How Municipalities Use Social Media
37
Tips & Tactics for Using Social Media April 18, 2013 Presenter – Mike Fruchter Director of Digital Strategy Pierson Grant Public Relations
-
Upload
michael-fruchter -
Category
Government & Nonprofit
-
view
159 -
download
1
Transcript of How Municipalities Use Social Media
Tips & Tactics for Using Social MediaApril 18, 2013
Presenter – Mike FruchterDirector of Digital Strategy
Pierson Grant Public Relations
Our agenda:1.Social media by the numbers
2. Examples for discussion: City of West Palm BeachPalm Beach County
Most Popular Social Media Platforms
FacebookTwitterLinkedIn PinterestYouTubeInstagram
•Social media have evolved and come a long way over the past five years.
•The way people find and consume information has changed.
•We are a hyper-connected society.
As of December 2012:
•77% of 30-49 year old internet users use social networking sites – It’s not just the twenty something crowd anymore!
•66% percent of online adults of all ages are connected to one or more social media platforms
• Facebook has 1 billion+ users.
• Twitter has 500 million+ users.
• LinkedIn has 200+ million users.
• 72 hours of video are uploaded to YouTube every minute.
Let’s examine how the City of West Palm Beach uses social media.
A Broader Perspective:
Let’s examine how Palm Beach County uses social media.
Every County department or agency has its own Facebook or Twitter account.Content is consistently posted.Each social media platform is a way to connect with constituents with specific interests.
Workforce Alliance
•Offers professional services to all employers and job seekers in the county
•Frequently posts employment opportunities
Palm Beach County Damage Assessment and Resources Tool (PBC DART)
iPhone app provides residents with information and tools used to prepare for a disaster and with the ability to report damage to their home or business in the immediate aftermath of a disaster.
Points to Remember
Social media are here to stay. These platforms are vital two-way communication tools.Every municipality should listen, learn and engage.
