How Social Do You Want Your PR? Six Tips For 2013

CIPRsm

“How Social Do You Want Your

PR?”Social Is Knowledge, Use It!

CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk


My six for 2013:1.Rise of the “Pro-sumer”2.Get your content mobile ready3.Use video in your comms4.Data can empower PR5.Skills for a new communications

world6.The End of PR 1.0!!


1. Rise of the “Pro-sumer”

Consumers are becoming more informed, more connected, more demanding, and less loyal (guilt-free disloyal).

Kym Penhall Managing Director Ipsos ASI Asia-Pacific


2. Mobile:

Who is she?

Mary Meeker –Formally,• MD of Morgan Stanley’s Global

Technology Research Team.

Now• Partner at Kleiner Perkins

Caufield & Byers VC


Mobile:We’ve arrived!


Mobile:• UK is the biggest user of data in

the world - Ofcom

• Biggest driver of mobile usage remains:– social networking (40%)– News and sports (30%)– Mobile shopping– Web browsing (16%)

• The rise of Phablets – Mix between Smartphone and Tablet (iPad mini, Nexus, Galaxy Note)


3. Video:• Mobile is big in Asia/Pacific

(74%), Middle East and The Gulf (72%), where people watch video on mobile at least once a month.

• Almost 40 percent (38% and 37%, respectively) say they do so at least once a day!!

• Average length of YouTube video is:– 5 minutes!!

• Use Video in your comms.


4. Data for PR:• Analytics experts

and data scientists are a must for PR

• Find patterns in your audience behaviour

• Learn from audiences

• GEEK IS THE NEW GOLD!

A visualization created by IBM of Wikipedia edits


5. Skills for a new communications landscape:– Planning – more important than ever before– Split and customise your stories by

communities – traditional, forums, networks, video, audio

– Change from a PR Team to a PR Newsroom – learn from journalism.

– Technically savvy Comms team with expert knowledge in video production, data analysis, coding (HTML5, CCS3, APIs), law


Web: http://www.twofourseven.co.ukEmail: [email protected]

Twitter: @twofoursevenFacebook: facebook.com/JulioRomoPR

LinkedIn: http://uk.linkedin.com/in/twofourseven

Do get in touch with any questions you have.

How Social Do You Want Your PR? Six Tips For 2013

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