How retail leaders SUITSUPPLY and DECATHLON cracked the ...
Transcript of How retail leaders SUITSUPPLY and DECATHLON cracked the ...
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‘The impact of COVID-19 on the Retail Sector and lessons learned’
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We’ve seen employees who decided to take
action and make the most of today by changing
our business model from the frontline to the
head o!ce. This has given us the confidence to
see the Corona crisis not just as a crisis, but as
an opportunity for growth.
3 goals to come out of the crisis stronger as shared by SUITSUPPLY and DECATHLON
Make employees feel safe. And always keep them engaged.
Keep the team spirit strong and morale high, no matter what.
Take good care of your employees, and they'll do the same for your customers.
The results you should expect
Online is the new offline, and personal touches can make all the difference in the world.
Get creative and train employees for amazing online store experiences!
"Today's prep determines tomorrow's success," someone somewhere once said.
Prep your stores for the new normal: shopping screens, hygiene measures,
and one-on-one appointments.
Have one central, easy-to-access digital home for all employees - frontline, storage,
and HQ - to come together and share information (like our app! :) )
Make sure employees know you're together in this: discuss with your CEO how he, she or
they can be more present, for example, by posting regularly on whichever internal comms
tool you use.
Don't forget about team spirit: create fun digital events and group chats for employees
to catch up, crack jokes, and share information.
Share the right content in the right format at the right time.
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Different measures across locations affected stores in different ways. Teams supported each
other with heartwarming and inspiring posts.
Latest news and important messages traveled with the speed of light.
Communication became faster, more effective, and brought employees closer together than
ever before.
Unexpected situations and fast decisions became the norm. With simpler processes,
employees felt safer and more prepared to do their best job no matter the circumstances.
Employees felt empowered to change their company from the inside-out with new ideas.
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How retail leaders SUITSUPPLY and DECATHLON cracked the challenges of COVID-19 and sent
performance through the roof
Employees at SUITSUPPLY and DECATHLON didn’t just get used to the new normal; they completely rocked it.
Bruno Pinto Coelho
Training Leader, Decathlon
They seem obvious, but they're often overlooked: