How Pricing Impacts Your Brand and Positioning
-
Upload
peter-chee -
Category
Business
-
view
128 -
download
0
Transcript of How Pricing Impacts Your Brand and Positioning
![Page 1: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/1.jpg)
How Pricing Impacts YourBranding and Positioning
Peter CheeFounder & CEO
thinkspace
UW Foster School of Business
![Page 2: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/2.jpg)
![Page 3: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/3.jpg)
P = AVC + AFC +X
Q__
![Page 4: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/4.jpg)
2008 Recession
![Page 5: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/5.jpg)
![Page 6: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/6.jpg)
![Page 7: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/7.jpg)
![Page 8: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/8.jpg)
![Page 9: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/9.jpg)
![Page 10: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/10.jpg)
![Page 11: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/11.jpg)
-Ash Maurya
![Page 12: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/12.jpg)
-Ash Maurya
![Page 13: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/13.jpg)
-Ash Maurya
![Page 14: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/14.jpg)
-Ash Maurya
![Page 15: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/15.jpg)
-Ash Maurya
![Page 16: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/16.jpg)
![Page 17: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/17.jpg)
-Ash Maurya
• Look at pricing from a holistic manner• Customers are not loyal to cheap commodities• Pricing is part of the product• Pricing determines your customer
![Page 18: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/18.jpg)
What would I tell young me?
• Figure out what is your “Why”
• Growth hack your heart
• Lead without a title
• Be Resilient
• There’s no weakness in forgiveness
![Page 19: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/19.jpg)
Book List
• Linchpin by Seth Godin
• To Sell is Human by Daniel Pink
• Startup Owners Manual by Steve Blank
• Lean Startup by Eric Ries
• Running Lean by Ash Maurya
![Page 20: How Pricing Impacts Your Brand and Positioning](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a682d41a28ab2b498b4686/html5/thumbnails/20.jpg)
http://www.slideshare.net/thinkspace/how-pricing-impacts-your-brand-and-positioning