How Sales has to change what it does in 2014 - or today
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Transcript of How Sales has to change what it does in 2014 - or today
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INBOUND MARKETING
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INBOUND MARKETING
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INBOUND MARKETING
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Outbound Philosophy Inbound
Philosophy
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What are some components of the “inbound” philosophy that directly
affect sales? What is IN and what is OUT?
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INTERRUPTED
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INTERESTED
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INTRUSIVE
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INTENT
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INPERSONAL
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INDIVIDUAL
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INSINCERE
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INTEGRITY
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Sales s'll has some catching up to do Are they sharing and taking about the right things in the
right way at the right @me? (Interest) Do they care about the right stuff? (Intent)
Are they adjus@ng/customizing what they say based on who they are speaking with? (Individualized)
Do they really believe in what they do? (Integrity)
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Imagine a world where…..
There is a genuine interest in YOU so you are only talking about things/items and services that could actually be of
value to you!
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Imagine a world where…..
You feel more like you are being helped than being sold something!
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Imagine a world where…..
Every solu'on is customized and tailored to what you need and expect!
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Imagine a world where…..
The person you deal with has a true passion and an unshakeable belief in their product or service!
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• Buyers/Consumers/Us • Companies • Sales People
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WHY SHOULD SALES BUY “IN”?
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IMMEDIATELY?
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Reality Check: In order for Inbound to really work in any organiza'on, we don’t just need
coopera'on – we need 100% belief and adop'on from anyone that can sabotage the
process.
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THANK YOU @fbelzer [email protected] “the sales archaeologist”
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