How Not To Win A Government Contract
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Transcript of How Not To Win A Government Contract
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How Not To Win A Government Contract
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Imagine that we inhabit an opposite universe.
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One where left is right, up is down, in is out, and good is bad.
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Now suppose we wanted to
win a government contract in this strange
world.
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To win a government contract there, we would have to lose.
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How would you go about it?
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Try these suggestions.
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Perform no advance marketing or positioning whatsoever.
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Demonstrate that you have absolutely no understanding of the mission.
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In so many words, tell the Government that its requirements are all wrong.
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Bid a program manager that is unknown to the
customer.
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Use every inch of
white space on a page.
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Submit your proposal late,
the government won’t care.
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Why is it we so often seem hell-bent on doing what we know we should not do in this universe?
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Do any of these strategies resonate with you?
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Fortunately, we live in a universe where we don’t
have to lose to win.
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The government contracting
world is your oyster.
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Go get ‘em!
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Special thanks to these photographers!
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