How Mobile Devices Drive in Store Sales
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The way consumers are shopping is changing. Whether it’s online or in-store, more than half of the consumers are using mobile devices. It’s important for businesses to uncover the role and opportunities for mobile in the shopping experience. Here are the key stats showing how mobile devices help drive in-store sales. of smartphone shoppers use their phone for pre-shopping activities. find locations/directions. find hours. find where specific products are sold. find product information. find product availability in-store. find product reviews. use to make a purchase. 58% 58% Mon. — Sat. 9 am to 8 pm 90% make price comparisons. 44% find promo offers. 44% 32% 31% 31% 30% SALE 18% What Do Consumers Use The Mobile Devices For Before They Shop? What Do Consumers Use The Mobile Devices For In-store Shopping? 84% 55% 28% 23% 24% 13% of smartphone shoppers use their phones while in a physical store. check prices in store. message friends for advice. read reviews of recent/future purchases. research items before buying. look for gift ideas. 82% Search Engines 62% Store Websites Consumers Choose Search As Their No.1 In-store Resource To Help Research Products: Brand Websites Store Apps Deal Websites 50% 50% 21% 20% of people said product information found on social channels influenced their shopping behavior and enhanced loyalty. 75% Why Do Consumers Use The Mobile Devices While In-store? Saving Time Is The Leading Drivers Of Mobile Use. save time. save money. make life easier. 51% 44% 42% When Shopping Online From Mobile Devices, What Feature Is The Most Important To Consumers? 28.4% 25.7% 17.8% Mobile Friendly Site Website Loads Quickly Local Store Locator Why Do Mobile Devices Matter To Businesses? Why Do Stores Need To Go Mobile? >50% of these shoppers spend at least 25% more than they had intended. Projected M-Commerce Sales (2015) of consumers spend more when using mobile devices. U.S. $23.8 Billion Worldwide $119 Billion 85% 22% own a mobile phone in the U.S. Resources http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html http://adwords.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html http://www.emarketer.com/Article/Mobile-Devices-Boosting-Not-Hurting-In-Store-Shopping/1010838 http://ecommerce.shopatron.com/blog/5-ways-shoppers-are-using-their-mobile-phones-your-store SALE How Mobile Devices Drive In-Store Sales www.peppergang.com
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Transcript of How Mobile Devices Drive in Store Sales
The way consumers are shopping is changing. Whether it’s online or in-store, more than half of the consumers are using mobile devices. It’s important for businesses to uncover the role and opportunities for mobile in the shopping experience. Here are the key stats showing how mobile devices help drive in-store sales.
of smartphone shoppersuse their phone for
pre-shopping activities.
�nd locations/directions. �nd hours.
�nd where speci�cproducts are sold.
�nd productinformation.
�nd productavailability in-store.
�nd product reviews. use to make a purchase.
58% 58%
Mon. — Sat.9 am to 8 pm
90%
make price comparisons.
44%�nd promo o�ers.
44% 32% 31%
31% 30%
SALE
18%
What Do Consumers Use The Mobile Devices For Before They Shop?
What Do Consumers Use The Mobile Devices For In-store Shopping?
84%
55%
28%
23%
24%
13%
of smartphone shoppers use their phoneswhile in a physical store.
check prices in store.
message friends for advice.
read reviews of recent/future purchases.
research items before buying.
look for gift ideas.
82%
Search Engines
62%
Store Websites
Consumers Choose Search AsTheir No.1 In-store Resource
To Help Research Products:
Brand Websites Store Apps Deal Websites
50%50%
21% 20%of people said product information found
on social channels in�uenced theirshopping behavior and enhanced loyalty.
75%
Why Do Consumers Use The Mobile Devices While In-store?Saving Time Is The Leading Drivers Of Mobile Use.
save time. save money. make life easier.
51% 44% 42%
When Shopping Online From Mobile Devices, WhatFeature Is The Most Important To Consumers?
28.4% 25.7% 17.8%
Mobile Friendly Site Website Loads Quickly Local Store Locator
Why Do Mobile Devices Matter To Businesses?Why Do Stores Need To Go Mobile?
>50% of these shoppers spend at least 25% more than they had intended.
Projected M-Commerce Sales (2015)
of consumers spend more when using mobile devices.
U.S. $23.8 Billion Worldwide $119 Billion
85%
22%
own a mobile phone in the U.S.
Resources
http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html http://adwords.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html http://www.emarketer.com/Article/Mobile-Devices-Boosting-Not-Hurting-In-Store-Shopping/1010838 http://ecommerce.shopatron.com/blog/5-ways-shoppers-are-using-their-mobile-phones-your-store
SALE
How Mobile Devices Drive In-Store Sales
www.peppergang.com
