HOW SMART APPLIANCES CAN - Engerati.com · WHIRLPOOL EMEA CONNECTED APPLIANCES HOW SMART APPLIANCES...
17
1 WHIRLPOOL EMEA CONNECTED APPLIANCES HOW SMART APPLIANCES CAN CHANGE USERS’ BEHAVIOUR: A CROSS INDUSTRY OPPORTUNITY MARCO SIGNA – WHIRLPOOL EMEA CONNECTIVITY STRATEGY SR. MANAGER
Transcript of HOW SMART APPLIANCES CAN - Engerati.com · WHIRLPOOL EMEA CONNECTED APPLIANCES HOW SMART APPLIANCES...
1
WHIRLPOOL EMEA CONNECTED APPLIANCES
HOW SMART APPLIANCES CAN CHANGE USERSrsquo BEHAVIOUR A
CROSS INDUSTRY OPPORTUNITY
MARCO SIGNA ndash WHIRLPOOL EMEA CONNECTIVITY STRATEGY SR MANAGER
2
Smart Domo Grid (SDG) is a government funded project run in cooperation with A2A (Utility) and Politecno of Milan (University)
SDG is the largest test of its kind ever run in Italy and the first one where DR and ToU scenarios will be tested with consumers
SMART DOMO GRID PROJECT
Aerial view of ldquoquartiere Violinordquo (BS - ITALY)
Solar panels on selected test houses
PROJECT OBJECTIVE Demonstrate how awareness
about energy consumption and energy cost may
influence end user behaviour
3
Initial deployment of products started July 2014 Installation completed with new connected washer October 2014
Consumers have been given up to three appliances and an iPad with an App to remotely program manage and monitor the products
SMART DOMO GRID PROJECT ndash TEST PLAN
Through the App the Consumers could
bull Remotely program and start appliances
bull Check their status
bull Schedule cycles for the next 48 hours
bull Get cycle cost based on type and energy cost
at the selected time
bull Get forecast about own energy production (PV
owners only) in the next 24 hours
4
SMART DOMO GRID SYSTEM ARCHITECTURE
A2A
Internet
The application compiles information related to cost of energy forecasted PV-contribution and program selection to provide cycle cost
5
TIME OF USE TARIFFS PRESENTED TO USERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
2
Smart Domo Grid (SDG) is a government funded project run in cooperation with A2A (Utility) and Politecno of Milan (University)
SDG is the largest test of its kind ever run in Italy and the first one where DR and ToU scenarios will be tested with consumers
SMART DOMO GRID PROJECT
Aerial view of ldquoquartiere Violinordquo (BS - ITALY)
Solar panels on selected test houses
PROJECT OBJECTIVE Demonstrate how awareness
about energy consumption and energy cost may
influence end user behaviour
3
Initial deployment of products started July 2014 Installation completed with new connected washer October 2014
Consumers have been given up to three appliances and an iPad with an App to remotely program manage and monitor the products
SMART DOMO GRID PROJECT ndash TEST PLAN
Through the App the Consumers could
bull Remotely program and start appliances
bull Check their status
bull Schedule cycles for the next 48 hours
bull Get cycle cost based on type and energy cost
at the selected time
bull Get forecast about own energy production (PV
owners only) in the next 24 hours
4
SMART DOMO GRID SYSTEM ARCHITECTURE
A2A
Internet
The application compiles information related to cost of energy forecasted PV-contribution and program selection to provide cycle cost
5
TIME OF USE TARIFFS PRESENTED TO USERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
3
Initial deployment of products started July 2014 Installation completed with new connected washer October 2014
Consumers have been given up to three appliances and an iPad with an App to remotely program manage and monitor the products
SMART DOMO GRID PROJECT ndash TEST PLAN
Through the App the Consumers could
bull Remotely program and start appliances
bull Check their status
bull Schedule cycles for the next 48 hours
bull Get cycle cost based on type and energy cost
at the selected time
bull Get forecast about own energy production (PV
owners only) in the next 24 hours
4
SMART DOMO GRID SYSTEM ARCHITECTURE
A2A
Internet
The application compiles information related to cost of energy forecasted PV-contribution and program selection to provide cycle cost
5
TIME OF USE TARIFFS PRESENTED TO USERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
4
SMART DOMO GRID SYSTEM ARCHITECTURE
A2A
Internet
The application compiles information related to cost of energy forecasted PV-contribution and program selection to provide cycle cost
5
TIME OF USE TARIFFS PRESENTED TO USERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
5
TIME OF USE TARIFFS PRESENTED TO USERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
6
TIME OF USE TARIFFS PLUS PV CONTRIBUTION
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
7
DISTRIBUTION OF APPLIANCES CYCLES WITH PROPOSED TIME OF USE
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
8
DISTRIBUTION OF APPLIANCES CYCLES WITH INCENTIVES FOR LOAD SHIFTING
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
9
EFFECT ON DISTRIBUTION OF APPLIANCES CYCLES DUE TO PV PRODUCTION
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
10
SMART DOMO GRID PROJECT USERS FEEDBACK
Consumers grew fond of the App as a way to control the product
After one year one out of three users just used the App to run his appliances
Some of the most appreciated App features were
bull Energy management and cost per cycle
bull Improved product knowledge
bull Reassurance provided by notifications
bull A service for the entire family
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
11
WHIRLPOOL 6TH SENSE LIVE PRODUCT SET
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
12
PEACE OF MIND
FREEDOM amp
FLEXIBILITY
ENRICHED
EXPERIENCE
IMPROVED
PERFORMANCE
SUSTAINABILITY
SUGGEST HOW TO IMPROVE
PERFORMANCE
INVENTORY MANAGEMENT
CYCLE SELECTION SCHEDULER REMINDERS
REMOTE CONTROL
EDUCATION TUTORIAL amp TIPS
MAINTENANCE amp DIAGNOSTICS
RESOURCES OPTIMIZATION
BE ALWAYS IN CONTROL
CONNECTED APPLIANCES VALUE PROPOSITION
ASSISTED CYCLE SELECTION
SMART ENERGY MANAGEMENT
ENERGY AWARENESS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
13
VALUE PROPOSITION 2020 IT IS ABOUT A CONNECTIVITY SOLUTIONNOT JUST SMART APPLIANCES
EXPANDING PRODUCTrsquoS FUNCTIONALITIES FOR A TRULY SMART APPLIANCE
IMPROVE ALL FIVE ELEMENTS OF OUR CURRENT VALUE PROPOSITION BY
INTEGRATING AND CONNECTING PRODUCTS IN THE HOME TO DELIVER NEW BENEFITS AND SERVICES
MAKING THE CONNECTED APPLIANCES A KEY ELEMENT OF THE SMART HOME ECOSYSTEM
CREATING CROSS-INDUSTRY USE CASES THAT ENABLE NEW VALUE ADDING SERVICES TO OUR CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
14
CAPTURE MARKET LEARNINGS REDEFINITION OF PRODUCT LIFE-CYCLE AND PERPETUAL EVOLUTION
A connected product starts to produce valuable Data since its first switch-on Transforming data into information can improve our Services and Products as well as defining new business opportunities The Perpetual Evolution approach (ie continuous improvement and novelty introduction) is a must if we want to keep a relationship with our customers
A CONNECTED PRODUCT STARTS TO EVOLVE AFTER ITS FIRST ldquoSWITCH-ONrdquo
Big Data
CONNECTED Product
CONNECTIVITY
PERPETUAL
BETA
BIG DATA
SERVICES
IMPROVEMENT
BY SW
UPGRADING
OPTIMISED TECNICHAL ASSISTANCE
CUSTOMISED FEATURES
- NEW PRODUCT CONTROL - NEW SELLING CHANNELS
EXTENDED amp UPGRADED PRODUCT PERFORMANCE
NEW CUSTOMISED SERVICE | CRM
DEEP CONSUMER PROFILE
Perpetual Evolution actions
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
15
Partnership can be clustered in
bull Associations and international standardization committees (CENELEC IEC) to develop a Pre-competitive landscape
bull Development of new business opportunities aimed at creating new commercial offers by bundling Smart Appliances with other products or services
bull Development of new business opportunities based on the Smart Appliances installed base
CONNECTIVITY NEEDS PARTNERSHIPS
Partnerships are an essential part of Whirlpool Connectivity strategy
The very same nature of the Smart Appliances enables links with different industries and opens up to new opportunities for Value Adding Services to
the Consumers
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
16
WHIRLPOOL PARTNERSHIP MODEL
Product registration
Tailored promotions Life cycle management
Remote diagnostics and monitoring
Increase Customer experience amp satisfaction Energy
Management
Co-MKTG
The data management enables tailored promotions of products and services The products App ensure a continuos and direct contact point with customers
CONSTANT CONTACT WITH OUR END USER ENABLES OPPORTUNITIES FOR CROSS-INDUSTRY PARTNERSHIPS TO CREATE NEW BUSINESS MODELS AND VALUE ADDING SERVICES
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
17
PARTNERSHIPS ARE THEN A STRATEGIC AREA OF FOCUS FOR WHIRLPOOL TO BE ABLE TO WIN THE SMART APPLIANCES CHALLENGE
WHIRLPOOL IS LAUNCHING ITS FIRST SUITE OF SMART APPLIANCES NOW PRACTICAL BENEFITS AND SUPERIOR EXPERIENCE ARE THE CORE OF THE CURRENT OFFER PRODUCTS WILL CONTINUE TO EVOLVE BUT TO DEVELOP THEIR FULL POTENTIAL NEED TO BE PART OF A LARGER ECOSYSTEM CREATING THIS ECOSYSTEM IS THE REAL CHALLENGE AHEAD OF US SUCH CHALLENGE CAN BE WON ONLY BY CREATING CROSS-INDUSTRY PARTNERSHIPS THAT DELIVER NEW VALUE ADDING SERVICES TO END CONSUMERS
