนัทกึเทปเท่าน ัน้

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• Impression เพ ิม่ 3 เท่า

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• Impression เพ ิม่ 3 เท่า

• ถูกพูดถงึในกว่า 1,000 Blog

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• Impression เพ ิม่ 3 เท่า

• ถูกพูดถงึในกว่า 1,000 Blog

• ผูเ้ขา้ชม กว่า 40 ลา้นคร ัง้

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• สร้างมาตรฐานใหม่ของ

Campaign

• Blog/Twitter มบีทบาท

ช่วยส ือ่สารมากข ึน้

• ใชง้บนอ้ยลงเหลอืเพยีง 1 ใน

7 เท่าน ัน้

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