How Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the...
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100,000,000,000 THE INVESTMENT
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Paul Manwaring shows EU member states how Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the European App Economy in Vilnius, Lithuania Oct. 2 for the EU Presidency Conference Informal Meeting on Culture: Ready For Tomorrow? Culture as an Agent for Social and Economic Transformation. In his presentation Paul looks at the massive investment in European Cultural Heritage Digitization and shows how this investment can be optimized by creating Public Private Partnerships to create Apps that engage and inspire the public.
Transcript of How Open Culture Data and Digital Cultural Heritage Content can contribute significantly to the...
100,000,000,000
THE INVESTMENT
What we get...
Oh... and over 17 billion archived items
Where it goes...
• Servers- hold the data and content
• Aggregators- linked open data
• Portals- API’s and data sets
• Websites- display data and content
• Search engines- cashing
• Disseminates all over the www
HELLO WORLD!
Lets talk about (open) APPS
• VISTORY- 2700 digitized historical short films from NL Image and Sound, Open Image Project
• MUSE- The Personal Mobile Museum on an iPad the Rijksmuseum API and 157,000 images and a node DB
• EUROPEANA OPEN CULTURE APP- A new open source platform for all digitized collections- iPad, Android and iPhone and Android Phones coming soon
Measuring Success (or failure) KPIs
• Goal Specific
• Positioning and Ranking
• Downloads versus active users
• Feedback mechanisms
• Constant improvement- the never ending story- go back to goal and do it all over again!
Tracking user behavior example
• Flurry report on Europeana Open Culture
Making apps is a tough business!
• Making custom apps is not really sustainable
• Selling apps on the Apple App Store is difficult
• Small markets and little demand
• and much, much more- talk to me later
What is the answer?
CHANGE!
The value of open data and open source
The resilience of decentralization
What we have
• Market fragmentation
• Regulatory conditions
• Lack of resources
Eurapp’s study of the App economy has recently identified three main bottlenecks
Next Eurapp Workshop Nov. 13 in Berlin register and learn how to make an app in an hour with Push2Press. Visit
www.eruapp.eu
What we need(lets talk)(lets talk)
• Public Private Partnerships that create apps that ENGAGE and INSPIRE people (deliver value)
• Create realistic and sustainable business models
• Commit to active and effective promotion
• Publish often - publish fast
• Collaborate on creating open source platforms that enable the above
• Share best practices- Apps4EU good example
• Learn to take risks (have a little faith)
What we want(long term)(long term)
• Authentic dialogue creates new resources
• An engaged public wants to contribute
• The Energetic Society
• Social curation
• Social validation
• Crowd sourcing
If we change this is what we will get
• The new value chain
The (possible) future• AI- Algorithms, Computer Vision, Machine learning
• OIT/M2M- Sensors, beacons drones and nanotech
• Node Databases: The social graph, Culture Connect, data enrichment and relevancy
• AR and VR: Google Glass and the virtual Museum movement
• Gamification and Flipping the Classroom
• And more like- Quantified Self
Digital Cultural Heritage Content can...
Ignite the App economy
Thanks
You can follow me @GlimwormIT
Paul Manwaring
visit www.glimworm.com
or even like
www.facebook.com/GlimwormIT
Some valuable resources
EPSIOpen GLAMEurpeana ProOpen ImagesCreative CommonsGithubAppsterdam
Muse Open SourcePush2PressEurapp Digital AgendaEuropeana Open CultureBitbucketVirtual Museum
