How should channels be designed ? Chapter-14
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HOW SHOULD CHANNELS BE DESIGNED ? CHAPTER : 14
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Transcript of How should channels be designed ? Chapter-14
Analyzing Customer Needs and Wants
Marketers must remember:Different customers have different needs
during the purchase process
Establishing Objectives and Constraints
What should be the Service Output level & associated cost
and support level
?
DISCLAIMER
Created by
Khushi Sahu,
IIT BHU,during an internship by
Prof. Sameer Mathur, IIM Lucknow.
www.IIMinternship.com