How negative reviews can improve purchase intent - if brands know how to respond
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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond
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Transcript of How negative reviews can improve purchase intent - if brands know how to respond
How Negative Reviews Can
Improve Purchase Intent – If
Brands Know How to Respond
It’s time for businesses to
become more “human”…
Today’s speakers
Ray Mazur, Chief Information Officer Homax provides thousands of home improvement products including Goo Gone®, Magic®, Homax Products®, and Stone Care International®.
Dorothy Schiller, Director of MarketingSleep Revolution sleep solution company, offering mattresses, toppers, pillows and bed frames to North America consumers.
The Conversation Index VOLUME 6
82% of reviews are positive, but…
Brand responses improve perception
Conversational, human responses work best
Reviews uncover specific wins
35% increase in total sales (online + offline)
50% decrease in customer service calls
Insights from consumer questions
increases revenue
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• This slide will be where Amy asks Ray and Dorothy for one “closing thought” or AHA! Moment to share with attendees.
• Graphic/image could use logos from Sleep Revolution and Homax, or an image from The Conversation Index
• We won’t want text on this page, except for the headline, so Ray and Dorothy can speak extemporaneously if they wish.
The impact of consumer feedback for brands
The Conversation Index VOLUME 6
Ray Mazur, Homax – @rxm6hy or LinkedIn Dorothy Schiller, Sleep Revolution – [email protected] Amy Hayes, Bazaarvoice – @amymhayes1
