How ORCA helps a golf course manage 3rd parties
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Transcript of How ORCA helps a golf course manage 3rd parties
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BarterHow to use The ORCA Report to calculate the opportunity cost of barter and better manage the trade relationship between you and your 3rd Party Marketing & Technology Partner
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P O W E R I N N U M B E R S
(Only) Eight Things
Know your Channel Distribution
Know where the barter is being booked
Know the Opportunity Cost calculation
Know where the GolfNow paid rounds are being booked
Know the price differential between GolfNow and ARPR
Know how many rounds are booked via Call Center
Know which Rate Categories are using Call Center
Dont be afraid to let them know you know
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P O W E R I N N U M B E R S
Channel Distribution Channel Distribution is tracked inside ORCA based on the
reporting available from your electronic tee sheet and the way it is set up for your instance.
The major channels:
Golf Shop Rounds booked via the golf shop
Call Center Rounds booked via your call center (if you use one)
GC Website Rounds booked electronically from your website
GC Mobile Rounds booked electronically from your mobile app
3P Website Rounds booked electronically from 3rd Party
3P Mobile Rounds booked electronically from 3rd Party mobile app
3P Wholesale Rounds booked electronically from Wholesaler
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P O W E R I N N U M B E R S
-Rnds %Golf Shop 2,466 62%Call Center 659 17%Barter 382 10%GC Website 245 6%3P Website 173 4%3P Wholesale 53 1%GC Mobile 2 0%Grand Total 3,980 100%
Your Golf Course
Golf Shop 59% GC Website 15% 3P Website 8% Call Center 7% GolfNow Barter 2% GC Mobile 2% EZLinks Barter 1% Everything Else 6%
ORCA Network Distribution
How does your golf course compare to others on the ORCA Platform?
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P O W E R I N N U M B E R S
Barter
GolfNow Barter RoundsMon Tue Wed Thu Fri Sat Sun Grand Total
10 AM 0.0% 0.6% 0.0% 0.6% 0.0% 0.0% 0.0% 1.2%11 AM 4.0% 4.0% 4.6% 1.9% 6.2% 4.6% 1.2% 26.5%12 PM 3.7% 4.6% 4.9% 4.3% 6.2% 7.1% 6.5% 37.3%
1 PM 4.6% 4.9% 4.9% 3.7% 4.6% 6.5% 3.7% 33.0%2 PM 1.2% 0.0% 0.0% 0.6% 0.0% 0.0% 0.0% 1.9%
Grand Total 13.6% 14.2% 14.5% 11.1% 17.0% 18.2% 11.4% 100.0%
Be aware of where the barter rounds are being booked on your tee sheet. Are they according to your agreement?
ORCA has caused courses to change the time of the barter round thus saving money by putting the barter round in an area of the tee sheet with less occupancy.
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P O W E R I N N U M B E R S
Barter Opportunity Cost-Est. Rev
ORCA calculates the average rate for all paid rounds in each day/daypart where a barter round is sold and individually applies that rate to each barter round.
%OCCORCA also individually calculates the occupancy % for each day and daypart where a barter round is sold.
(Est. Rev * % OCC = Opportunity
Cost)-Rnds -ARPR -Est. Rev % OCC Opportunity Cost
Barter-EZCC 3 $81.16 $243 19.6% $48Barter-EZWS 55 $99.88 $5,493 36.9% $2,027Barter-GN 319 $90.67 $28,924 27.6% $7,983
377 $91.94 $34,661 $10,058
CURRENT MONTH BARTER OPPY. COST
Opportunity CostEstimated revenue multiplied by %OCC = Opportunity Cost
Table of Contents
The ORCA Report
Scottsdale, Arizona
@theORCAReport
www.orcareport.com
Marriott's Shadow Ridge Golf Course Monthly ORCA Report
For the month of: April 2016
The Competitive Set Includes Subject Property
Table Of ContentsPAGE
Report #1 Monthly Performance Detail1LEVEL ILEVEL IILEVEL IIISNAPSHOTS
Report #2 CompSet and Industry Summary Segments Detail2
Report #3 18 Month Historical Report3
Report #4 Day of the Week Report4
Report #5 Monthly by Day Report5
Report #6 Response Tab6
Dashboard #1 Distribution7
Dashboard #2 Heat Maps8
Dashboard #3 Additional Revenue Opportunity9
Report #7 Rate Group Analysis by DayPart-CM10
Report #8 Rate Group Analysis by DayPart-CM-Mon11
Report #9 Rate Group Analysis by DayPart-CM-Tue12
Report #10 Rate Group Analysis by DayPart-CM-Wed13
Report #11 Rate Group Analysis by DayPart-CM-Thr14
Report #12 Rate Group Analysis by DayPart-CM-Fri15
Report #13 Rate Group Analysis by DayPart-CM-Sat16
Report #14 Rate Group Analysis by DayPart-CM-Sun17
SNAPSHOT - Current Month Performance18
SNAPSHOT - Comp Set + Industry Segments19
SNAPSHOT - Day of the Week20
SNAPSHOT - 18 Months21
SNAPSHOT - Daily for the Month22
SNAPSHOT - DayPart Segmentation23
Help24
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot
Report #1 - Monthly Performance Snapshot - My Course vs. Competitive Set
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
April 2016
Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)
My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)
Current Month55.363.786.839.4047.0383.884.790.593.671.1873.8296.5
Year To Date79.382.696.066.8267.4099.187.292.594.384.3181.62103.3
Running 3 Month76.182.292.666.9268.2698.087.392.494.587.9483.06105.8
Running 12 Month60.053.3112.638.5436.28106.186.491.394.664.1968.0594.3
April 2016vs. 2015 Percent Change (%)
OccupancyRevPARChannel MixARPR
My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)
Current Month-18.1-5.186.3-9.00.690.5-3.0-4.2101.310.96.2104.4
Year To Date-2.2-2.199.98.8-2.5111.6-1.9-2.0100.111.4-0.4111.8
Running 3 Month-5.3-1.496.08.6-0.7109.4-1.8-2.0100.214.80.8113.9
Running 12 Month2.21.5100.711.3-1.1112.5-1.3-0.799.49.0-2.6111.9
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
ORCASummary
Report #2 - ORCA Summary - My Course vs. Comp Set and Industry Segments
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Supply
Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgMonth % ChgYTD % ChgRun 3 Mon % ChgRun 12 Mon % Chg
courseMarriott's Shadow Ridge Golf Course55.3-18.179.3-2.276.1-5.360.02.2
DMADMA: Palm Springs CA54.10.074.1-3.673.9-1.647.7-0.8
FTFacility Type: Resort53.63.370.9-4.471.8-1.847.6-0.2
SMSubMarket: Central Valley (RM, PD, IW)56.3-3.977.0-2.076.9-1.250.6-1.7
MTFacility Management Type: Mgmt Co54.10.074.1-3.673.9-1.647.7-0.8
CompCompetitive Set: Competitors63.7-5.182.6-2.182.2-1.453.31.5
REVPaR ($)Demand
Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgMonth % ChgYTD % ChgRun 3 Mon % ChgRun 12 Mon % Chg
courseMarriott's Shadow Ridge Golf Course39.40-9.066.828.866.928.638.5411.3
DMADMA: Palm Springs CA35.836.553.04-0.254.052.328.210.0
FTFacility Type: Resort37.358.155.232.057.195.129.802.8
SMSubMarket: Central Valley (RM, PD, IW)42.161.062.35-0.363.411.333.89-1.7
MTFacility Management Type: Mgmt Co35.836.553.04-0.254.052.328.210.0
CompCompetitive Set: Competitors47.030.667.40-2.568.26-0.736.28-1.1
Channel Mix (%)Revenue
Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgMonth % ChgYTD % ChgRun 3 Mon % ChgRun 12 Mon % Chg
courseMarriott's Shadow Ridge Golf Course84.7-3.087.20-1.987.30-1.886.40-1.3
DMADMA: Palm Springs CA85.9-2.986.2-1.385.7-1.586.5-0.5
FTFacility Type: Resort84.6-2.283.2-1.282.5-1.784.4-0.5
SMSubMarket: Central Valley (RM, PD, IW)86.9-3.087.2-0.586.6-0.887.1-0.2
MTFacility Management Type: Mgmt Co85.9-2.986.2-1.385.7-1.586.5-0.5
CompCompetitive Set: Competitors90.5-4.292.5-2.092.4-2.091.3-0.7
ARPR ($)Census
Current Month% ChgYear to Date% ChgRunning 3 Month% ChgRunning 12 Month% ChgDMA: Palm Springs CA
CensusSample
courseMarriott's Shadow Ridge Golf Course71.1810.984.3111.487.9414.864.199.0PropertiesHolesPropertiesHoles
DMADMA: Palm Springs CA66.236.671.553.673.184.359.180.95687317306
FTFacility Type: Resort69.754.777.897.079.617.062.622.8314419162162
SMSubMarket: Central Valley (RM, PD, IW)74.874.980.971.882.492.567.010.08144
MTFacility Management Type: Mgmt Co66.236.671.553.673.184.359.180.917306306
CompCompetitive Set: Competitors73.826.281.62-0.483.060.868.05-2.67126
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
18MoComp
Report #3 - ORCA Summary - 18 Months Historical
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)201420152016Year To DateRunning 3 MonthRunning 12 Month
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr201420152016201420152016201420152016
My Course88.583.783.794.783.567.560.347.039.533.355.514.594.292.491.497.581.655.382.381.179.378.680.476.142.358.760.0
Competitive Set77.369.888.199.688.767.150.134.023.921.937.633.877.269.484.1100.487.863.785.984.482.683.983.482.246.152.553.3
Index (OCCI)114.5119.995.095.194.1100.6120.4138.2165.3152.1147.642.9122.0133.1108.797.192.986.895.896.196.093.796.492.691.8111.8112.6
Rank4 of 73 of 77 of 76 of 76 of 75 of 71 of 71 of 71 of 72 of 71 of 76 of 74 of 71 of 73 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 74 of 74 of 7
% Chg
My Course-12.1-0.9-12.84.0-1.65.58.5-6.730.81.2-1.8-9.46.410.49.23.0-2.3-18.1-1.5-2.22.3-5.338.82.2
Competitive Set-0.6-5.3-5.83.6-3.6-1.38.28.632.82.85.6-6.9-0.1-0.6-4.50.8-1.0-5.15.9-1.7-2.13.7-0.6-1.487.413.91.5
Index (OCCI)88.4104.692.6100.4102.1106.9100.385.998.598.493.097.3106.5111.1114.3102.298.786.3100.299.9102.996.0121.9100.7
Rank5 of 73 of 77 of 74 of 73 of 72 of 72 of 76 of 74 of 75 of 74 of 74 of 73 of 73 of 71 of 72 of 74 of 77 of 76 of 75 of 75 of 74 of 71 of 76 of 77 of 71 of 73 of 7
RevPAR ($)201420152016Year To DateRunning 3 MonthRunning 12 Month
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr201420152016201420152016201420152016
My Course72.0854.3760.6777.4569.2943.2923.1119.7614.7813.6820.2911.5275.8357.5966.4693.2575.9739.4061.761.466.861.961.666.929.034.638.5
Competitive Set61.2649.6470.5588.7577.5646.6627.5514.728.578.1316.5424.4458.1446.0464.1091.6372.7747.0368.969.267.469.268.868.333.436.736.3
Index (PARI)117.6109.786.087.389.392.783.7134.7172.1169.1123.047.1130.5125.2103.7101.9104.483.889.688.799.189.589.598.086.894.3106.1
Rank3 of 74 of 77 of 76 of 76 of 76 of 76 of 72 of 71 of 72 of 74 of 76 of 73 of 73 of 75 of 76 of 75 of 77 of 76 of 76 of 76 of 76 of 76 of 76 of 76 of 75 of 76 of 7
% Chg
My Course-8.52.4-0.50.90.4-3.8-8.716.574.157.510.3109.15.15.99.620.49.7-9.0-0.58.8-0.58.619.311.3
Competitive Set1.2-0.64.14.2-1.0-5.84.211.430.35.23.8-8.3-5.2-7.3-9.23.3-6.20.62.10.3-2.51.0-0.6-0.763.79.9-1.1
Index (PARI)90.4103.095.696.8101.4102.187.6104.6133.6149.7106.3228.0110.9114.2120.7116.6117.090.599.2111.6100.1109.4108.6112.5
Rank5 of 74 of 76 of 76 of 74 of 74 of 74 of 73 of 72 of 72 of 73 of 73 of 73 of 72 of 71 of 71 of 71 of 77 of 76 of 75 of 71 of 74 of 74 of 71 of 77 of 72 of 72 of 7
Channel Mix (%)201420152016Year To DateRunning 3 MonthRunning 12 Month
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr201420152016201420152016201420152016
My Course88.288.288.689.789.787.385.787.582.981.585.482.989.786.586.987.389.284.787.288.987.286.688.987.387.887.586.4
Competitive Set92.193.394.793.894.594.593.290.785.086.387.190.791.691.893.193.193.290.589.794.492.589.694.392.488.291.991.3
Index (CHAI)95.894.593.695.694.992.492.096.597.594.498.091.497.994.293.393.895.793.697.294.294.396.794.394.599.595.294.6
Rank6 of 77 of 77 of 77 of 77 of 77 of 77 of 76 of 75 of 75 of 76 of 76 of 75 of 77 of 77 of 76 of 76 of 76 of 76 of 77 of 76 of 76 of 77 of 76 of 74 of 76 of 76 of 7
% Chg
My Course-1.5-1.7-0.41.82.04.33.5-0.5-3.9-4.7-1.4-4.11.7-1.9-1.9-2.7-0.6-3.01.9-1.92.7-1.8-0.3-1.3
Competitive Set5.46.15.05.04.36.75.31.91.02.1-0.6-0.5-0.5-1.6-1.7-0.7-1.4-4.23.25.2-2.03.15.2-2.01.54.2-0.7
Index (CHAI)93.592.694.997.097.897.898.397.695.193.399.296.4102.299.799.898.0100.8101.396.9100.197.6100.295.799.4
Rank7 of 77 of 76 of 76 of 76 of 74 of 75 of 76 of 75 of 75 of 75 of 74 of 72 of 74 of 76 of 76 of 74 of 74 of 76 of 76 of 75 of 74 of 76 of 74 of 77 of 77 of 76 of 7
ARPR ($)201420152016Year To DateRunning 3 MonthRunning 12 Month
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr201320142015201320142015201420152016
My Course81.4065.0072.5081.7583.0264.1538.3442.0537.4141.0736.5579.4480.4962.2972.7195.6193.0571.1875.175.784.378.876.687.968.658.964.2
Competitive Set79.2771.1580.0789.1087.4269.5054.9343.3535.9137.1244.0372.3075.3366.3976.2491.2482.8873.8280.281.981.682.482.583.172.470.068.1
Index (ARRI)102.691.390.591.895.092.469.897.0104.2110.883.2109.8106.993.895.4104.8112.396.593.692.4103.395.692.8105.894.884.194.3
Rank4 of 77 of 77 of 76 of 76 of 76 of 77 of 76 of 74 of 71 of 77 of 71 of 72 of 77 of 77 of 72 of 71 of 76 of 75 of 75 of 73 of 75 of 75 of 71 of 76 of 77 of 76 of 7
% Chg
My Course4.03.514.2-3.12.1-8.7-15.624.632.256.311.9130.1-1.1-4.20.317.012.010.90.811.4-2.814.8-14.19.0
Competitive Set1.85.310.50.72.6-4.7-3.52.6-1.62.2-1.6-1.2-5.0-6.7-4.92.4-5.16.2-3.62.1-0.4-2.60.00.8-13.0-3.5-2.6
Index (ARRI)102.298.3103.396.299.595.887.5121.4134.3152.9113.7232.9104.1102.7105.5114.3118.0104.498.7111.897.2113.989.0111.9
Rank2 of 74 of 73 of 77 of 75 of 76 of 77 of 72 of 72 of 72 of 72 of 71 of 74 of 73 of 73 of 71 of 71 of 72 of 76 of 77 of 71 of 74 of 77 of 71 of 77 of 77 of 71 of 7
Index (RGI)100100100100100100100100100100100100100100100100100100The ORCA Report
**CONFIDENTIAL** Intended solely for the use by subscriber.
100100100100100100100100100100100100100100100100100100
Year to Date
Running 3 Month
Running 12 Month
Day of Week
Report #4 - Day of Week and Weekday/Weekend Report
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
FridaySaturdayWeekdayWeekend
Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)65.56463.264.3
My CourseCompetitive SetIndex (MPI)My CourseCompetitive SetIndex (ARI)My CourseCompetitive SetIndex (RGI)My CourseCompetitive SetIndex (RGI)39.0942.6337.2641.84
Day of WeekTime Period% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg49.3250.6645.3548.97
MondayCurrent Month57.2-4.063.7-2.089.898.038.27-2.846.066.583.191.382.1-7.888.9-5.192.497.266.891.272.298.692.593.2
Year To Date79.00.080.4-4.498.3104.667.437.763.16-4.4106.6112.789.8-0.192.5-1.997.1101.885.377.778.53-0.1108.8107.8
Running 3 Month75.1-6.678.9-6.095.299.466.253.363.38-5.2104.6109.090.5-0.492.2-2.198.2101.788.1910.480.320.8109.8109.5
Running 12 Month55.2-2.649.2-1.0112.298.436.032.932.17-3.9111.8107.187.6-0.591.4-0.995.8100.465.245.765.42-3.099.7109.0
TuesdayCurrent Month51.0-25.964.3-2.979.376.336.59-21.548.3410.075.871.481.8-4.791.0-2.589.997.771.695.975.1613.495.393.4
Year To Date76.2-6.581.1-4.894.098.262.075.465.22-3.195.2108.886.4-3.092.7-1.793.298.781.4712.980.471.9101.2110.8
Running 3 Month75.9-4.983.2-1.291.296.364.7811.168.251.594.9109.586.8-2.492.8-1.593.599.185.3316.782.022.8104.0113.5
Running 12 Month55.90.548.4-0.6115.5101.135.099.732.88-2.1106.7112.185.9-2.291.5-0.593.998.362.769.267.96-1.492.4110.8
WednesdayCurrent Month54.5-22.560.9-11.689.587.736.51-20.041.23-11.888.690.784.5-2.090.5-3.993.4102.067.033.467.65-0.399.0103.7
Year To Date79.2-5.682.8-3.495.797.764.457.364.26-4.5100.3112.487.5-2.292.7-1.894.499.681.3813.777.59-1.3104.9115.2
Running 3 Month76.0-9.782.8-3.491.893.563.803.265.40-4.797.6108.387.1-2.192.6-1.694.199.583.9614.478.99-1.4106.3116.0
Running 12 Month57.14.250.32.4113.5101.837.7318.233.42-0.6112.9118.986.9-1.191.6-0.594.999.466.0213.466.49-2.899.2116.7
ThursdayCurrent Month55.0-20.463.7-6.386.385.037.68-11.145.77-2.882.391.582.9-3.689.7-5.392.4101.868.5411.671.863.995.3107.4
Year To Date81.4-3.484.7-1.396.197.966.968.468.26-2.698.1111.387.3-1.892.6-1.994.3100.182.3012.380.59-1.5102.1114.0
Running 3 Month77.8-7.684.6-0.592.092.965.605.869.22-0.794.8106.587.2-1.792.3-2.194.5100.484.3514.781.79-0.2103.2114.9
Running 12 Month57.51.152.02.6110.698.538.6516.335.76-0.8108.1117.285.8-1.091.1-0.994.299.967.1615.168.82-3.597.7119.3
FridayCurrent Month55.1-22.365.5-10.684.186.939.09-16.349.32-8.079.391.084.7-6.590.7-5.393.498.770.897.875.293.094.2104.7
Year To Date84.6-5.187.2-4.197.099.074.766.773.45-5.5101.8112.987.2-2.192.1-2.294.7100.188.3412.384.25-1.6104.7114.1
Running 3 Month79.8-9.185.7-4.893.195.574.215.474.12-4.6100.1110.587.2-1.791.8-2.995.0101.292.9716.086.450.1107.5115.9
Running 12 Month63.71.457.2-0.5111.4101.941.377.840.01-3.8103.5112.186.8-0.791.0-1.095.4100.364.986.069.90-3.393.0109.6
SaturdayCurrent Month56.2-26.264.0-6.787.879.142.63-13.850.660.284.086.087.10.691.2-3.495.5104.175.8617.179.127.296.0109.2
Year To Date79.3-2.783.7-1.994.799.270.094.873.43-3.295.5108.384.8-3.592.3-2.191.998.688.357.887.74-1.3100.8109.2
Running 3 Month75.0-6.481.2-2.292.495.769.725.172.37-1.196.3106.384.7-3.492.3-1.991.898.592.9912.389.111.0104.4111.2
Running 12 Month69.34.461.92.5112.0101.944.8714.043.730.0102.7114.086.6-2.391.2-0.195.097.864.709.170.66-2.291.5111.6
SundayCurrent Month58.33.663.36.792.197.144.3035.546.3911.895.5121.289.01.091.0-4.597.8105.876.0530.873.334.9103.8124.7
Year To Date74.89.777.75.396.3104.261.3123.863.256.096.8116.887.60.392.8-2.094.4102.381.9912.981.360.7100.7112.1
Running 3 Month72.89.078.58.392.7100.663.7330.564.679.598.5119.287.7-0.592.7-2.094.6101.587.5019.782.431.1106.2118.4
Running 12 Month61.15.754.05.1113.1100.635.7911.935.752.3100.0109.485.3-0.791.4-0.493.399.758.605.866.17-2.888.5108.8
Weekday/Weekend
WeekdayCurrent Month54.4-19.263.2-6.086.186.037.26-14.345.35-0.282.285.982.8-4.490.0-4.392.099.968.475.971.796.295.499.7
(Mon-Thu)Year To Date78.9-4.082.3-3.495.999.465.237.265.23-3.7100.0111.387.8-1.792.7-1.894.7100.182.6311.679.30-0.3104.2111.9
Running 3 Month76.2-7.382.4-2.792.595.365.115.766.57-2.297.7108.187.9-1.792.5-1.895.0100.185.4414.080.790.5105.7113.4
Running 12 Month56.50.949.90.8113.2100.136.8811.833.56-1.8109.8113.886.5-1.391.4-0.894.699.565.3110.767.19-2.797.2113.8
WeekendCurrent Month56.4-16.864.3-4.087.786.741.84-2.648.971.085.396.486.8-1.891.0-4.495.4102.774.1817.276.115.197.5111.5
(Fri-Sun)Year To Date79.70.183.0-0.496.0100.568.8811.070.19-1.398.1112.586.5-1.992.4-2.193.6100.286.4510.684.59-0.8102.2111.5
Running 3 Month76.0-2.481.90.492.897.269.3712.870.551.198.3111.686.5-1.992.2-2.393.8100.491.3315.686.150.7105.9114.8
Running 12 Month64.73.957.72.3112.1101.640.7211.239.86-0.5102.0111.886.2-1.491.2-0.494.599.062.907.269.03-2.891.2110.3
TotalCurrent Month55.3-18.163.7-5.186.886.339.40-9.047.030.683.890.584.70-3.090.50-4.293.6101.371.1810.973.826.296.5104.4
Year To Date79.3-2.282.6-2.196.099.966.828.867.40-2.599.1111.687.20-1.992.50-2.094.3100.184.3111.481.62-0.4103.3111.8
Running 3 Month76.1-5.382.2-1.492.696.066.928.668.26-0.798.0109.487.30-1.892.40-2.094.5100.287.9414.883.060.8105.8113.9
Running 12 Month60.02.253.31.5112.6100.738.5411.336.28-1.1106.1112.586.40-1.391.30-0.794.699.464.199.068.05-2.694.3111.9
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Daily by Month
Report #5 - Daily Data for the Month
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
d1d2d3d4d5d6d7d8d9d10d11d12d13d14d15d16d17d18d19d20d21d22d23d24d25d26d27d28d29d30d31
FriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSat--
Occupancy (%)April
123456789101112131415161718192021222324252627282930--
courseMy Course85.087.789.990.857.871.084.164.475.261.763.162.454.949.635.633.333.246.346.149.643.341.243.750.231.338.843.644.652.044.3--
compCompetitive Set95.091.980.088.677.374.379.881.986.663.071.973.065.867.255.348.459.064.558.359.361.655.748.152.232.350.045.747.555.248.5--
courseIndex (MPI)89.595.4112.4102.574.895.6105.478.686.897.987.885.583.473.864.468.856.371.879.183.670.374.090.996.296.977.695.493.994.291.3--
% Chg
courseMy Course11.4-0.668.745.0-31.5-14.324.8-0.224.582.039.94.5-10.7-23.6-40.3-46.3-35.2-16.7-27.4-27.7-43.9-50.4-53.5-41.0-57.9-43.3-18.4-26.5-36.7-45.1--
compCompetitive Set12.813.341.612.4-4.8-4.53.936.733.819.315.015.7-3.5-6.7-19.2-18.4-3.92.2-10.2-12.7-2.7-30.9-31.1-21.0-42.8-11.8-18.7-17.1-23.3-31.3--
courseIndex (MPI)98.887.7119.1129.072.089.7120.173.093.0152.6121.790.392.581.973.965.867.481.580.882.857.771.867.574.773.664.3100.488.782.579.9--
RevPAR ($)April
123456789101112131415161718192021222324252627282930--
courseMy Course67.0580.1673.7267.8340.3351.8265.1549.3162.6550.5145.2348.3237.7637.3024.9521.4122.7327.2033.9432.8529.1826.7130.8832.2915.2624.6224.7520.9330.0222.06--
compCompetitive Set80.9480.7567.3669.9866.2352.2863.3966.8674.0449.0153.0455.5142.6048.2437.9633.4335.4541.4041.5441.3944.4636.3232.9235.2221.9831.6829.5528.4238.5135.71--
courseIndex (ARI)82.999.3109.396.960.999.0102.873.784.7103.185.387.088.777.465.864.163.965.781.779.565.673.693.991.869.577.683.873.677.961.9--
% Chg
courseMy Course7.0-8.6134.037.0-46.3-12.641.23.448.394.219.60.0-25.0-30.7-47.8-55.5-42.7-27.9-15.0-2.1-4.9-11.339.8-3.6-53.8-2.424.6-11.122.4-48.6--
compCompetitive Set22.618.264.828.917.83.221.254.558.530.020.525.3-11.6-4.4-24.3-22.0-14.9-4.6-7.8-6.56.5-34.1-27.9-22.8-31.92.3-10.3-17.9-17.0-25.6--
courseIndex (ARI)87.377.3142.0106.345.684.7116.566.993.6149.499.379.884.872.569.057.167.375.692.2104.789.3134.6193.9124.967.895.4138.9108.3147.569.1--
Channel Mix (%)April
123456789101112131415161718192021222324252627282930--
courseMy Course88.589.491.289.988.090.286.288.792.093.888.684.583.183.976.576.380.074.169.681.078.375.287.085.560.383.581.780.487.083.0--
compCompetitive Set92.594.591.792.294.989.790.891.292.492.288.387.190.689.789.792.992.388.090.592.590.488.689.987.583.891.789.186.890.783.4--
courseIndex (RGI)95.794.699.597.592.7100.694.997.399.6101.7100.397.091.793.585.382.186.784.276.987.686.684.996.897.772.091.191.792.695.999.5--
% Chg
courseMy Course-5.51.55.90.3-4.70.73.40.70.54.22.02.5-2.2-2.2-15.8-4.6-11.4-16.6-10.1-5.5-12.5-16.30.3-2.1-32.9-6.12.30.0-1.1-4.9--
compCompetitive Set-5.2-1.3-2.9-1.3-0.2-4.7-4.0-3.2-4.8-2.7-5.8-5.0-5.1-5.5-4.70.9-4.9-7.9-2.8-2.2-5.0-8.3-2.6-7.7-9.1-1.2-3.7-6.4-3.4-8.8--
courseIndex (RGI)99.7102.8109.1101.695.5105.7107.7104.0105.6107.1108.3107.9103.1103.588.494.593.290.692.596.692.191.3103.0106.173.895.0106.2106.8102.4104.3--
ARPR ($)April
123456789101112131415161718192021222324252627282930--
courseMy Course78.9291.4481.9974.6869.7572.9977.5176.6083.2981.8771.6477.3868.8475.2470.1464.2468.4758.7873.6366.2467.4564.8070.6264.3148.7063.4556.7746.9157.7649.83--
compCompetitive Set85.2287.8884.1879.0085.6570.3979.4381.6985.4677.8173.7576.0464.7971.8268.5769.0860.0464.1671.3169.7872.1465.1568.4267.5168.0663.3664.7259.8169.7473.63--
courseIndex (RGI)92.6104.097.494.681.4103.797.693.897.4105.397.0101.8106.2104.7102.292.9114.291.6103.294.893.699.4103.295.371.5100.287.878.482.967.7--
% Chg
courseMy Course-3.8-8.038.7-5.6-21.71.813.33.519.26.9-14.6-4.4-16.1-9.4-12.4-17.3-11.4-13.317.435.469.378.5200.463.29.472.652.321.294.0-6.6--
compCompetitive Set8.74.416.514.523.78.116.613.018.39.15.08.3-8.22.4-6.5-4.3-11.5-6.72.96.99.1-4.54.7-2.219.115.910.2-1.28.18.2--
courseIndex (RGI)88.588.1119.182.463.394.297.291.6100.898.081.388.391.488.593.786.4100.192.9114.1126.7155.2186.9286.9166.991.9148.9138.2122.7179.586.3--
Index 100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100100
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Response
Report #6 - Response Report
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # ChainID: MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
This Year
Easter Sunday March 27
Last Year
Easter April 5
NameAddressOpendateStateHolesOpen DateCourseIDRPH
Marriott's Shadow Ridge Golf Course9002 Shadow Ridge RdPalm DesertCA1820007428
Desert Willow Golf Resort - Mountain View38995 Desert Willow DrPalm DesertCA1819975124
Desert Willow Golf Resort - Firecliff38995 Desert Willow DrPalm DesertCA1819975224
Indian Wells Golf Resort - Celebrity Course44500 Indian Wells LaneIndian WellsCA1819867624
Indian Wells Golf Resort - Players Course44500 Indian Wells LaneIndian WellsCA1819867724
SilverRock Resort79-179 Ahmanson LnLaQuintaCA1820058228
Classic Club75200 Classic Club Blvd.Palm DesertCA1820069428
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The ORCA Report
Distribution
Dashboard #1 - Distribution Dashboard
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
-Rnds%--ARPR
Golf Shop2,46662%$71.90
Call Center65917%$92.23
Barter38210%$0.00
GC Website2456%$96.64
3P Website1734%$100.78
3P Wholesale531%$73.62
GC Mobile20%$89.00
Grand Total3,980100%$74.88
CURRENT MONTH BARTER OPPY. COST
(Est. Rev * % OCC = Opportunity Cost)
-Rnds-ARPR-Est. Rev% OCCOpportunity Cost
Barter-EZCC3$81.16$24319.6%$48
Barter-EZWS55$99.88$5,49336.9%$2,027
Barter-GN319$90.67$28,92427.6%$7,983
377$91.94$34,661$10,058
BARTER RNDS W/O OPPY. COST5
-Rnds%--ARPR
Golf Shop27,32558%$64.47
Call Center10,94323%$72.18
Barter3,4407%$0.00
3P Website2,6506%$88.05
GC Website2,5425%$85.23
3P Wholesale3331%$91.45
GC Mobile260%$55.87
Grand Total47,259100%$65.32
TRAILING 12 MONTH BARTER OPPY. COST
-Rnds-ARPR-Est. Rev% OCC
Barter-EZCC76$94.20$ 7,15984.5%
Barter-EZWS1,115$87.98$ 98,09776.9%
----------
Barter-GN2,177$82.40$ 179,39499.2%
3,368$ 284,650
BARTER RNDS W/O OPPY. COST72
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Heat Maps
Dashboard #2 - Heat Maps
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
GolfNow Barter Distribution CMGolfNow Course Rounds Distribution CM
PORPOR
MonTueWedThrFriSatSunMonTueWedThrFriSatSun
60.0%0.0%0.0%0.0%0.0%0.0%0.0%60.0%0.0%0.0%1.4%0.0%1.4%0.0%
70.0%0.0%0.0%0.0%0.0%0.0%0.0%72.9%1.4%0.0%0.0%3.6%1.4%2.2%
80.0%0.0%0.0%0.0%0.0%0.0%0.0%82.9%0.0%0.0%2.2%4.3%5.8%2.9%
90.0%0.0%0.0%0.0%0.0%0.0%0.0%91.4%0.0%0.0%0.0%4.3%2.9%0.0%
100.0%0.6%0.0%0.6%0.0%0.0%0.0%100.0%4.3%0.0%6.5%5.0%1.4%0.0%
114.0%4.0%4.6%1.9%6.2%4.6%1.2%110.0%2.2%0.0%0.0%1.4%0.0%0.0%
123.7%4.6%4.9%4.3%6.2%7.1%6.5%120.0%0.0%2.9%0.0%4.3%0.0%0.0%
134.6%4.9%4.9%3.7%4.6%6.5%3.7%132.9%0.0%0.0%0.0%0.0%2.9%0.0%
141.2%0.0%0.0%0.6%0.0%0.0%0.0%148.6%2.9%5.0%2.9%0.0%0.0%0.0%
150.0%0.0%0.0%0.0%0.0%0.0%0.0%150.0%0.0%0.0%1.4%0.0%0.0%0.0%
160.0%0.0%0.0%0.0%0.0%0.0%0.0%160.0%0.0%2.9%0.0%1.4%0.0%0.0%
170.0%0.0%0.0%0.0%0.0%0.0%170.0%0.0%0.0%0.0%0.0%0.0%
180.0%0.0%0.0%180.0%0.0%0.0%
GolfNow Barter Distribution lst12mGolfNow Course Rounds Distribution lst12m
PORPOR
MonTueWedThrFriSatSunMonTueWedThrFriSatSun
50.0%0.0%0.0%0.0%0.0%0.0%50.1%0.0%0.0%0.0%0.0%0.0%
61.1%0.7%1.4%1.1%0.8%0.1%0.4%60.6%0.7%1.1%0.8%2.5%1.5%1.8%
70.0%0.3%0.2%0.3%0.4%0.0%0.1%71.1%1.0%0.5%1.2%1.8%2.5%2.7%
80.0%0.3%0.0%0.0%0.1%0.0%0.0%81.0%1.4%1.3%1.0%1.9%1.9%2.0%
90.1%0.2%0.0%0.0%0.2%0.1%0.0%91.5%1.2%1.1%1.1%2.1%2.3%2.9%
100.1%0.4%0.1%0.2%0.3%0.1%0.0%101.3%1.6%1.8%1.3%2.3%2.6%1.4%
113.0%2.1%2.7%3.3%2.5%3.7%2.1%110.4%0.6%0.7%0.5%1.0%1.5%1.7%
124.4%5.3%6.7%5.3%5.5%6.3%7.0%121.9%1.8%2.0%2.9%3.0%2.4%2.6%
135.0%4.2%2.9%4.1%3.6%3.6%3.5%131.4%1.7%0.8%1.3%1.1%3.0%0.5%
140.7%0.8%0.6%0.3%0.5%0.4%0.1%140.7%0.9%1.2%0.8%1.4%1.9%1.1%
150.1%0.0%0.2%0.0%0.0%0.1%0.0%150.0%0.5%0.2%0.2%0.5%0.3%0.3%
160.0%0.0%0.0%0.0%0.0%0.1%0.0%160.1%0.3%0.2%0.4%0.5%0.3%0.3%
170.0%0.0%0.0%0.0%0.0%0.0%0.0%170.0%0.1%0.0%0.0%0.0%0.3%0.0%
180.0%0.0%0.0%0.0%0.0%180.0%0.0%0.0%0.0%0.0%
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
AdditionalRevenueDash
Dashboard #3 -Additional Revenue Opportunity vs. Competitive Set Leader
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
ZipCode Dash
Report 2 - Monthly Performance Snapshot - My Course vs. Competitive Set
ERROR:#REF!
ORCA # MgtCo:
For the Month of: October 2015 Date Created: November 11, 2015 Monthly Competitive Set Data Includes Subject Property
-Rnds
852621,091
85255969
85254301
85266262
85260246
85331244
85259215
85258173
85251151
85050151
85054117
85253115
8501690
8502880
8508675
8524874
8526873
8524971
8525069
8520766
8501865
8502464
8537762
8508557
8538355
(blank)
DayPart-CM
Report #7 - DayPart Segmentation by Rate Group - Current Month -ALL DAYS
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM44.553.183.833.626.3127.81.25.920.344.817.7253.19.137.824.11.89.119.89.52.9327.6--0.3--
8-10:00AM56.079.570.440.331.3128.8--7.3--29.517.2171.59.422.242.312.619.764.07.31.9384.20.90.4225.0
10-12:00PM48.961.379.822.528.878.1--5.9--49.020.5239.01.226.54.516.111.0146.44.82.5192.06.54.8135.4
12-2:00PM41.346.688.615.136.441.50.13.33.063.123.1273.21.724.27.09.27.9116.55.83.5165.74.91.7288.2
2-4:00pm94.479.5118.735.044.179.4--1.8--51.428.7179.12.710.725.20.31.618.810.713.181.7--0.1--
4-Close------4.722.321.1--0.1--94.456.5167.1--15.8--------0.95.317.0------
Total55.363.786.828.232.088.10.25.23.849.221.4229.94.724.719.08.311.373.57.03.9179.52.41.5160.0
% Change
Open-8:00AM-39.0-12.883.8-22.75.3127.8-4.820.31.1-28.7253.122.010.424.122.020.219.8184.654.5327.6---4.3--
8-10:00AM-3.80.470.47.615.7128.8--5.4---28.3-23.9171.536.5-12.842.327.531.964.066.824.2384.2315.7-73.7225.0
10-12:00PM-5.8-3.979.8-30.810.078.1--14.3---5.5-14.2239.018.0-12.74.51302.017.8146.4-10.05.8192.0-20.778.7135.4
12-2:00PM-12.9-2.388.6-67.232.441.5-23.13.045.0-10.7273.2-60.6-4.67.0-35.3116.5-2.3-17.5165.7158.8288.2
2-4:00pm-17.8-6.3118.7-20.84.879.4--10.6--3.8-9.0179.1127.016.325.2-2.918.8106.5-6.181.7--110.9--
4-Close-------79.9-0.821.1---85.1--43.525.8167.1---18.9---------91.9-55.217.0------
Total-18.0-5.186.8-28.313.788.11.83.84.0-16.6229.913.1-5.319.0225.114.973.536.7-3.6179.558.230.1160.0
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM83.7174.27112.7116.49107.45108.429.0080.4736.093.0193.6999.33.3346.027.2125.6779.27158.50.001.730.0--0.00--
8-10:00AM90.7686.84104.5115.45112.31102.8--87.59--99.0197.68101.46.2548.1013.0114.1390.28126.40.002.750.00.000.00
10-12:00PM75.1976.4898.3107.85101.56106.2--76.37--73.3986.7784.65.0049.9310.092.62105.7987.60.001.540.00.000.00
12-2:00PM51.4369.4974.092.8890.70102.429.0057.3450.647.2366.4471.18.3349.6916.880.1390.6588.40.002.880.00.000.00
2-4:00pm54.9448.55113.282.4965.50125.9--46.08--49.8344.95110.910.2945.7922.569.0063.86108.00.000.520.0--0.00--
4-Close45.1741.84108.033.7338.0288.7--0.00--46.1450.4291.5--30.93--------0.000.00------
Total71.1873.8296.4105.0296.50108.829.0078.4337.067.1877.6586.55.7547.8712.099.0391.78107.90.001.500.00.000.00
% Change
Open-8:00AM6.41.7104.626.316.7108.2-4.69.4-1.4111.01.793.35.5183.21.2--0.0--
8-10:00AM21.89.4111.3-6.58.186.5--9.3--118.88.1202.42.017.51.6115.651.40.0
10-12:00PM7.03.9103.05.68.297.6---7.5--6.6-1.8108.62.1-21.812.769.454.50.0
12-2:00PM12.15.0106.8160.327.4204.3-24.9-30.1-15.482.64.31.113.70.0
2-4:00pm-4.81.893.57.84.0103.7---24.1--3.2-7.6111.76.618.5-11.9--0.0--
4-Close42.132.4107.3-34.1-6.170.2---100.0--53.136.7112.0--17.0---------100.0------
Total10.96.2104.424.712.4110.9-2.311.0-2.7114.12.84.65.099.616.20.0
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Mon
Report #8 - DayPart Segmentation by Rate Group - Current Month - MONDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM46.453.387.145.127.4164.6--8.1--31.917.2185.58.838.323.0--5.5--14.33.0476.7--0.5--
8-10:00AM62.975.483.434.036.094.4--7.5--35.521.3166.77.120.534.6--8.8--17.75.1347.15.70.8712.5
10-12:00PM42.063.066.734.029.5115.3--7.3--47.921.6221.82.125.18.4--10.1--5.31.7311.810.64.8220.8
12-2:00PM39.348.481.227.333.581.5--3.3--58.022.4258.92.322.710.1--13.3----2.1--12.52.8446.4
2-4:00pm105.779.9132.333.343.177.3--1.6--50.529.9168.96.512.850.8------9.712.677.0------
4-Close------5.016.131.1--0.9--95.061.6154.2--8.9----------12.5--------
Total57.263.789.832.532.899.1--6.0--47.522.9207.45.123.821.4--8.1--9.54.5211.15.31.9278.9
% Change
Open-8:00AM-20.4-3.687.1-11.411.5164.6--19.5---12.0-22.4185.5-7.3-8.123.0--251.1--314.30.8476.7--110.7--
8-10:00AM11.0-3.083.4-27.922.494.4---4.4--4.7-19.0166.7-35.7-29.534.6--175.0--181.5264.0347.1260.3-69.7712.5
10-12:00PM-21.7-9.466.7-22.97.1115.3--44.6--17.25.9221.827.7-22.08.4--0.4---57.4-41.3311.8147.1220.8
12-2:00PM1.15.781.2-34.121.481.5---12.4--17.3-23.4258.9-67.0-9.110.1--15.1-----27.9--446.4
2-4:00pm-2.09.4132.3-25.6-3.977.3--146.6---4.93.0168.9209.782.150.8-------28.377.0------
4-Close-------78.3-20.331.1----54.4112.8154.2---43.5-----------64.4--------
Total-4.0-2.089.8-27.612.799.1--11.6--11.4-8.1207.4-16.3-17.221.4--42.5--64.8-8.2211.11416.347.3278.9
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM83.470.2118.8121.0791.83131.8--82.83--90.5393.0597.30.0044.500.0--97.40--0.000.00--0.00--
8-10:00AM77.287.488.3119.26111.43107.0--89.07--103.1793.21110.70.0049.190.0--120.54--0.000.830.00.000.00
10-12:00PM70.372.597.0109.7086.58126.7--76.94--68.8983.3082.70.0050.960.0--104.88--0.001.470.00.000.00
12-2:00PM60.371.484.487.1786.16101.2--50.20--62.9872.8186.50.0047.290.0--104.66----0.00--0.000.00
2-4:00pm51.147.5107.483.2967.05124.2--55.00--43.9740.01109.916.6745.3236.8------0.000.00------
4-Close36.439.392.529.5027.02109.2--0.00--36.7451.2571.7--38.00----------0.00--------
Total66.972.392.5106.3691.07116.8--78.93--67.5376.5188.33.5747.667.5--108.67--0.000.390.00.000.00
% Change
Open-8:00AM7.34.3102.929.69.0118.9---1.9--8.5-3.5112.40.3--55.8---100.0----
8-10:00AM-1.419.082.9-3.120.380.5--17.3--73.43.0168.37.4--25.8---71.7
10-12:00PM8.53.1105.249.62.0146.7---4.0---11.8-4.492.36.3--8.7--88.2
12-2:00PM35.04.3129.472.116.0148.4---34.4--31.40.8130.40.8---1.0-----100.0--
2-4:00pm-22.63.674.74.710.195.1--50.0---23.0-20.296.513.0-------100.0------
4-Close12.563.668.8-46.4-32.178.9----15.040.082.1--32.6-----------100.0--------
Total1.28.593.322.212.9108.2--0.7--7.2-5.2113.14.1--10.9---74.3
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Tue
Report #9 - DayPart Segmentation by Rate Group - Current Month - TUESDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM39.248.081.732.128.6112.2--7.8--43.620.0218.07.738.919.8--1.8--16.72.4695.8--0.6--
8-10:00AM42.981.952.440.630.4133.6--6.2--39.618.1218.810.422.147.1--21.3--9.41.4671.4--0.5--
10-12:00PM54.563.885.415.631.449.7--5.7--54.923.0238.70.824.03.313.98.1171.63.32.0165.011.55.9194.9
12-2:00PM40.647.984.814.341.734.3--4.1--73.624.4301.6--24.5----1.6--3.32.5132.08.81.2733.3
2-4:00pm75.383.090.725.442.260.2--1.5--55.230.4181.61.510.414.41.50.2750.016.415.3107.2------
4-Close------2.823.012.2------94.460.0157.3--14.0--------2.83.093.3------
Total51.064.379.323.333.569.6--5.3--56.523.1244.63.724.015.43.78.842.08.43.6233.34.51.8250.0
% Change
Open-8:00AM-49.5-9.381.7-43.8-17.2112.2--25.9--17.2-21.0218.050.031.619.8---16.5--2500.027.3695.8--48.5--
8-10:00AM-33.31.252.42.64.2133.6---16.9---20.8-29.8218.836.4-28.247.1--401.5--237.597.7671.4---74.2--
10-12:00PM7.0-4.585.4-62.210.349.7--98.9--39.1-10.1238.7-18.73.3-8.8171.6-37.74.7165.0-18.2105.9194.9
12-2:00PM-19.514.184.8-63.354.934.3--13.2--38.7-14.7301.6---4.0-----81.9---25.5-56.2132.057.7733.3
2-4:00pm-30.2-15.790.7-53.618.860.2--91.9--37.413.4181.666.014.4-94.3750.0218.5-43.9107.2------
4-Close-------88.05.612.2------36.411.0157.3---3.6---------63.9-38.093.3------
Total-25.9-2.979.3-48.410.969.6--16.1--24.5-14.6244.65.9-6.515.460.242.0131.1-37.5233.386.032.1250.0
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM83.1572.99113.9129.3697.51132.7--89.16--95.6491.49104.50.0047.080.0--89.00--0.000.00--0.00--
8-10:00AM87.1386.40100.8119.92103.94115.4--93.68--97.0396.15100.90.0049.640.0--96.72--0.000.00--0.00--
10-12:00PM78.8880.0698.5103.61112.8991.8--81.27--78.9886.9690.80.0048.520.0139.00103.94133.70.000.000.000.00
12-2:00PM57.1975.6675.6102.65103.9298.8--58.26--57.7670.7581.6--47.50----67.00--0.000.000.000.00
2-4:00pm56.0945.93122.183.5965.05128.5--51.25--61.0342.30144.30.0045.110.079.0079.00100.00.000.00------
4-Close47.0843.41108.530.0030.4398.6------48.9755.0289.0--24.29--------0.000.00------
Total71.6975.1695.4111.1098.01113.4--83.20--72.2977.7992.90.0047.780.0135.6797.03139.80.000.000.000.00
% Change
Open-8:00AM-6.40-3.0096.539.99.9127.3--5.2---1.4-5.7104.69.4---7.5---100.0----
8-10:00AM29.1016.00111.3-4.26.590.0--17.6--170.413.9237.47.5--1.1---100.0----
10-12:00PM5.9010.1096.27.028.183.5--11.1---9.8-4.994.81.014.7
12-2:00PM22.2021.30100.7329.561.8265.5---23.9---18.2-4.885.9---0.5-----32.2---100.0
2-4:00pm-12.3019.8073.214.812.3102.2---6.8--1.5-9.4112.01.930.8------
4-Close40.7029.70108.5-49.3-17.561.5------71.351.3113.2---2.4--------------
Total5.9013.4093.431.019.9109.3--6.0--11.6-0.9112.64.16.9-100.0
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Wed
Report #10 - DayPart Segmentation by Rate Group - Current Month - WEDNESDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM41.559.170.236.122.0164.1--5.7--42.213.8305.88.446.118.24.810.446.28.41.8466.7--0.2--
8-10:00AM56.767.883.648.837.2131.2--8.1--33.119.7168.012.625.050.4--7.3--5.52.0275.0--0.8--
10-12:00PM38.861.363.331.030.0103.3--5.9--44.818.9237.01.129.23.8--8.5--16.12.9555.26.94.5153.3
12-2:00PM39.741.595.713.537.635.9--3.5--75.322.6333.2--22.0--2.28.127.29.04.6195.7--1.5--
2-4:00pm117.880.8145.840.640.1101.2--2.2--41.529.5140.76.68.676.70.90.8112.510.418.955.0------
4-Close------3.116.119.3------96.959.1164.0--18.3----------6.5--------
Total54.560.989.533.432.4103.1--5.5--49.220.9235.45.927.621.41.37.417.69.04.8187.51.11.573.3
% Change
Open-8:00AM-44.1-2.870.2-6.5-5.6164.1--0.0---12.3-43.9305.8-4.612.518.2157.046.290.834.5466.7--151.0--
8-10:00AM8.7-16.783.618.835.4131.2---2.2---30.019.8168.041.5-13.650.4---53.0--101.2-17.0275.0---19.9--
10-12:00PM-18.8-5.663.312.47.1103.3--12.6---23.0-20.8237.07.53.8---9.6--15.8555.2-51.421.1153.3
12-2:00PM-14.4-6.895.7-73.419.535.9---45.9--112.8-15.0333.2---2.2--4.527.2-2.618.3195.7--21.9--
2-4:00pm-27.9-20.0145.8-20.7-6.1101.2--51.5---8.8-7.6140.7487.74.176.7-62.1112.5361.838.555.0------
4-Close-------89.6-23.819.3------78.538.2164.0---22.4-----------44.1--------
Total-22.5-11.689.5-18.810.7103.1---4.2--3.5-13.4235.434.13.021.4-14.117.693.011.3187.5-49.419.473.3
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM80.7865.71122.9103.3091.20113.3--78.03--91.7192.4599.20.0045.070.099.0074.00133.80.000.00--0.00--
8-10:00AM85.2483.41102.2110.24105.56104.4--88.69--89.0697.4891.415.6347.7432.7--80.35--0.000.00--0.00--
10-12:00PM60.2968.0288.6113.1790.71124.8--67.95--56.1579.7370.40.0047.930.0--90.12--0.000.000.000.00
12-2:00PM49.8364.6777.184.9677.46109.7--59.09--48.6159.1382.2--50.05--79.00111.6070.80.000.00--0.00--
2-4:00pm58.6145.27129.588.2768.79128.3--45.91--51.9042.58121.910.7142.3025.359.0063.5092.90.000.00------
4-Close53.1244.15120.329.0035.5481.6------53.9054.7898.4--32.94----------0.00--------
Total67.0367.6599.1101.9188.76114.8--76.03--63.3874.1185.510.4846.7522.487.5786.44101.30.000.000.000.00
% Change
Open-8:00AM-5.2-10.2105.68.6-1.3110.0---4.9---9.0-7.598.4-1.6-18.3----
8-10:00AM5.48.397.3-12.26.682.4--16.2--43.912.4128.00.7---19.4------
10-12:00PM-4.7-4.099.315.22.8112.1---22.3---9.6-7.097.21.9--2.8---100.0
12-2:00PM18.0-2.1120.5222.020.5267.2---19.2---40.3-32.388.2--10.4--13.2----
2-4:00pm-3.9-5.0101.214.68.6105.5---23.1--9.3-10.7122.41.031.9-100.0------
4-Close62.037.5117.8-45.3-28.176.1------73.355.3111.6--36.8-----------100.0--------
Total3.5-0.2103.727.08.4117.2---3.0---5.1-6.0101.02.4-8.2-100.0
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Thr
Report #11 - DayPart Segmentation by Rate Group - Current Month - THURSDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM42.952.481.931.027.6112.3--5.4--48.318.5261.110.331.632.6--12.5--10.34.0257.5--0.4--
8-10:00AM46.475.361.648.135.6135.1--8.6--26.018.5140.59.628.333.911.56.5176.94.82.1228.6--0.5--
10-12:00PM54.566.182.522.130.971.5--5.5--54.117.8303.90.825.33.25.711.051.84.13.8107.913.15.8225.9
12-2:00PM38.446.382.97.035.020.0--2.6--61.623.1266.73.526.613.211.67.4156.816.34.8339.6--0.4--
2-4:00pm98.983.0119.233.335.992.8--2.8--62.227.8223.7--11.9----0.8--4.420.821.2------
4-Close------4.819.824.2------95.261.5154.8--16.5----------2.2--------
Total55.063.786.326.732.781.7--5.4--53.521.2252.44.325.616.85.57.969.67.05.6125.03.01.7176.5
% Change
Open-8:00AM-46.7-16.981.9-18.59.4112.3--9.6---7.7-30.7261.135.913.332.6---8.8--409.5235.0257.5--8.9--
8-10:00AM-18.70.261.639.915.9135.1--28.5---53.3-24.7140.539.929.833.9-50.7176.953.819.9228.6---62.6--
10-12:00PM-4.12.182.5-2.313.271.5--4.1---3.4-20.7303.9-34.8-10.43.24.951.862.949.2107.9-25.553.0225.9
12-2:00PM-18.6-4.082.9-84.97.720.0---33.2--35.6-13.6266.753.513.213.24.9156.8168.6-8.9339.6---56.6--
2-4:00pm7.6-8.2119.2-22.7-15.092.8--99.3--24.4-21.2223.7--23.1----6.3--126.794.921.2------
4-Close-------77.1-26.824.2------31.027.7154.8--7.6-----------74.3--------
Total-20.5-6.386.3-22.97.281.7--15.7---1.3-21.9252.4-0.511.716.8-17.869.6105.848.1125.0-11.017.5176.5
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM81.5375.78107.6117.30103.17113.7--77.51--93.4794.5598.90.0045.240.0--90.05--0.002.500.0--0.00--
8-10:00AM102.1384.58120.7123.72106.75115.9--84.72--106.48102.67103.70.0047.280.0130.00107.08121.40.003.000.0--0.00--
10-12:00PM69.7673.3195.293.6580.89115.8--76.38--76.8582.0893.60.0049.350.0130.00155.0683.80.000.000.000.00
12-2:00PM40.9370.3358.258.9996.2761.3--46.58--44.3664.1069.28.3349.8616.779.0097.3081.20.002.140.0--0.00--
2-4:00pm55.5943.00129.374.5760.09124.1--31.33--49.3951.5095.9--44.65----119.00--0.000.00------
4-Close39.2538.33102.427.2538.5070.8------39.8542.9592.8--26.00----------0.00--------
Total68.5471.8695.4102.3091.28112.1--74.85--65.4478.2483.61.0947.352.3112.41117.0496.00.000.930.00.000.00
% Change
Open-8:00AM1.2-1.1102.344.019.7120.3---8.3---1.3-1.199.80.8---2.2---35.0----
8-10:00AM52.44.1146.4-3.45.791.4---1.1--157.722.0211.21.73.173.3----
10-12:00PM15.22.5112.4-16.9-9.691.9---21.7--22.8-5.3129.70.188.5-100.0
12-2:00PM-12.510.079.572.532.5130.2---41.1---34.9-14.976.53.021.4----
2-4:00pm-7.6-9.2101.8-2.9-4.0101.1---44.1---8.614.779.7--10.8----183.3---100.0------
4-Close35.218.4114.2-36.30.563.4------43.918.6121.3---6.3------------------
Total11.73.8107.625.710.5113.8---13.4--7.03.4103.52.127.518.1
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Fri
Report #12 - DayPart Segmentation by Rate Group - Current Month - FRIDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM39.249.579.230.226.6113.5--4.9--53.121.9242.55.237.913.7--4.0--11.54.2273.8--0.4--
8-10:00AM52.585.961.148.327.9173.1--8.3--37.416.1232.312.921.460.3--25.5--1.40.7200.0------
10-12:00PM48.960.580.818.223.477.8--5.9--74.523.0323.91.533.84.40.77.29.75.11.5340.0--5.2--
12-2:00PM41.447.287.77.832.024.4--4.4--73.325.1292.05.226.319.810.38.3124.13.43.4100.0--0.5--
2-4:00pm100.988.3114.336.043.882.2--0.7--51.429.0177.21.810.018.0--5.4--10.811.098.2------
4-Close--------25.5--------98.159.2165.7--10.8--------1.94.542.2------
Total55.165.584.126.429.390.1--5.4--60.822.9265.55.225.820.22.012.116.55.63.3169.7--1.3--
% Change
Open-8:00AM-53.3-19.479.2-22.84.1113.5---38.2--8.3-21.1242.5-23.813.413.7--106.5--130.639.9273.8--45.8--
8-10:00AM-12.21.161.1-3.41.4173.1--45.8--11.4-24.7232.3116.5-3.160.3--26.0---87.0-56.8200.0------
10-12:00PM-3.9-9.580.8-28.3-3.677.8---14.1--21.3-12.9323.9-16.8-5.04.497.69.7-55.26.0340.0--188.3--
12-2:00PM-10.8-18.187.7-83.927.324.4---24.5--85.9-4.8292.0-32.8-14.419.8-3.6124.1-28.30.9100.0----
2-4:00pm-9.7-9.1114.314.19.782.2---69.6---18.7-10.0177.2-19.718.0--96.6--105.48.198.2------
4-Close--------60.8--------27.520.4165.7---53.9---------58.3-61.142.2------
Total-22.2-10.684.1-29.28.390.1---5.8--18.7-14.8265.519.7-6.120.240.916.5-21.3-7.5169.7--59.5--
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM80.0680.6699.3118.12124.5494.8--80.57--83.5389.6393.20.0046.540.0--155.71--0.000.00--0.00--
8-10:00AM92.9989.34104.1111.98118.0894.8--82.45--103.5396.49107.31.3247.752.8--92.98--0.006.250.0------
10-12:00PM78.5374.91104.8107.94110.3197.9--75.66--78.5387.3789.90.0050.750.049.50102.5048.30.002.780.0--0.00--
12-2:00PM49.2269.1671.278.8988.7388.9--65.20--45.6665.3069.98.3352.0216.089.0093.4495.20.001.610.0--0.00--
2-4:00pm56.7250.14113.181.9964.31127.5--50.00--52.9148.49109.10.0046.910.0--51.76--0.000.330.0------
4-Close49.9643.62114.5--37.35--------50.9452.5497.0--27.53--------0.000.00------
Total70.8975.2994.2103.82100.25103.6--77.67--68.4876.8989.12.2148.774.585.9695.1790.30.001.120.0--0.00--
% Change
Open-8:00AM3.54.798.928.927.0101.5---9.1---1.2-6.8106.04.5---7.5---100.0----
8-10:00AM18.14.6112.9-10.9-1.790.6--0.7--118.8-5.6231.84.1--20.4--------
10-12:00PM4.1-2.1106.3-13.55.881.8---4.6--10.3-4.9116.00.66.666.7----
12-2:00PM5.60.3105.367.310.0152.1---15.2---24.7-21.896.39.76.3----
2-4:00pm-3.9-5.2101.4-1.8-3.0101.2---27.2--2.4-11.2115.32.7--21.8---88.8------
4-Close43.944.399.7---9.6--------59.646.4109.0--7.1--------------
Total7.73.0104.611.74.9106.5---4.3--12.6-8.7123.34.814.5-14.6--0.0--
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Sat
Report #13 - DayPart Segmentation by Rate Group - Current Month - SATURDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM52.653.997.632.132.399.46.16.495.345.018.0250.011.535.432.5--4.6--5.33.4155.9------
8-10:00AM69.380.486.230.933.791.7--6.9--19.117.1111.72.119.510.839.720.6192.78.22.0410.0--0.3--
10-12:00PM51.160.983.925.229.585.4--6.9--34.320.8164.92.121.49.838.515.7245.2--2.2----3.7--
12-2:00PM41.449.184.316.437.743.50.92.832.150.925.5199.6--23.6--27.66.2445.24.33.2134.4--0.9--
2-4:00pm69.671.697.235.954.565.9--1.4--60.325.8233.71.310.212.7--2.1--2.65.547.3--0.4--
4-Close------7.727.228.3------92.345.7202.0--19.9----------7.3--------
Total56.264.087.827.635.278.41.35.324.539.021.3183.13.422.415.224.311.6209.54.43.0146.7--1.1--
% Change
Open-8:00AM-33.8-17.797.6-14.323.799.418.995.37.4-32.8250.0195.8-5.832.5--155.6---17.260.2155.9------
8-10:00AM-4.2-3.286.2138.628.691.7--18.5---24.6-30.3111.711.3-15.810.8-33.716.9192.734.8410.0---79.3--
10-12:00PM-8.52.983.9-28.516.485.4--8.0---37.9-18.7164.9-12.6-38.19.8434.2196.6245.2--102.1----90.0--
12-2:00PM-25.2-14.384.3-69.261.443.59.632.131.439.2199.6---1.0---77.4445.2-23.6-19.6134.4--180.1--
2-4:00pm-49.2-3.297.2-15.37.965.9---20.7--20.5-20.7233.77.712.7-----66.42.547.3--58.6--
4-Close-------70.6-3.228.3------68.616.4202.0--1.2-----------22.1--------
Total-26.2-6.687.8-20.026.478.411.524.5-7.3-15.1183.154.6-16.815.244.6-1.9209.5-2.216.6146.7--22.2--
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM79.1180.7698.0111.64119.6193.329.0068.6042.389.7196.5093.010.0045.3222.1--92.30--0.004.690.0------
8-10:00AM96.3491.47105.3109.58117.5593.2--84.49--84.7899.1785.50.0048.200.0116.6195.07122.70.004.840.0--0.00--
10-12:00PM82.1486.1995.3108.83117.3092.8--74.42--64.0596.2566.516.6750.5833.084.3599.8984.4--2.88----0.00--
12-2:00PM48.5568.7270.699.7388.96112.129.0059.8148.521.2263.6433.3--51.78--76.7576.9399.80.008.060.0--0.00--
2-4:00pm53.1654.7197.277.3966.24116.8--56.25--42.1240.49104.00.0051.160.0--81.67--0.006.610.0--0.00--
4-Close48.1141.34116.429.5041.7570.7------49.6750.3098.7--35.30----------0.00--------
Total75.8679.1295.9103.62102.44101.229.0075.1538.658.5480.1573.08.7048.4018.098.0194.33103.90.005.120.0--0.00--
% Change
Open-8:00AM14.511.2103.022.120.7101.2-14.333.69.5122.0-3.7--42.0--78.1------
8-10:00AM23.25.2117.1-2.21.996.0--3.0--288.55.5368.2-2.920.0-3.9124.9----
10-12:00PM-1.112.987.61.511.191.4---8.8---2.613.485.90.4-32.5-1.968.8--------
12-2:00PM-9.00.190.9101.114.9175.0-21.3-69.5-16.436.5--1.1---3.8-22.6----
2-4:00pm18.44.2113.66.11.3104.7---9.6--50.4-8.2163.822.0--------
4-Close48.524.4119.4-41.88.753.5------42.330.6109.0--31.0------------------
Total17.17.2109.230.59.4119.3-5.614.50.2114.3-0.73.25.497.942.3--0.0--
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
DayPart-CM-Sun
Report #14 - DayPart Segmentation by Rate Group - Current Month - SUNDAY
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)Percentage of Rounds Sold (%)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM49.256.287.529.519.1154.5--3.3--48.414.6331.510.536.528.88.425.433.13.21.1290.9------
8-10:00AM58.988.066.937.121.7171.0--5.4--22.011.2196.414.420.470.622.739.956.93.81.1345.5--0.2--
10-12:00PM51.854.095.916.428.058.6--3.4--29.317.7165.5--26.5--44.817.0263.53.43.597.16.03.8157.9
12-2:00PM48.244.8107.620.438.253.4--2.1--51.916.7310.80.923.63.87.410.471.25.64.1136.613.94.8289.6
2-4:00pm97.769.3141.036.949.275.0--2.4--41.728.5146.3--11.8--------21.48.2261.0------
4-Close------21.124.386.8------78.952.3150.9--23.4--------------------
Total58.363.392.127.628.098.6--3.6--38.816.8231.05.424.322.217.722.877.66.52.8232.14.01.6250.0
% Change
Open-8:00AM-11.5-16.587.5-39.47.5154.5---52.5--25.7-27.8331.5-11.724.328.84.833.1244.28.1290.9------
8-10:00AM25.722.966.9-15.323.9171.0---12.7---47.6-44.4196.4115.9-7.870.627.456.9-50.3-18.6345.5---82.6--
10-12:00PM9.4-0.195.9-54.334.158.6---19.3---40.3-26.0165.5--1.5---8.2263.5-54.3-11.797.1-20.068.6157.9
12-2:00PM0.914.7107.6-51.658.953.4---34.6--13.2-37.0310.8-80.2-14.43.8-18.471.2-25.7-9.7136.6270.5289.6
2-4:00pm22.827.4141.012.320.275.0---27.0---11.6-10.7146.3---10.5--------7.1-22.0261.0------
4-Close-------4.1-0.586.8------19.912.4150.9--5.5--------------------
Total3.56.692.1-30.630.498.6---27.9---15.5-29.5231.016.5-1.922.211.677.6-20.5-15.9232.1167.144.6250.0
ARPR ($)
TotalPublicCardholderPromoMemberGroupCompBarter
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM99.0471.98137.6117.25116.48100.7--94.49--107.9199.76108.25.0048.7610.3139.0055.70249.60.006.250.0------
8-10:00AM93.6083.02112.7118.49122.8296.5--96.25--111.47100.03111.414.4747.2730.6101.4075.51134.30.0010.000.0--0.00--
10-12:00PM79.6278.86101.0119.58112.47106.3--89.06--79.4188.9289.3--51.29--82.0086.9994.30.004.170.00.000.00
12-2:00PM54.5565.8482.9106.7090.95117.3--52.33--51.1271.1571.825.0047.8152.382.0063.34129.50.006.030.00.000.00
2-4:00pm52.2953.1898.385.9766.78128.7--47.00--49.3449.04100.6--43.98--------0.000.740.0------
4-Close44.5842.12105.842.2448.5886.9------45.2044.32102.0--30.48--------------------
Total76.0573.33103.7108.12101.37106.7--87.08--75.1879.8894.111.6748.0724.392.5972.33128.00.004.530.00.000.00
% Change
Open-8:00AM49.04.8142.213.518.795.6--11.5--156.38.6236.05.62.5------
8-10:00AM31.88.9121.02.218.086.6--16.7--130.97.8214.2-4.62.720.0----
10-12:00PM6.1-1.2107.40.34.296.3--36.0--20.7-2.9124.3--4.3---17.688.9
12-2:00PM36.63.8131.6501.747.2408.8---33.4---27.9-9.679.84.6-35.6575.9
2-4:00pm14.70.4114.213.62.9110.4---26.6--12.2-13.3129.4---4.7--------2.9------
4-Close58.720.9131.3-9.730.869.0------66.96.7156.4--4.7--------------------
Total30.84.9124.726.415.6109.3--10.6--43.2-3.2147.92.0-5.8135.3
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot-Month
Snapshot - Current Month Performance Snapshot - My Course vs. Competitive Set
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)RevPAR ($)
My CourseComp SetIndex (OCCI)My CourseComp SetIndex (PARI)
55.363.786.839.4047.0383.80
Channel Mix (%)ARPR ($)
My CourseComp SetIndex (CHMI)My CourseComp SetIndex (ARRI)
84.790.593.671.1873.8296.50
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot - Industry
SNAPSHOT - Comp Set + Industry Segments
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)REVPaR ($)
Current Month% ChgCurrent Month% Chg
Marriott's Shadow Ridge Golf Course55.3-18.1Marriott's Shadow Ridge Golf Course39.40-9.0
DMA: Palm Springs CA54.10.0DMA: Palm Springs CA35.836.5
Facility Type: Resort53.63.3Facility Type: Resort37.358.1
SubMarket: Central Valley (RM, PD, IW)56.3-3.9SubMarket: Central Valley (RM, PD, IW)42.161.0
Facility Management Type: Mgmt Co54.10.0Facility Management Type: Mgmt Co35.836.5
Competitive Set: Competitors63.7-5.1Competitive Set: Competitors47.030.6
Channel Mix (%)ARPR ($)
Current Month% ChgCurrent Month% Chg
Marriott's Shadow Ridge Golf Course84.7-3.0Marriott's Shadow Ridge Golf Course71.1810.9
DMA: Palm Springs CA85.9-2.9DMA: Palm Springs CA66.236.6
Facility Type: Resort84.6-2.2Facility Type: Resort69.754.7
SubMarket: Central Valley (RM, PD, IW)86.9-3.0SubMarket: Central Valley (RM, PD, IW)74.874.9
Facility Management Type: Mgmt Co85.9-2.9Facility Management Type: Mgmt Co66.236.6
Competitive Set: Competitors90.5-4.2Competitive Set: Competitors73.826.2
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot - DOW
SNAPSHOT - Day of the Week
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)RevPAR ($)Channel Mix (%)ARPR ($)65.56463.264.3
My CourseCompetitive SetIndex (MPI)My CourseCompetitive SetIndex (ARI)My CourseCompetitive SetIndex (RGI)My CourseCompetitive SetIndex (RGI)39.0942.6337.2641.84
Day of WeekTime Period% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg% Chg49.3250.6645.3548.97
MondayCurrent Month57.2-4.063.7-2.089.898.038.27-2.846.066.583.191.382.1-7.888.9-5.192.497.266.891.272.298.692.593.2
TuesdayCurrent Month51.0-25.964.3-2.979.376.336.59-21.548.3410.075.871.481.8-4.791.0-2.589.997.771.695.975.1613.495.393.4
WednesdayCurrent Month54.5-22.560.9-11.689.587.736.51-20.041.23-11.888.690.784.5-2.090.5-3.993.4102.067.033.467.65-0.399.0103.7
ThursdayCurrent Month55.0-20.463.7-6.386.385.037.68-11.145.77-2.882.391.582.9-3.689.7-5.392.4101.868.5411.671.863.995.3107.4
FridayCurrent Month55.1-22.365.5-10.684.186.939.09-16.349.32-8.079.391.084.7-6.590.7-5.393.498.770.897.875.293.094.2104.7
SaturdayCurrent Month56.2-26.264.0-6.787.879.142.63-13.850.660.284.086.087.10.691.2-3.495.5104.175.8617.179.127.296.0109.2
SundayCurrent Month58.33.663.36.792.197.144.3035.546.3911.895.5121.289.01.091.0-4.597.8105.876.0530.873.334.9103.8124.7
Weekday/Weekend
Weekday (Mon-Thr)Current Month54.4-19.263.2-6.086.186.037.26-14.345.35-0.282.285.982.8-4.490.0-4.392.099.968.475.971.796.295.499.7
Weekend (Fri-Sun)Current Month56.4-16.864.3-4.087.786.741.84-2.648.971.085.396.486.8-1.891.0-4.495.4102.774.1817.276.115.197.5111.5
TotalCurrent Month55.3-18.163.7-5.186.886.339.40-9.047.030.683.890.584.7-3.090.5-4.293.6101.371.1810.973.826.296.5104.4
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot - 18Mo
SNAPSHOT - 18 Months Historical
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)201420162016
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr
My Course88.583.783.794.783.567.560.347.039.533.355.514.594.292.491.497.581.655.3
Competitive Set77.369.888.199.688.767.150.134.023.921.937.633.877.269.484.1100.487.863.7
Index (OCCI)114.5119.995.095.194.1100.6120.4138.2165.3152.1147.642.9122.0133.1108.797.192.986.8
Rank4 of 73 of 77 of 76 of 76 of 75 of 71 of 71 of 71 of 72 of 71 of 76 of 74 of 71 of 73 of 76 of 76 of 76 of 7
RevPAR ($)201420162016
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr
My Course72.0854.3760.6777.4569.2943.2923.1119.7614.7813.6820.2911.5275.8357.5966.4693.2575.9739.40
Competitive Set61.2649.6470.5588.7577.5646.6627.5514.728.578.1316.5424.4458.1446.0464.1091.6372.7747.03
Index (PARI)117.6109.786.087.389.392.783.7134.7172.1169.1123.047.1130.5125.2103.7101.9104.483.8
Rank3 of 74 of 77 of 76 of 76 of 76 of 76 of 72 of 71 of 72 of 74 of 76 of 73 of 73 of 75 of 76 of 75 of 77 of 7
Channel Mix (%)201420162016
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr
My Course88.288.288.689.789.787.385.787.582.981.585.482.989.786.586.987.389.284.7
Competitive Set92.193.394.793.894.594.593.290.785.086.387.190.791.691.893.193.193.290.5
Index (CHAI)95.894.593.695.694.992.492.096.597.594.498.091.497.994.293.393.895.793.6
Rank6 of 77 of 77 of 77 of 77 of 77 of 77 of 76 of 75 of 75 of 76 of 76 of 75 of 77 of 77 of 76 of 76 of 76 of 7
ARPR ($)201420162016
NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarApr
My Course81.4065.0072.5081.7583.0264.1538.3442.0537.4141.0736.5579.4480.4962.2972.7195.6193.0571.18
Competitive Set79.2771.1580.0789.1087.4269.5054.9343.3535.9137.1244.0372.3075.3366.3976.2491.2482.8873.82
Index (ARRI)102.691.390.591.895.092.469.897.0104.2110.883.2109.8106.993.895.4104.8112.396.5
Rank4 of 77 of 77 of 76 of 76 of 76 of 77 of 76 of 74 of 71 of 77 of 71 of 72 of 77 of 77 of 72 of 71 of 76 of 7
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
100100100100100100100100100100100100100100100100100100
Year to Date
Running 3 Month
Running 12 Month
Snapshot - Daily
SNAPSHOT - Daily Data for the Month
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
FriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSatSunMonTueWedThuFriSat--
Occupancy (%)April
123456789101112131415161718192021222324252627282930--
My Course85.087.789.990.857.871.084.164.475.261.763.162.454.949.635.633.333.246.346.149.643.341.243.750.231.338.843.644.652.044.3--
Competitive Set95.091.980.088.677.374.379.881.986.663.071.973.065.867.255.348.459.064.558.359.361.655.748.152.232.350.045.747.555.248.5--
Index (MPI)89.595.4112.4102.574.895.6105.478.686.897.987.885.583.473.864.468.856.371.879.183.670.374.090.996.296.977.695.493.994.291.3--
RevPAR ($)April
123456789101112131415161718192021222324252627282930--
My Course67.0580.1673.7267.8340.3351.8265.1549.3162.6550.5145.2348.3237.7637.3024.9521.4122.7327.2033.9432.8529.1826.7130.8832.2915.2624.6224.7520.9330.0222.06--
Competitive Set80.9480.7567.3669.9866.2352.2863.3966.8674.0449.0153.0455.5142.6048.2437.9633.4335.4541.4041.5441.3944.4636.3232.9235.2221.9831.6829.5528.4238.5135.71--
Index (ARI)82.999.3109.396.960.999.0102.873.784.7103.185.387.088.777.465.864.163.965.781.779.565.673.693.991.869.577.683.873.677.961.9--
Channel Mix (%)April
123456789101112131415161718192021222324252627282930--
My Course88.589.491.289.988.090.286.288.792.093.888.684.583.183.976.576.380.074.169.681.078.375.287.085.560.383.581.780.487.083.0--
Competitive Set92.594.591.792.294.989.790.891.292.492.288.387.190.689.789.792.992.388.090.592.590.488.689.987.583.891.789.186.890.783.4--
Index (RGI)95.794.699.597.592.7100.694.997.399.6101.7100.397.091.793.585.382.186.784.276.987.686.684.996.897.772.091.191.792.695.999.5--
ARPR ($)April
123456789101112131415161718192021222324252627282930--
My Course78.9291.4481.9974.6869.7572.9977.5176.6083.2981.8771.6477.3868.8475.2470.1464.2468.4758.7873.6366.2467.4564.8070.6264.3148.7063.4556.7746.9157.7649.83--
Competitive Set85.2287.8884.1879.0085.6570.3979.4381.6985.4677.8173.7576.0464.7971.8268.5769.0860.0464.1671.3169.7872.1465.1568.4267.5168.0663.3664.7259.8169.7473.63--
Index (RGI)92.6104.097.494.681.4103.797.693.897.4105.397.0101.8106.2104.7102.292.9114.291.6103.294.893.699.4103.295.371.5100.287.878.482.967.7--
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Snapshot - DayPart
SNAPSHOT - DayPart Segmentation
Marriott's Shadow Ridge Golf Course 9002 Shadow Ridge Rd Palm Desert, CA 92211
ORCA # MgtCo:
For the month of: April 2016 Date Created: May 10, 2016 Monthly Competitive Set Data Includes Subject Property
Occupancy (%)
TotalMondayTuesdayWednesdayThursdayFridaySaturdaySunday
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM44.553.183.846.453.387.139.248.081.741.559.170.242.952.481.939.249.579.252.653.997.649.256.287.5
8-10:00AM56.079.570.462.975.483.442.981.952.456.767.883.646.475.361.652.585.961.169.380.486.258.988.066.9
10-12:00PM48.961.379.842.063.066.754.563.885.438.861.363.354.566.182.548.960.580.851.160.983.951.854.095.9
12-2:00PM41.346.688.639.348.481.240.647.984.839.741.595.738.446.382.941.447.287.741.449.184.348.244.8107.6
2-4:00pm94.479.5118.7105.779.9132.375.383.090.7117.880.8145.898.983.0119.2100.988.3114.369.671.697.297.769.3141.0
4-Close------------------------------------------------
Total55.363.786.857.263.789.851.064.379.354.560.989.555.063.786.355.165.584.156.264.087.858.363.392.1
% Change
Open-8:00AM-39.0-12.883.8-20.4-3.687.1-49.5-9.381.7-44.1-2.870.2-46.7-16.981.9-53.3-19.479.2-33.8-17.797.6-11.5-16.587.5
8-10:00AM-3.80.470.411.0-3.083.4-33.31.252.48.7-16.783.6-18.70.261.6-12.21.161.1-4.2-3.286.225.722.966.9
10-12:00PM-5.8-3.979.8-21.7-9.466.77.0-4.585.4-18.8-5.663.3-4.12.182.5-3.9-9.580.8-8.52.983.99.4-0.195.9
12-2:00PM-12.9-2.388.61.15.781.2-19.514.184.8-14.4-6.895.7-18.6-4.082.9-10.8-18.187.7-25.2-14.384.30.914.7107.6
2-4:00pm-17.8-6.3118.7-2.09.4132.3-30.2-15.790.7-27.9-20.0145.87.6-8.2119.2-9.7-9.1114.3-49.2-3.297.222.827.4141.0
4-Close------------------------------------------------
Total-18.0-5.186.8-4.0-2.089.8-25.9-2.979.3-22.5-11.689.5-20.5-6.386.3-22.2-10.684.1-26.2-6.687.83.56.692.1
ARPR ($)
TotalMondayTuesdayWednesdayThursdayFridaySaturdaySunday
Current MonthMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndexMy CrseComp SetIndex
Open-8:00AM83.7174.27112.783.4070.22118.883.1572.99113.980.7865.71122.981.5375.78107.680.0680.6699.379.1180.7698.099.0471.98137.6
8-10:00AM90.7686.84104.577.1887.3688.387.1386.40100.885.2483.41102.2102.1384.58120.792.9989.34104.196.3491.47105.393.6083.02112.7
10-12:00PM75.1976.4898.370.3272.5097.078.8880.0698.560.2968.0288.669.7673.3195.278.5374.91104.882.1486.1995.379.6278.86101.0
12-2:00PM51.4369.4974.060.2771.4484.457.1975.6675.649.8364.6777.140.9370.3358.249.2269.1671.248.5568.7270.654.5565.8482.9
2-4:00pm54.9448.55113.251.0647.54107.456.0945.93122.158.6145.27129.555.5943.00129.356.7250.14113.153.1654.7197.252.2953.1898.3
4-Close45.1741.84108.036.3839.3192.547.0843.41108.553.1244.15120.339.2538.33102.449.9643.62114.548.1141.34116.444.5842.12105.8
Total71.1873.8296.466.8972.2992.571.6975.1695.467.0367.6599.168.5471.8695.470.8975.2994.275.8679.1295.976.0573.33103.7
% Change
Open-8:00AM6.41.7104.67.34.3102.9-6.4-3.096.5-5.2-10.2105.61.2-1.1102.33.54.798.914.511.2103.049.04.8142.2
8-10:00AM21.89.4111.3-1.419.082.929.116.0111.35.48.397.352.44.1146.418.14.6112.923.25.2117.131.88.9121.0
10-12:00PM7.03.9103.08.53.1105.25.910.196.2-4.7-4.099.315.22.5112.44.1-2.1106.3-1.112.987.66.1-1.2107.4
12-2:00PM12.15.0106.835.04.3129.422.221.3100.718.0-2.1120.5-12.510.079.55.60.3105.3-9.00.190.936.63.8131.6
2-4:00pm-4.81.893.5-22.63.674.7-12.319.873.2-3.9-5.0101.2-7.6-9.2101.8-3.9-5.2101.418.44.2113.614.70.4114.2
4-Close42.132.4107.312.563.668.840.729.7108.562.037.5117.835.218.4114.243.944.399.748.524.4119.458.720.9131.3
Total10.96.2104.41.28.593.35.913.493.43.5-0.2103.711.73.8107.67.73.0104.617.17.2109.230.84.9124.7
**CONFIDENTIAL** Intended solely for the use by subscriber.The ORCA Report
Help
- Help
Definitions
Key Performance Indicator (KPI) - A term used to describe a well-known and valuable measure of a business's performance
Occupancy - A percentage that reports how many rounds of golf reported divided into the available capacity for the time period. Always expressed as a percentage.
Capacity - The total amount of rounds available for sale at an 18 hole equivilent golf facility for each particular market. The Capacity is calculated by adding 28 players per hour for each partial and full hour within the range of 25 minutes after sunrise and 4.5 hours prior to sunset.
Revenue per Available Round (RevPAR) - Is calculated by dividing total revenue for the time period into the Capacity for the same period.
Channel Mix - Is the ratio of rounds booked from Direct Channels vs. All Rounds. Direct Channels are Golf Shop, Call Center, GC Website, GC Mobile. Indirect Channels are 3rd Party Websites, Wholesalers and other non-golf facility owned entities.
ARPR (Average Revenue Per Round) - Green fee/Cart revenue (as reported) divided by rounds played displayed as the average rate for a round of golf.
Competitive (Comp) Set - A peer group of competitive golf courses selected by golf course management to benchmark the subject propertys performance.
Index (Occupancy, RevPAR, Channel Mix, ARPR) - Property performance divided by competitive set performance multiplied by 100.
ARI Average Rate Index (ADR Index), and RGI Revenue/RevPAR Generation Index (RevPAR Index).
Market Class - Class is an industry categorization which includes management company operated (MCO) and independent golf courses The class for a mco-affiliated golf course is the same as its mco scale. An independent golf course is assigned a class based on its ARPR,
relative to that of the mco golf courses in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.
Market Class Combined (or Collapsed) If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale,
and Midscale and Economy.
Market Scale - Golf courses located in the subject propertys market and classified in the subject propertys ORCA mco scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.
Market Scale (Collapsed) Golf courses located in the subject propertys market and classified in the subject propertys ORCA's mco scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and
Midscale/Economy (includes Upper Midscale, Midscale and Economy).
MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.
Occupancy - Rounds sold divided by Capacity multiplied by 100. Occupancy is always displayed as a percentage of rounds sold.
Percent Change (% Chg) - Amount of growth up, down or flat this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.
Percent Change Rank (Occupancy, RevPAR, Channel Mix, ARPR) - The percent change for the property is compared to the percent change of each golf course in the comp set.
Rank (Occupancy, RevPAR, Channel Mix, ARPR) - Property performance ranked versus golf course in the competitive set (e.g. a 3 of 6 ADR ranking means the subject golf courses absolute ARPR is third highest of the six competitors).
RevPAR (Revenue per Available Round) - Green Fee revenue divided by Capacity
FAQ
How is my golf facility performing versus competition?
The monthly ORCA report provides timely occupancy,revenue per available round, channel mix and average rate per round benchmarking of your golf facility's performance versus your own selected competitors and an ORCA defined industry segment.
Is my golf facility's data included in the competitive numbers?
yes
How are percentage changes computed?
Golf Facility and competitive performance changes are measured against same period prior year.
Why do my percentage change numbers have such a large range?
The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rounds this month vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.
What is an index?
An index is an easy way to compare your golf facility's performance versus competition. An index of 100 or higher means your golf facility's absolute performance is the same or better than competition.
What does the Rank information mean?
Your golf facility's performance is ranked against the other properties in your competitive set. If your golf facility's RevPAR rank is 2 of 6, that means your golf facility's RevPAR was second highest of the six golf facilities in your competitive set.
What if there are blanks in my competitive set numbers?
Your competitive set did not include sufficient data for reporting. A minimum of three (3) golf facilities excluding the subject property must report data in order for ORCA to provide competitive set performance.
What if there are blanks in my competitive set percentage change?
Your competitive set did not include sufficient data for reporting prior year data.
Who can I contact if I have more questions?
Check out the glossary and FAQ at www.orca.golf or e-mail [email protected]
Golf Marketing Advisors
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P O W E R I N N U M B E R S
GolfNow Paid RoundsMake sure you know what days and daypart your marketing partner is filling
GolfNow Paid RoundsMon Tue Wed Thu Fri Sat Sun Grand Total
6 AM 0.0% 0.0% 0.0% 1.4% 0.0% 1.4% 0.0% 2.9%7 AM 2.9% 1.4% 0.0% 0.0% 3.6% 1.4% 2.2% 11.5%8 AM 2.9% 0.0% 0.0% 2.2% 4.3% 5.8% 2.9% 18.0%9 AM 1.4% 0.0% 0.0% 0.0% 4.3% 2.9% 0.0% 8.6%
10 AM 0.0% 4.3% 0.0% 6.5% 5.0% 1.4% 0.0% 17.3%11 AM 0.0% 2.2% 0.0% 0.0% 1.4% 0.0% 0.0% 3.6%12 PM 0.0% 0.0% 2.9% 0.0% 4.3% 0.0% 0.0% 7.2%
1 PM 2.9% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 5.8%2 PM 8.6% 2.9% 5.0% 2.9% 0.0% 0.0% 0.0% 19.4%3 PM 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 1.4%4 PM 0.0% 0.0% 2.9% 0.0% 1.4% 0.0% 0.0% 4.3%
Grand Total 18.7% 10.8% 10.8% 14.4% 24.5% 15.8% 5.0% 100.0%
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P O W E R I N N U M B E R S
GolfNow Paid Rounds
Average Rate for GolfNow.com paid rounds
Average Rate for GolfNow Paid Rounds
Mon Tue Wed Thu Fri Sat Sun Grand Total6 AM $62.50 $62.50 $62.507 AM $24.75 $49.50 $44.80 $89.00 $33.00 $43.698 AM $39.75 $74.67 $47.83 $42.13 $64.50 $50.609 AM $64.50 $49.67 $32.25 $46.33
10 AM $33.00 $45.11 $38.14 $89.00 $43.7111 AM $45.00 $54.50 $48.8012 PM $32.25 $49.50 $42.60
1 PM $32.25 $27.25 $29.752 PM $34.50 $17.25 $29.57 $29.63 $29.943 PM $69.00 $69.004 PM $14.75 $44.50 $24.67
Grand Total $35.77 $33.40 $26.33 $50.58 $46.21 $48.00 $51.00 $41.88
Sheet1
ChannelCall Center
RoundsAve. Rate
Public321$52.30
Promo283$47.45
Member27$1.85
Comp23$0.00
Group5$49.50
Grand Total659$46.31
Sheet2
DistGroupNameWeb-GN
Average Rate for GolfNow Paid Rounds
MonTueWedThuFriSatSunGrand Total
6 AM$62.50$62.50$62.50
7 AM$24.75$49.50$44.80$89.00$33.00$43.69
8 AM$39.75$74.67$47.83$42.13$64.50$50.60
9 AM$64.50$49.67$32.25$46.33
10 AM$33.00$45.11$38.14$89.00$43.71
11 AM$45.00$54.50$48.80
12 PM$32.25$49.50$42.60
1 PM$32.25$27.25$29.75
2 PM$34.50$17.25$29.57$29.63$29.94
3 PM$69.00$69.00
4 PM$14.75$44.50$24.67
Grand Total$35.77$33.40$26.33$50.58$46.21$48.00$51.00$41.88
Shadow_Ridge_ImportSet_1215 (4)
TeeDateTimeDOWPlayersFeeFeeWithAdjustmentDistributionChannelFeeNameRateGroupNameRateCategoryNameDistGroupNameDistCategoryNameCustomerNameCustomerEmailAddressPostalCodeCustomerPhone
4/1/16 7:39Fri1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94024
4/1/16 8:06Fri400EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center55446
4/1/16 8:24Fri4129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center92201
4/1/16 8:33Fri1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277
4/1/16 8:33Fri1149149EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277
4/1/16 8:33Fri1149149EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277
4/1/16 9:00Fri200EZLinks -Res CenterMGA Student - 2 Day SchoolResortPublicCall Center-EZCall Center94526
4/1/16 9:00Fri2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center94526
4/1/16 9:09Fri2129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center48854
4/1/16 9:27Fri4129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center95813
4/1/16 9:36Fri2148148EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center98419
4/1/16 10:30Fri2135135EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center92310
4/1/16 11:06Fri22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center91324
4/1/16 11:15Fri22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center92647
4/1/16 12:00Fri12584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center92124
4/1/16 15:36Fri100EZLinks -Res CenterKids4Free (ZERO)PromoPromoCall Center-EZCall Center92201
4/1/16 15:36Fri17979EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center92201
4/2/16 6:45Sat1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94502
4/2/16 6:54Sat2059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277
4/2/16 7:03Sat1129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center68022
4/2/16 7:03Sat200EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022
4/2/16 7:12Sat2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center53213
4/2/16 7:30Sat22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center94086
4/2/16 7:39Sat1139139EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277
4/2/16 7:39Sat1139139EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277
4/2/16 7:39Sat1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277
4/2/16 7:39Sat1139139EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90277
4/2/16 10:21Sat2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center1776
4/2/16 10:21Sat1139139EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center6001
4/2/16 10:39Sat2152152EZLinks -Res CenterSRV Guest- PrimeResortPublicCall Center-EZCall Center92024
4/2/16 11:15Sat179.579.5EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center55424
4/2/16 11:15Sat3129129EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center55424
4/2/16 12:36Sat2129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center91773
4/2/16 15:00Sat22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center92603
4/2/16 15:18Sat200EZLinks -Res CenterKids4Free (ZERO)PromoPromoCall Center-EZCall Center90720
4/2/16 15:18Sat28989EZLinks -Res CenterSRV Owners- TwilightResortPublicCall Center-EZCall Center90720
4/3/16 6:18Sun1129129EZLinks -Res CenterMVCI Owner- PrimeResortPublicCall Center-EZCall Center68022
4/3/16 6:18Sun200EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022
4/3/16 6:27Sun1152152EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center90278
4/3/16 6:36Sun1144144EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center92130
4/3/16 7:48Sun2125125EZLinks -Res CenterExplorer Golf Peak 2015PromoPromoCall Center-EZCall Center95687
4/3/16 8:06Sun3129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center94010
4/3/16 8:06Sun12525EZLinks -Res CenterSR MemberMemberMemberCall Center-EZCall Center92260
4/3/16 8:24Sun2059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center90277
4/3/16 9:00Sun2152152EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center98105
4/3/16 9:36Sun2149149EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center46845
4/3/16 10:12Sun4129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center92262
4/3/16 10:21Sun3147147EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92210
4/3/16 10:21Sun1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center91387
4/3/16 10:30Sun2147147EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92210
4/3/16 11:33Sun12584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center22039
4/3/16 11:33Sun1112112EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center22039
4/3/16 14:42Sun22584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center60502
4/4/16 6:18Mon400EZLinks -Res CenterWeekly MembershipMemberMemberCall Center-EZCall Center68022
4/4/16 6:27Mon2129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center91355
4/4/16 6:54Mon3129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center99208
4/4/16 7:03Mon1159159EZLinks -Res CenterPublic 18/ OutsidePublicPublicCall Center-EZCall Center92673
4/4/16 7:03Mon179.579.5EZLinks -Res CenterWeb SpecialsPromoPromoCall Center-EZCall Center92673
4/4/16 7:39Mon2129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center90272
4/4/16 7:48Mon12584.99EZLinks -Res CenterSR Marketing CertificatePromoPromoCall Center-EZCall Center10576
4/4/16 7:48Mon1059.99EZLinks -Res CenterShadow Ridge PackageResortPublicCall Center-EZCall Center91387
4/4/16 8:15Mon400EZLinks -Res CenterCOMP tcCompCompCall Center-EZCall Center92223
4/4/16 8:33Mon3129129EZLinks -Res CenterSRV Owners- PrimeResortPublicCall Center-EZCall Center92024
4/4/16 8:33Mon1129129EZLinks -Res CenterDSV Owners- PrimeResortPublicCall Center-EZCall Center55436
4/4/16 8:42Mon2129129EZLinks -Res CenterMVCI Owner- PrimeRes