How social media broke the internet
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12-Sep-2014 -
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Transcript of How social media broke the internet
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How social media broke the internet BEST.eu.org Leuven regional meeting, 4 April 2013
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Hi, I’m Clo Willaerts
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My blogs: bnox.be & conversity.be/blog
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@bnox
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Engineers
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8 problems for you
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text images & video trust user media public conversations identity reputation privacy
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text images & video trust user media public conversations identity reputation privacy
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http
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Longform
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Search engines
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Shortform
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The Wayback Machine
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Network effect
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Text: the problem
Do we want the internet to be the archive of popular culture of end 20th, beginning of 21st C?
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text images & video trust user media public conversations identity reputation privacy
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First image on the web, 1992
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Bandwidth
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YouTube
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Cinemagraphs
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Vine
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Earth Pics
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Social objects
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Internet memes
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Facebook candy
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Social proof
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Images & video: the problem
How do we avoid the fragmentation of digital content into (cat) memes?
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text images & video trust user media public conversations identity reputation privacy
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E-commerce
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Phishing and scams
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AirBnB
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trust: the problem
How can we quantify trust in a digital space?
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text images & video trust user media public conversations identity reputation privacy
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Self publishing
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Citizen journalism
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Fan art
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Peer recommendations
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Amazon recommendations
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Negative bias
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Streisand effect
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Yelp horror stories
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Empowered consumers
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Some of them are influential
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user media: the problem
How can we restore the balance disturbed by negative bias?
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text images & video trust user media public conversations identity reputation privacy
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Cluetrain, 1999
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Listening and monitoring
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What about negative comments? http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-
engagement-for-blogging/
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Trolls
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Responding: service level?
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Crisis communication
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public conversations: the problem
How can we change the status and/or life span of public conversations?
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text images & video trust user media public conversations identity reputation privacy
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Clo?
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Offline identity: Seven of Nine
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Offline identity: Orlan
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Online identity
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Avatars and nicknames Second Life: Babynox Willis
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Avatars and nicknames Robbie Cooper: Alter Ego
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Avatars and nicknames Robbie Cooper: Alter Ego
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The Nym Wars: PostSecret's iPhone app
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ASL?
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About.me
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Identity platforms: Facebook vs Salman Rushdie
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Identity platforms: Opensource Obscure vs Google+
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Identity platforms: Gotye “I'm not dead”
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Identification through preferences: Hunch.com
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Identification through behaviour: Orbitz vs Mac users
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On = off
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Christopher "moot" Poole: The case for anonymity online
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What is revealed about you: http://www.datadealer.net
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Profiling
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identity: the problem
Where and how do you want to host your identity?
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text images & video trust user media public conversations identity reputation privacy
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Kevin Colvin vs Facebook
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Kevin Colvin vs Facebook
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Google: Me on the Web http://www.google.com/goodtoknow/manage-data/me-on-the-web/
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Online reputation: glassdoor.com
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Online reputation management reputationchanger.org
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Apple Labor Scandal
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You are what you share
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reputation: the problem
How can we manage our (online) reputation?
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text images & video trust user media public conversations identity reputation privacy
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Privacy
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Josh Harris: We Live In Public (2009)
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Adam Harvey: cvdazzle.com
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Malte Spitz vs cell phone data http://www.zeit.de/datenschutz/malte-spitz-data-retention/
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Google Streetview
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Facebook Privacy Settings: TakeThisLollipop.com
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Life stage = sales lead
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Oversharing @NeedADebitCard
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Panopticon & Little Brothers
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Peopleofwalmart.com
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More shaming
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privacy: the problem
How can we stop the Little Brothers?
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Conclusion?
text images & video trust user media public conversations identity reputation privacy
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Thank you very much!
This presentation: http://www.slideshare.net/bnox