How Often Do You Currently Drink Alcohol

8/6/2019 How Often Do You Currently Drink Alcohol

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GURU NANAK COLLEGE OF

ARTS,SCIENCE & COMMERCE. NIKHIL SAVANT 19

BHIMA THANAGANI 25

VIVEK JOHN 33

RYAN FERNANDES 36

VIJAYA BALAJI 44

UPKAR SING 50


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Drinking practices vary substantially among different countries and different masses. But both

alcoholic beverages are very popular among all ages of people. The alcoholic drinks market is

broadly classified into five classes, starting from beers, wines, hard liquors, liqueurs and others.

The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive

impact of demographic trends and expected changes like rising income levels, changing ageprofile, changing lifestyles and reduction in beverages prices. Beer and wine are perhaps the

oldest and most popular of all alcoholic beverages in the world.

Indias country liquor industry is known for chaotic business, and estimated at Rs 220 billion,

with annual volume sales of over 200 million cases. Of course, the India-made foreign liquor

(IMFL) sales are pegged at around 150 million cases, and growing at 8 to 10 per cent annually.

IMFL and country made liquor account for the bulk of alcoholic consumption. The Indian beer

Industry has been witnessing a steady growth rate of 7-9 per cent per year for the last ten years.

Per capita beer consumption is still low at 0.7 litre per year. Though the current growth is

pitched at 13 per cent, the total beer market is expected to more than double to 23.3 million

hectoliters by 2012. Apart from Kingfisher and Fosters Beer, the other brands in the Indian

market are Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards 5000,Premium

Lager, Kingfisher Strong, Hi-Five etc. to name a few. India has emerged as one of the fastest

growing markets for wine consumption on the global map. The Indian wines are growing

annually at the rate of 25 per cent. With a population base of over 1.1 Billion, the consumption

of wine is extremely low, indicating vast potential for future growth. Champagne Indage has

been the pioneer in making French style wine in India.


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Grover Vineyards and Sula Vineyards too have made smart strides in a shorttime span. Recently, companies in the Indian Made Foreign Liquor (IMFL)space like Diageo, United Breweries and Seagrams too have ventured intomaking wine. Other majors players in this field are United SpiritsLtd, Mohan Breweries & Distilleries Ltd, Jagatjit Industries Ltd, Empee

Distilleries Ltd. Radico Khaitan Ltd. ,Indus Wine .etc. to name a few.

The total liquor industry is worth Rs 20 billion. IMFL accounts for only athird of the total liquor consumption in India. Most IMFLs are cheap andpriced very low. Whisky accounts for 60 per cent of the liquor sales, whilerum, brandy and vodka account for 17 per cent, 18 per cent and 6 per cent

respectively.

India presents a huge growth potential for alcoholic beverages sales. Thegovernment is planning to do away with the licence requirement formanufacturing potable alcohol. Scrapping the licencing requirement wouldboost manufacture of beer, wine, whisky, rum, brandy and other alcoholicbeverages. Increasing GDP, favourable growth in the demographics with a

growing urban middle class, growth of modern retail formats, hopefulrationalization of the taxation rules and ban on local country liquor andrising health consciousness, age preferences will act in favour of the growthof alcoholic beverages in India in the near future.


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India

In some states ofIndia alcoholic drinks are banned (as inthe states ofGujarat and Mizoram). Prohibition has becomecontroversial in Gujarat following a July 2009 episode inwhich widespread poisoning resulted from alcohol that hadbeen sold illegally.

The state ofAndhra Pradesh had imposed prohibitionunder the Chief Ministership ofN. T. Rama Rao

, but this wassubsequently lifted.

Certain national holidays such as Independence Day andGandhi Jayanti(birthdate ofMahatma Gandhi) are meant tobe dry nationally. Dry days are also observed on votingdays. All of the Indian states observe dry days on majorreligious festivals/occasions depending on the popularity ofthe festival in that region


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Effects of alcohol on health Short-term effects of alcohol consumption include intoxication and

dehydration. Long-term effects of alcohol include changes in themetabolism of the liver and brain and alcoholism (addiction to alcohol).

Alcohol intoxication affects the brain, causing slurredspeech, clumsiness, and delayed reflexes. Alcohol stimulates insulinproduction, which speeds up glucose metabolism and can result in lowblood sugar

, causing irritability and (for diabetics) possible death.Severe alcohol poisoning can be fatal.

A blood alcohol content of .45% in test animals results in a medianlethal dose of LD . This means that .45% is the concentration of bloodalcohol that is fatal in 50% of the test subjects. That is about six timesthe level of ordinary intoxication (0.08%), but vomiting or

unconsciousness may occur much sooner in people who have a lowtolerance for alcohol. The high tolerance of chronic heavy drinkers mayallow some of them to remain conscious at levels above.40%, although serious health dangers are incurred at this level.


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Alcohol also limits the production ofvasopressin (ADH) from thehypothalamus and the secretion of this hormone from theposterior pituitary gland. This is what causes severe dehydration

when large amounts of alcohol are drunk. It also causes a highconcentration of water in the urine and vomit and the intensethirst that goes along with a hangover.

Alcoholism can lead to malnutrition because it can alter digestionand the metabolism of most nutrients. Severe thiamine deficiencyis common in alcoholism due to deficiency offolate

, riboflavin, vitamin B6, and selenium ; this can lead toKorsakoff's syndrome. Alcoholism is also associated with a type ofdementia called Wernicke-Korsakoff syndrome

, which is caused bya deficiency in thiamine (vitamin B1).

Muscle cramps, nausea, loss of appetite, nerve disorders, and

depression are common symptoms of alcoholism. Osteoporosisand bone fractures may occur due to deficiency of vitamin


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Data Collection sources

Gathering the data from primary as well assecondary sources has

PRIMARY SOURCES

Primary data collection process was carried outby personally interviewing the targetedconsumers.

SECONDARY SOURCES

The collection of secondary data on liquor is avery tedious. However, secondary data arecollected through articles,internet etc


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DATA COLLECTION METHOD

Data collection has been done through a veryuseful & popular survey method. The survey wasconducted through personal interviews to recordthe consumers perception, attitude towardsLiquor. To understand each individualresponse, the personal interview method is

better than other methods like telephonicinterviews, mailing questionnaire etc. Becausethis method gives enough flexibility to ask anyother question which is relevant for research


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DATA COLLECTION INSTRUMENT :

The survey method was used for theresearch; the personal interviews were

conducted with the help of a structured

questionnaire.


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SAMPLING PLAN

Place: Mumbai

Target Respondents: Consumers Sampling Procedure: Convenient sampling

Sample Size: 50 Consumers


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How often do you currently

drink alcohol?

Once a month

53.75%A few times a

month

20.25%

.Once a

week

16.00%

More than

once a week

10.00%

Once a month

A few times a month

.Once a week

More than once a week


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At whatage did you firsttry

alcohol?


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Under what circumstances did

you firsttry alcohol?

At home

17.78%

At a friends48.89%

In a pub

11.11%

In a club

4.44%

Other

17.78%At home

At a friends

In a pub

In a club

Other


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.Where did most of your early

drinking experiences takeplace?

At home

26.19%

At a friends

52.38%

In a pub

11.90%

In a club

9.52%

Column1

At home

At a friends

In a pub

In a club


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How would you describe these

experiencesVery positive

9.09%

Positive

29.55%

Neutral47.73%

Negative

9.09%

Very negative

4.55%

Very positive

Positive

Neutral

Negative

Very negative


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How often did your father drink

while you were growing up?

Never

45.45%

Once a

month

22.73%

A few times

a month

18.18%

Once a week

4.55%

More than once

a week

9.09%

Sales

Never

Once a month

A few times a month

Once a week

More than once a week


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Express displeasure to someone

who has had too much to drinkat your party

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Very

unlikely

Unlikely Neutral Likely Very likely

16.67%

21.43%

35.71%

16.67%

9.52%


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Set limits on how many drinks

youre goingto have on a nightout

Very unlikely

11.90% Unlikely

9.52%

Neutral

45.24%

Likely

21.43%

Very likely

11.90%

Sales

Very unlikely

Unlikely

Neutral

Likely

Very likely


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Celebrate by drinking when

things go well for you

Very unlikely

20.93%

Unlikely

11.63%

Likely

58.14%

Very likely

9.30%

Very unlikely

Unlikely

Likely

Very likely


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Whatis your sex?

male

72.34%

female

27.66%

male

female


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How Often Do You Currently Drink Alcohol

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