How should channels be designed ? Chapter-14

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HOW SHOULD CHANNELS BE DESIGNED ? CHAPTER : 14

Transcript of How should channels be designed ? Chapter-14

HOW SHOULD CHANNELS BE

DESIGNED

?

CHAPTER : 14

DESIGNING Aspects……

Analyzing Customer Needs and Wants

Marketers must remember:Different customers have different needs

during the purchase process

Establishing Objectives and Constraints

What should be the Service Output level & associated cost

and support level

?

Identifying Major Channel Alternatives

Each channel has unique Strengths

& Weaknesses

Evaluating Major channel Alternatives

TELEMARKETING INTERNET RETAIL STORES

DISCLAIMER

Created by

Khushi Sahu,

IIT BHU,during an internship by

Prof. Sameer Mathur, IIM Lucknow.

www.IIMinternship.com