How Ryderwear runs successful Messenger giveaways on Facebook and Instagram

Learn how Ryderwear and other Shopify stores use Recart to run highly profitable giveaways, sell more and collect Messenger and Email subscribers.

Case Study

Founded in Australia in 2009, the mission of Ryderwear is to create clothing for ath-letes and body builders that want to look and feel best when working out and going out. Made from new technology fabrics, Ryder-wear products draw moisture away from the

skin and feel incredibly comfortable. Ryder-wear became popular because their atten-tion to both quality and practicality, therefore becoming the ultimate definition of fitness plus fashion.

About Ryderwear

A 7-day giveaway promotion by the numbers:

By the numbers

2,910

96%

$930

$0.33

new Messenger subscriber added

of Messenger subscribers are added to email lists as well

spent to get $6.7k immediate revenue

spent per subscriber added to both Messenger and email lists

Product innovation is very important to any high profile brand, however, challenges will not end there.

Merchants will constantly face obstacles in the communication with their shopppers and customers. Online advertisement costs have increased drammatically in the past 5 years, while email marketing engagement rates are getting lower and lower. High-growth brands must adapt to this new era in innovative ways, such as adding modern, highly engag-ing communication channels.

The team behind Ryderwear realized that if they want to engage their audience online and run highly profitable marketing cam-paigns, they need an ecommerce-focused tool for Facebook Messenger. That’s how they landed on Recart, the ultimate Face-book Messenger solution for Shopify stores.

Ryderwear now uses Recart for all kinds of customer-facing communication and mar-keting initiatives: abandoned cart reminders, welcome messages and more.

Challenge

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Recently, they started using Click-to-Mes-senger ads on Facebook to promote their giveaways, in an attempt to engage their fans and reach new people with their prod-uct line. They used Recart to set up their Click-to-Messenger ads, send automated messages to everyone who entered the give-away, collect email addresses and automat-ically add them to the selected email lists in their favourite email marketing app.

To reach their audience more effectively and create buzz around their products and collections, Ryderwear started running Click-to-Messenger giveaways on Facebook and Instagram. Fans can join the giveaway by tapping on the Facebook post, which Ryderwear promotes to their current and prospective customers alike.

Ryderwear was extremely happy with the results, as their lead capture rate and virality exceeded all their expectations, generated thousands of new Messenger subscribers, collected their email addresses to convert them to email subscribers and generated a substantial amount of revenue.

Solution

Preview of RyderwearGiveaway Flow

Their key initiatives include:

Converting prospective customers into Mes-senger and email subscribers

Building a better relationship with their existing customers thorugh online engagement

Gaining brand equity by generating virality around their giveaways

Setting up automated conversation flows with Recart is really simple, thanks to the diagram-style editor where all messages and their connections are easy to see and edit on a single screen, all at once.

As soon as customers tap on the ad, they become Messenger subscribers and Recart immediately starts the automated conversation flow with them.

To join the giveaway, customers must first enter their email address. Recart can ask for email ad-dresses in conversation flows, and customers can simply tap a quick reply to submit their email ad-dress - no typing required. For that reason, Recart conversation flows have an incredibly high email capture rate. Then, Recart syncs the collected email addresses to Ryderwear’s Klaviyo account where further automated email marketing messages are set up to retarget them.

In addition to their email address, Recart also collects the customers’ first and last name, gender, country and language preferences. These information are also synced to Klaviyo, al-lowing for unparalleled personalisation and op-timisation of email campaigns sent to customers subscribed by Recart.

Results

Ryderwear broke all company records for lead capture and virality with Recart Click-to-Messenger ads. Their most successful lead capture attempt resulted in each new email subscriber costing them $0.60 each.

With Recart Click-to-Messenger conversation flows, they generate Messenger and email sub-scriptions at just $0.33 per subscriber, meaning that they get double the value at almost half the cost.

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Being able to engage their audience on Facebook Messenger and email at the same time allows them to build better relationships with their customers and market to them more effectively.