How mobile is changing everything

Ismail CHAIB ismail@tesobe.com

Agenda

• Introduction

• Why Mobile is important?

• Trends

• Case studies

• Conclusion

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Who am I?

Background • Open Bank Project • Cofounder of SMSBridge • ESI Graduated • Social Business enthusiast!

Why am I speaking to you: • Help social entrepreneurs solve

their challenges via MakeSense • Involved with mobile

technologies for the past 4 years

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A little bit of (Hi)story…

We are here! 4

The current mobile stack

Users

Fullfil needs

Developers

Build software Mobile “apps”

Devices

Manufacturers

Build hardware

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The current mobile stack

Users

Fullfil needs

Developers

Build software Mobile “apps”

Devices

Manufacturers

Build hardware They are everywhere and becoming smarter exponentially

Lots of them tackles NGOs needs already

How to serve them better?

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Agenda

• Introduction

• Why Mobile is important?

• Trends

• Case studies

• Conclusion

7

There’s more mobile phones in the world than toothbrush!

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2005 2012

Smartphone

Feature-phone

Smartphones outpaced PC and are growing at an exponential rate 8

~100% mobile penetration in Algeria

Mobile internet growing faster

99% mobile penetration rate

~100% mobile users in Algeria

Algeria is Africa’s #1 mobile connected nation

vs • 21% internet penetration • 10% landline penetration • 3G available “soon”

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Why mobile is important to us?

• Maintaining and

strengthening social and

family networks

• Stay informed

• Organise events

• Keep up with “modernity”

• Social Pressure

Mobile is making us Connected, Excited, Curious and Productive! 11

Agenda

• Introduction

• Why Mobile is important?

• Trends

• Case studies

• Conclusion

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4 building block

Voice Text Location Data

• Expensive • Emergencies • Creative use

• Cheap • Ubiquitous

• Maps • Emerging

• Photo, video…etc • Emerging • Will drive growth

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Co-creating interactive maps

Crowdsourcing “events” and putting them on a map 14

Mobile payments

MPESA enables payment via dumb-phones 15

Asking for information

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Receiving up-to-date information about crop prices in real time

Verifying codes mPedigree: checks if your medicament is couterfect

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Leveraging cheap hardware

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Agenda

• Introduction

• Why Mobile is important?

• Trends

• Case studies

• Conclusion

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Mobile in the NGO sector

Applications of NGO

1. Voice and text messages

2. Photo and video

3. Data collection/ transfer

4. Multimedia messaging

5. Data analysis / mapping

Source: Wireless Technology for Social Change: Trends in Mobile Use by NGOs

86% NGO employees use mobile technology for their work. 99% described it as positive and 25% as revolutionary.

Perceived Benefits

• Time saving (95%)

• Quickly mobilize and organize individuals (91%)

• reaching audiences that were previously difficult or impossible to reach (74%)

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Case Study 1: Delivering Patient HIV/AIDS Care in South Africa

Challenge

• Monitoring HIV/AIDS patient treatment adherence

Solution

• “Aftercare” programme, created by Cell-Life NGO in Cape Town

• SMS-based data collection of health information

Outcome: “one of the most experienced initiatives combining mobile phone technologies and AIDS management.”

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Case Study 2: Facilitating Communication in Emergency Situations in Kenya

Challenge • Providing Real-Time Information in

Times of Crisis Solution • Text messaging ‘nerve center.’ • Real-time information about actual and

planned attacks between rival ethnic and political groups.

• The texts are sent to local peace committees for response

Outcome

• Averting several attacks in Eldoret and elsewhere

Example: “We have been alerted that it is not safe tonight, in Bamburi, Utange, home area. We a asking 4 security here please.”

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Case Study 3: Monitoring Elections in Pakistan

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Case Study 4: Uncovering the price of Corruption in India

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Agenda

• Introduction

• Why Mobile is important?

• Trends

• Case studies

• Conclusion

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A range of uses for NGOs

• Inform

• Listen

• Pay

Communicate

Fundraising

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Your mobile Toolbox

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Lessons learned

• Don’t reinvent the wheel

• User-friendly - Easy to use wins

• SMS remains predominant

• Free-ish

• Inclusive. Community-based

• Private-Public partnerships

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Challenges

Find the right use case

Right people / skills

Community of users

Assessing impact

Funding

Scaling the project

Prayer is plan B ;-) 30

The mobile stack (2.0)

Connected “apps”

YOU ?

Build the use case

Devices

Story

Users

Fullfil needs

Developers

Build software

Manufacturers

Build hardware

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Supercat

Thanks.

Ismail CHAIB ismail@tesobe.com