How online auctions work slideshare
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Transcript of How online auctions work slideshare
Fundraisers Are..
• Passionate and dedicated to their cause
• Dependent on their supporters
• Looking to broaden their base
of support
• Resource-constrained
BiddingForGood can help with all of these…
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Who Is BiddingForGood?
The undisputed leader in fundraising auctions and events
for organizations of every size and shape.
• Founded in 2003
• Over 22,000 auctions/events run
• Raised over $260 million and counting…
• 460,000+ community of cause-minded shoppers
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Online Fundraising Outlook
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• Survey fielded in June
2014 to fundraisers
across the country
• 500 respondents
Where Do Auctions Events Fit In The
Fundraising Landscape?
• Peer to peer fundraising
• Direct appeals
• Capital campaigns
• Friend-raising/cultivation events
• Auctions
• The internet and social media have
changed the rules for all of these tactics
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Auctions Tap A Different Pool Of $$
• Supporters have a budget that they tap
to give charitable donations
• Auctions tap household
discretionary spending:
- Sports tickets
- Theater tickets
- Restaurant certificates
- Travel: all come out of
a household budget…
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Planning And Running
Fundraising Events Is Not Easy
You have to..
• Build a plan
• Promote and sell tickets
• Organize your auction and other
fundraising tactics
• Provide seamless registration and
checkout
• Delight your guests
• Meet your fundraising goal
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The Anytime, Anywhere Fundraiser
A fundraising auction that allows bidders
to bid on any device from anywhere.
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• Online
• At school events
• At galas
• At golf tournaments
• In stadiums
It’s Easier than You Think
to Build Your Event Website
Our template-based system
enables you to have an event
homepage up in under an hour.
• Branding look & feel
• Social media sharing
• Sponsor logos & links
• Featured items & more
• Sell Tickets
• Accept Cash Donations
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Why do Businesses Donate?
• To be good corporate citizens
• To get marketing benefits
• To reach a desirable demographic
• To attract customers around new
offerings, openings
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Best Categories For Online Auctions
• Dining
• Travel
• Entertainment/Celebrities
• Unique Experiences
• Fund-a-Need
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Unique Experiences Are Top Sellers
• What can your organization offer that no
one else can?
• Unique items help bring the community
together
• Unique items are more interesting
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Online Means More Bidders
Invite your ENTIRE community to your auction
• Think outside of the attendees at your event, or your usual donor pool
• Take advantage of email lists, mailing lists, and social networks to drive
traffic to your auction and attract more bidders
Invite our cause-minded shoppers
• Over 460,000 affluent, cause-minded shoppers frequent our site
(24% have a net worth of over $1 million)
• These bidders account for an average of 33% of the bidding activity in all
of our auctions
• Attracting new bidders to your auction helps build your donor list
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Get the Word out…
We Help Amplify Your Auction
More visibility
for your auction…
Over 5 million unique visits to
BiddingForGood per year. We feature
great items on our homepage, in weekly
consumer emails, and on our social
media sites.
…and for your cause
Auctions that open up to the B4G
community of bidders get more bids!
20% to 30% on average.
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Social Media Amplification
• Social sharing to 7500+
fans and followers on
Social media sites.
(Facebook,Twitter,
LinkedIn)
Smartphones are Replacing Bid Sheets
Streamlined registration, bidding, and checkout
When you power your silent auction with mobile
bidding, our platform collects and stores all bids
and bidder information, alleviating several silent
auction woes.
What takes the place of clipboards?
Any smartphone or tablet, cellphones, laptops
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A Better Bidder Experience
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Before the event
• Register to bid
• View catalog online
After the event
• Payments processed
• Go home happy!
During the event
• Receive outbid alerts
• Bid competitively without
interrupting the party
• Bid Extension
What You Do When It’s Over…
• Reports, reports, reports
• Who donated, who bid, who won items, how much did
you yield on your auction catalog, how many tickets were
sold, cash donations collected..
• It’s all there for the next auction
and the next committee
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How We Help You Raise More Money
• Include more bidders from your community and the 460,000+ cause-
minded shoppers in our Bidder Community
• Get more items with tools to request more item donations and manage
volunteers.
• Use mobile bidding at your event for a better bidder experience and
more participation
• Sell sponsorships
• Collect cash donations online
• Sell tickets online
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“I found that the cost to run a BiddingForGood
auction is greatly outweighed by the benefits they
provide. My auction will generate more revenue
than it ever has before....
I highly recommend this program for anyone
currently running an online auction or those
considering it for the first time.”
-Junior Achievement of Akron Area
What Is the Typical Process?
Sign up
• Auction Expert consultation
• Determine fundraising goal
• Build plan & set milestones
• Identify team & responsibilities
Building phase
• Get trained
• Build homepage & item pages
• Manage volunteers and timeline with the Auction Management Platform
Promotion phase
• Continue soliciting donations & sponsorships
• Promote & publicize your auction
• Confirm auction settings with your Auction Expert
Auction week
• Major promotional push
• Bidding begins
• Closeout & collect!
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This process is based on our best practices, built from the experience of
having run over 22,000 auctions. Timelines will vary by customer.
Happy Fundraising!
To learn more, visit www.biddingforgood.com/online-auction-
services
Or call and talk to someone on our team- 866-621-0330
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