How should business market be segmented?

14
Identifying Market Segments and Targets

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Transcript of How should business market be segmented?

Page 1: How should business market be segmented?

Identifying Market Segments

and Targets

Page 2: How should business market be segmented?

How should business market be

segmented?

Page 3: How should business market be segmented?

Demographic

Operating Variables

Purchasing Approaches

Situational Factors

Personal Characteristics

Page 4: How should business market be segmented?

Demographic

Page 5: How should business market be segmented?

Industry

Location

Size

Company

Page 6: How should business market be segmented?

Operating Variables

Page 7: How should business market be segmented?

Customer capabilities

User/Non User Status

Technology

Page 8: How should business market be segmented?

Purchasing Approaches

Page 9: How should business market be segmented?

Purchasing Criteria

Purchasing Policies

Power Structure

Page 10: How should business market be segmented?

Situational Factors

Page 11: How should business market be segmented?

Urgency

Specific Application

Size or Order

Page 12: How should business market be segmented?

Personal Characteristics

Page 13: How should business market be segmented?

Buyer Seller Similarity

Loyalty

Attitude towards risk

Page 14: How should business market be segmented?

Thank

You

Vardaan Bhatia

IIT Kanpur


How should business markets be segmented?

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How should business markets be segmented

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