How Procter & Gamble boosts its business

with content-rich microsites

By

Hephzibah Asaolu www.hephzysocial.com

The first thing a business owner thinks about in regards to online marketing is the

business website. Most businesses online owns a website. However, a handful of

big corporations and organizations have microsites for a variety of products and

services they market to the public. Is a website not enough? You might ask. What

is the need of having a microsite for my business? All these and many more

questions will be answered in this article. You will learn what a Microsite is, the

benefits, a good example of a big company using it to promote their product and

much more.

What is a Microsite?

A microsite is a small website created to project specific topic, new product or

service, niche, keyword-rich content with the aim of having it ranked by search

engine users looking for related content topics. It is usually designed for a specific

target or demographics. It is used to promote company brand, product or service,

events, campaigns, etc. Microsite makes it easy for your readers to absorb useful

content than those on your website.

The benefits of a microsite

1. Effective branding

Microsite is mostly created to launch a new product or service. You can create a

microsite for your new product or service to make it distinct from your main

brand. This will enable you to target a specific demographic and provide

necessary content that is relevant for your audience.

2. Makes your homepage less crowded

Having a microsite for your products and services will reduce the congestion on

your homepage. Visitors to your website will be able to view it without

distractions. You will be able to write detailed information about each product

and services on their respective microsites.

3. Email marketing made easy

Every business that wants to succeed online need effective email marketing.

When you have a microsite for your products and services, you drive hundreds

and thousands of potential customers who are looking for information on your

products, capture their email addresses and market to them directly.

4. Effective Search engine optimization

Microsite being a small website of its own, has its own URL. With this address,

online users will be able to find your product or service easily. Your microsite also

include different keywords that people are using to search for your product or

services on search engines such as Google, Yahoo, Bing etc. This will increase your

content ranking and help your SEO strategy.

5. Easy to measure your ROI

Microsites makes it easy for you to measure your results, because it is easy to

establish separate analytics. This will enable you to know what is working and

what is not, without having to sort through enormous and irrelevant data.

Now that you know what a microsite is and its benefits, let's take a look at a

company that has been doing a good job in regards to using microsites for all their

new products. The company's name is Procter & Gamble. It is a popular company

and I am sure you know it.

Procter & Gamble

Procter & Gamble has different microsites fully developed with content for their

target audience.

1. Pampers.com

This microsite caters for the company's Pampers products. Apart from the diaper

promotions on the site, parents can read a lot of useful information about taking

care of their babies. It has information on sleep, nutrition, skin care etc. It is a

useful resource for parents.

2. BeingGirl.com

This microsite is created to educate pre-teen and teenage girls about the changes

that is going on in their bodies and other female issues such as beauty & style,

body & wellness, relationship etc.

3. pgeveryday.com

This microsite provides useful information on interior design ideas, crafts, food,

family life, beauty, communities etc.

Procter & Gamble have many more microsites apart from these three.

Microsites is a good strategy if your business has a couple of products and

services you would want to market separately. It will help you to specifically

target your product to a distinct demography, improve your SEO strategy -

helping your sites rank better on search engines, drive targeted traffic to your

products and services, enable you to segment your audience properly for email

marketing, you can measure your ROI effectively, brand your new product or

service etc. The benefits of creating a content-rich microsite is much more than

you can imagine. Why don't you create one for your new product today!

I invite you to check out my blog www.hephzysocial.com and read interesting

posts that will help you to skyrocket your business to the next level.

ABOUT HEPHZYSOCIAL

READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

Then you are in the right place.

Here's the deal:

If you need contents to:

* Generate leads to follow up by sales and marketing teams

* Help your sales team close sales more quickly

* Generate interest in your products

* Build and repair public opinion about your brand and products

* Develop friends and fans who interact with your brand socially

* Help customers get the most from your products

Then you are in the right place.

HOW HEPHZYSOCIAL CAN HELP YOU GROW YOUR BUSINESS

I'm a big believer that every online marketer must master the art of content

marketing and promotion. But with the increasing amounts of information out

there, how can you find practical techniques that will help you to achieve the

goals highlighted above?

That's where Hephzysocial comes in.

Hephzysocial has grown into one of the most popular content marketing sites on

the web for one simple reason:

Everything I publish is super actionable and designed to help you get more leads,

customers and sales.

You can get in touch with me through my contact page or send a mail to

hephzysocial@gmail.com.