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How opening doors pushed Ocean Terminal to No1 among the ... opening … · Hunter Wellies 509...
Transcript of How opening doors pushed Ocean Terminal to No1 among the ... opening … · Hunter Wellies 509...
How opening doors pushed Ocean Terminal to No1 among the twitterista
Marketing Society Star AwardsDigital
Supporting DocumentOcean Terminal Shopping Centre, Edinburgh
The Creative
The creative reflected our Christmas Campaign therefore keeping our message cohesive and concise.
Creative: Digital Platforms
Promotion of the Daily Giveaway primarily took place on Twitter itself but other platforms were included with artwork placed on Facebook, oceanterminal.com and an email sent to database.
The Products (a small selection)
Hunter Wellies509 Retweets19 Favourites
Dior Make Up803 Retweets32Favourites
Ortak Set373 Retweets17 Favourites
Clinton Cards Cuddly Toy291 Retweets18 Favourites
Turkey357 Retweets12 Favourites
Baxters Hamper799 Retweets22 Favourites
The Tweets (a small example)
Interaction was constant, not just
office hours! It was crucial to keep the flow and maintain the momentum of the daily giveaway plus responding to contact made by
winners and followers.
Tweet sent to Union Square Shopping Centre by a follower
You should do competitions like
@Ocean_Terminal do! Such a good idea