How should business market be segmented

14
Identifying Market Segments and Targets

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Transcript of How should business market be segmented

Page 1: How should business market be segmented

Identifying Market Segments

and Targets

Page 2: How should business market be segmented

How should business market be

segmented?

Page 3: How should business market be segmented

Demographic

Operating Variables

Purchasing Approaches

Situational Factors

Personal Characteristics

Page 4: How should business market be segmented

Demographic

Page 5: How should business market be segmented

Industry

Location

Size

Company

Page 6: How should business market be segmented

Operating Variables

Page 7: How should business market be segmented

Customer capabilities

User/Non User Status

Technology

Page 8: How should business market be segmented

Purchasing Approaches

Page 9: How should business market be segmented

Purchasing Criteria

Purchasing Policies

Power Structure

Page 10: How should business market be segmented

Situational Factors

Page 11: How should business market be segmented

Urgency

Specific Application

Size or Order

Page 12: How should business market be segmented

Personal Characteristics

Page 13: How should business market be segmented

Buyer Seller Similarity

Loyalty

Attitude towards risk

Page 14: How should business market be segmented

These slides were

created by

Vardaan Bhatia,

IIT Kanpur,

during a

Marketing

internship by

Prof. Sameer

Mathur, IIM

Lucknow

DISCLAIMER


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