How Social Media can help Businesses Grow

26 February 2013

Shanelle Newton Clapham

Parachute Digital

Social Media is just a new form of Communication

Peer Recommendation

Trust

How Social Media can Businesses Grow

1. Awareness & Education

2. Profile & Reach

3. Advocacy

1. Awareness & Education

Building a long-term relationship

• Add value to their lives

• Make it personal and relevant

• Be an authority they can trust.

People go online first for information

ROBO – Research Online, Buy Offline

2. Profile & Reach

The huge potential of Social Media is the friends of fans

ComScore: Potential to reach additional 81 friends of each fan.

The average number of Facebook friends is 190.

Raise your profile & promote

Make it personal

Make it relevant to “Me”

ABS 2011 Census Spotlight

You are what you share• Create great content that people can’t help but share.• Have a plan. Build a content library of pre-approved images,

video, interviews, Q&A, Facts & Figures, personal stories, research and case studies.

Profile & reach through advertising

Tip: Use social media advertising to grow your community.

Don’t try to push people to your website.

3. Advocacy

A community of support

Demand change – Be the voice of the people

Open doors in …

Social Media CAN help Businesses grow

• Give people facts & eliminate misinformation

• Show them how they can improve their lives

• Make content that helps people spread the word

• Ask them to take action & give themthe tools.

Social Media Tips

1. Make it personal to them

2. Focus on quality, not quantity

3. Ask your community to take action

4. Respond to every comment and question

5. Don’t make promises you can’t keep.

Thank You.

Ask me how Social Media can help your organisation. @ShanelleOnline