How NOT to waste money on advertising
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Presentation for the Florida SBDC. Presented 1/22/14. Emphasizes the steps to take in order to make traditional advertising effective. Why do some small businesses flourish with their marketing efforts and others flop?
Transcript of How NOT to waste money on advertising
2 KEY INGREDIENTS
1. PLANNING
1. RELEVANT
MESSAGE
Networking
Online Presence
Branding/Identity
Marketing Plan
Traditional
Advertising
MARKETING PLAN
• WHAT ARE YOUR BUSINESS GOALS?
• WHO IS YOUR COMPETITION?
• WHO IS YOUR TARGET MARKET?
• AGE, INCOME, LOCATION
• DETERMINE MARKETING BUDGET!
BRANDING
#1: LOGO
• BUSINESS CARDS
• LITERATURE
• SIGNAGE
LOGO DESIGN
What not to do with your logo!
“Mega Flicks”
Satellite Company
4 LOGO DESIGN TIPS
1. KNOW YOUR AUDIENCE.
2. RELEVANT
3. BILLBOARD TEST
4. AVOID TRENDS.
STAY TIMELESS.
SIGN TIPS
SBA says:
Signs are the most effective, yet least expensive,
form of advertising for the small business.
1.Know the sign codes
2.Determine your budget
3.Contact a good sign company
If you don’t have a store front, or if you want to add more
visibility. Consider a vehicle wrap.
Another option for mobile visibility.
ONLINE PRESENCE
• A WEBSITE?
• SOCIAL MEDIA?
• EMAIL MARKETING?
Do you have the following:
……………Is it effective?
NETWORKING
• NETWORKING ORGANIZATIONS, TRADE ORGANIZATIONS,
COMMUNITY ORGANIZATIONS, CHAMBERS OF COMMERCE
TRADITIONAL MARKETING
• OUTDOOR ADVERTISING
• RADIO
• TELEVISION
• ONLINE
• DIRECT MAIL
• PRINT (NEWSPAPERS, MAGAZINES, ETC)
Q: What’s the best Traditional Marketing program?
A:It depends. See marketing plan.
FREE MARKETING IDEAS.
SOCIAL MEDIA
Generate or Clean up
Customer Lists
MARKET YOUR INVOICES
20% OFF
COUPON!
Places. Analytics.
