How Social Media Changed Citizens Bank of Edmond

© 2015 BancVue. All rights reserved. Not for distribution.

How Social Media Changed Citizens Bank of Edmond

How Social Media Changed Citizens Bank of Edmond With Special Guest: Jill Cas2lla – President & CEO at Ci2zens Bank of Edmond

•  Ranked as the most influen2al banker by ICBA •  Woman of the year by the Edmond Chamber of Commerce •  Has placed a heavy emphasis on social media in the organiza2on

© 2015 BancVue. All rights reserved. Not for distribution. #BankOnSocial

Divider Slide Option 1

“Our bank emerged from a turnaround & we wanted to

impact our SEO -‐ �#bankonsocial worked!”

@JillCastilla


Social is a powerful tool for rebranding and

impacting SEO.


“But, �#bankonsocial has been more than an SEO for us -‐ it's

resulted in unexpected partnerships, customer rela2onships & more!”

@JillCastilla


“We focus on community-‐based posts & sharing posi2ve stories & liTing others up. It's been very beneficial so far

�#bankonsocial” @CitizensEdmond

“Community involvement is key! We've seen such a huge liT in engagement with sharing

and cross-‐promo2ng. �#BankOnSocial"

@BankSmartCARRIE


“Small banks have an advantage by being scrappy,

nimble & PRESENT -‐ �#bankonsocial is perfectly

suited for us! ”

@JillCastilla


“Current one: Cost of SM training and mgmt being able to jus2fy spending on

that kind of training. �#bankonsocial”

@HorizonCCU

“Proving social ma\ers to C-‐Level has been a struggle

#BankOnSocial”

@Alukomnik


Numbers can tell a very convincing story when

communicating to C-level about the importance of

social media.


“With a denominator of 0 the ROI can be pretty

amazing! #bankonsocial”

- @JillCastilla


“Pos2ng only about products/service and not �#humanizing their �#brand

�#bankonsocial”

@BankSmartKATE

“Adver2sing anything, trying to be a news source, not

engaging, not following back, not engaging w/ peers

#BankOnSocial” @JillCastilla


“Engagement & Community Feedback! Love to hear stories of how social media helps our customers & community as

well. �#BankOnSocial” @BankSmartCARRIE

“Depends on the plaaorm but when the majority of followers are engaging with your content

or having a conversta2on �#bankonsocial”

@oliviawood_610


“To us, success if not defined by quantity, but quality of our interactions. If we're lifting up people, community & stories

#Bankonsocial”

- @CitizensEdmond


“�If we had an infographic for the # of media interviews, RTs, shares, men2ons, connec2ons we made...�#bankonsocial”

@CitizensEdmond

“My biggest WIN in �#bankonsocial has been

the talent that is a\racted to our bank

because of it!!" @JillCastilla


“HoH was birthed from �#bankonsocial -‐ engagements asked us to do something

special in �@downtownEdmond”

@JillCastilla

“If an event/conference/keynote happens w/o live

twee2ng, did it happen at all? �#bankonsocial �#deepques2ons"

@annj_chen


“This video also sums it up pretty well, @HeardonHurd

#bankonsocial”

- @CitizensEdmond

Watch the video here


“Think that is a BIG part of it! Know your audience, figure out a way to help them get to

where they want to be! �#bankonsocial”

@bankvp01


“Use the resources and people you have in front of you”

- @BancVue


“I'd like to get be\er �@periscope. Mostly, it's just seeing where this ride goes!

�#bankonsocial ” @JillCastilla

“Finding what's next for social media. Always a

big ? And how to leverage it �#bankonsocial”

@BankSmartKATE


“Absolutely! At least make a profile and follow. A lot of

our best bank news is shared through social. �#BankOnSocial”

@BankSmartCARRIE

“Not everyone engages in the same way. Providing pressure free op2ons is a great way to

build. �#bankonsocial ”

@BancVue

Divider Slide Option 1 @JillCastilla

“My favorite book on social!!! Read!!!!!!!!!!”

BONUS

How Social Media Changed Citizens Bank of Edmond

Social Media

Transcript of How Social Media Changed Citizens Bank of Edmond