How Salesforce

Helps In

Getting Higher

Sales?

Loyal customers, productive workforce and

increased revenues – why should big

businesses have all the benefits of a

customer relationship management (CRM)

software?

For small businesses, these tools can change the game of

competitiveness and target the most important objective –

the growth.

Salesforce, for example, is the cloud-based CRM with

affordability and realistic implementations for businesses of all

sizes and natures.

How your decision to use a CRM can influence the following

revelations:

Monitoring

Every Stage

of Customer

Lifecycle

Enhancing

the Efficiency

of Your

Employees

Making

Information

Flow

Seamless

Doing it All

at Low Cost

Talking about

the

Revenues

and Growth

Monitoring Every Stage of

Customer Lifecycle

Whenever a prospective customer

comes in contact with your business, the

wheel of developing profitable customer

relation starts rolling.

1. Customer Acquisition: By identifying targeted audiences and

their needs and launching effective marketing campaigns.

2. Successful Sale: By monitoring every sales call, attending

every lead and managing forecasting.

With the support of CRM tools, you can focus on every

stage of this cycle.

3. Retaining the Customers: By maintaining contacts and

sending regular notifications.

4. Customer Satisfaction: By offering every minute detail to the

customer as and when he or she demands, without putting

them on hold and generating order status updates and

after-sale follow ups.

Enhancing the Efficiency of

Your Employees

You can’t reach your customers effectively if your employees

lack productivity.

A CRM tool can target this through automatic functioning

and helping the members of sales and marketing teams to

effectively collaborate and service every single customer.

Keep everyone in the loop, bring every employee to speed,

help them utilize their hours more efficiently – do it all with a

CRM software tool.

Making Information Flow

Seamless

Your small business may not have loads of information to take

care of at present. However, you need to think beyond

spreadsheets and databases to keep your information:

Centralized

Accessible any time, from any place and from any device

Secure

Unambiguous

Remember that this kind of information availability can

strengthen the communication system of your business,

which in turn makes you the expert of customer relation

management.

Keeping these critical aspects in mind, a cloud-based CRM

tool like Salesforce is the need of the hour.

Doing it All at Low Cost

CRM solutions are no more overwhelmingly expensive for

the small businesses.

The new age cloud CRM tools have emerged as solutions

that can bring down the cost of installing hardware and

software components.

You can customize a popular tool to suit your small business

needs and save the unnecessary costs.

Modern day technique of managing customers is far more

superior to the traditional approach and that too at a

reduced cost.

Talking about the Revenues

and Growth

To help your small business grow, you need to:

Be competitive in your niche by launching correct marketing

and customer acquisition strategies.

Generate correct forecasts and carry out precise analytics for

every sales process.

Keep an eye on how many deals you lose over a definite time

period (say a quarter) and why.

Maintaining every bit of the information in a centralized

database to never ever lose it.

To begin with, choose a simple CRM solution and let it

evolve with addition of new features as you start building

familiarity with it. Unlike the popular notion, your small

business needs it to hit the desired bottom lines.

Read more on Salesforce:

1. How Salesforce Provides Effective Analytics And Reporting

2. Top Ten Checklist For Successful Salesforce Implementation.

3. 8 Most Underlying Aspects That Differentiate Salesforce From Other CRMs

Thank you for Reading!

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