How much are these players worth?

The Sports Market

A total of $565 Million

Google images

Total Net Worth $270 millionAnnual salary $70 million per yearEndorsements $53 million

Lebron James

Google images

Net Worth $45 millionAnnual salary $8.7 million per yearEndorsements $4 million per year

Sidney Crosby

Google images

Net worth $250 millionAnnual salary $52 millionEndorsements $28 million

Cristiano Ronaldo

Google images

All the marketing activities designed to satisfy the needs and wants of sports consumers

Might focus on the sport, as well as all other activities that revolve around a sporting event such as: event planning, promotion, financing and sponsorship

Two components:Marketing of sportsMarketing through sports

What is Sports Marketing?

Questions?

1. Think of an example of marketing of sports.2. Think of an example of marketing through sports.

Google images

Marketing of sports:• Super Bowl• Indi 500• Olympics

• Marketing through sports:• Gatorade, Nike, Goodyear

promoting their product by using a connection to sports or sports personalities

With $213 billion in revenue, the sports business industry is one of the largest and fastest growing industries

Sports Industry ranks in the top 15 of all industries

Major League Industry

In 1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999.

William “Bill” Veeck was inducted into the Baseball Hall of Fame for his innovations in sports marketing.

Linking athletes to corporations was the brainchild of agent Mark McCormack.

A Brief History

People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of sports.

Sports marketers sell sports, games, and services to these fans.

Sports Appeal and Marketing

Variety of SportsSports and sporting events can be classified into the following categories:

Amateur

High school

College

Professional

Sports consumers are not attracted only to professional sporting events.

A sports consumer finds interest in the sport and not just the classification or level of sport.

Amateur and Professional Sports

High school, college, or any recreational player is considered an amateur athlete. (a person who does not get paid to play a sport)

Amateur sporting events attract a large number of fans, attention, and money.

Amateur Sports

In many communities, high school sports are a source of pride and part of tradition.

How many sports teams does York Memorial have?

How many championships has YMCI won?

High School Sports

Sporting events at the college level are very popular and extremely competitive in all regions.

In the United States the NCAA a national organization that governs college athletics and oversees important decisions pertaining to athletics

The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org.

College and University Sports

In Canada we have the CIS Canadian Interuniversity Sport with the biggest chapter being the OUA Ontario University Athletics

College and University Sports

Caroline Ehrhardt – Western Track & Field

Mariam Sylla –McGill Basketball

professional athlete has the will and ability to earn an income from a particular sport

The income of a professional athlete is paid for by his or her employer, who is the team or organization.

Professional athletes also have the opportunity to earn income from endorsements.

Professional Sports

Teams in professional sports are considered fully functional businesses.

It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

Why do teams who constantly lose still make a lot of money?

Professional Sports

What team earns the most revenue in the:NBAThe average NBA franchise is now worth $634 million, up 25% over last year.

Professional Sports

$1.4 Billion

NHLThe average NHL team is worth $413 million, 46% more than last year.

Professional Sports

$1.3 Billion

MLBBaseball team values increased 9% to an average of $811 million.

Professional Sports

$2.5 Billion