Howmiddlegradegotitsmojoback

Orwhybooksfor8-12yearoldsmattermorethananyotherareaofourbusiness,FULLSTOP

Children’sTop10Titles

YTD 08 Title RRP/ASP Vol Val

1"In the Night Garden" RRP £3.99 ASP £3.28 154,198 £506,375

2My Sister Jodie RRP £12.99 ASP £8.59 111,810 £960,417

3Enchanted:Disney Book of the Film S. RRP £3.99 ASP £2.64 95,987 £253,833

4ttle Library:Peppa Pig RRP £3.99 ASP £3.2 91,147 £291,403

5Aliens Love Underpants! RRP £5.99 ASP £4.05 77,147 £312,732

6

Bouncy Jumping Game,The:"In the Night Garden" RRP £3.99 ASP £3.1 73,606 £227,825

7

Time to Wash Faces!:(Story 3) :"In the Night Garden" RRP £3.99 ASP £3.29 72,415 £237,957

8

Northern Lights Filmed as The Golden Compass:His Dark Materials S. RRP £6.99 ASP £5.55 70,612 £391,854

9Before I Die RRP £6.99 ASP £4.26 68,231 £290,970

10

All Aboard the Ninky Nonk:(Story 1) :"In the Night Garden" RRP £3.99 ASP £3.32 68,052 £226,046

Total of Top 10 883,205 £3,699,411

YTD 07 Title RRP/ASP Vol Val

1

High School Musical:Disney Book of the Film S. RRP £3.99 ASP £3.17 153,899 £488,461

2

Girls' Book,The:How to be the Best at Everything RRP £7.99 ASP £5.47 119,984 £656,155

3Double or Die:Young Bond RRP £6.99 ASP £5.2 89,446 £465,048

4

Boys' Book,The:How to be the Best at Everything RRP £7.99 ASP £5.24 88,470 £463,881

5Candyfloss RRP £5.99 ASP £4.44 78,617 £348,903

6

Charlie and Lola Comic Relief Book:Charlie & Lola RRP £2.99 ASP £2.97 74,552 £221,661

7Eldest:Inheritance Cycle RRP £6.99 ASP £5.72 58,774 £336,284

8Nightrise:Power of Five S. RRP £6.99 ASP £5.38 56,884 £306,102

9Charlotte's Web RRP £5.99 ASP £4.6 56,501 £259,912

10

Welcome to LazyTown:LazyTown S. RRP £2.99 ASP £2.43 48,199 £117,204

Total of Top 10 825,326 £3,663,611

BloomsburyYTDAug2008ReviewData:TCMsales28weeksending12th Jul2008

Page2

Walker

Parragon

Penguin

Penguin

RHCB

Scholastic

Simon & S

Egmont

Penguin

Penguin

RHCB

Penguin

Parragon

M.Omara

Penguin

M.Omara

RHCB

Penguin

RHCB

Penguin

Copyrig

ht©

2012The

Nielse

nCo

mpany.C

onfid

entia

land

proprietary.

3

Top5Children’sBooksYearonYear

Preparedfor:[ClientName]Source:XXXXXX 3

2011

2012

2017top10children’sbooksbyvolume

Vol:651KVal:£3.9M

Vol:238KVal:£1M

Vol:408KVal:£3.2M

Vol:324KVal:£1.9M

Vol:305KVal:£3.8M

Vol:239KVal:£238K

Vol:206KVal:£874K

Vol:189KVal:£788K

Vol:181KVal:£1.5M

Vol:179KVal:£888K

TopauthorscategorisedwithCBMCinterestlevelcode9-11

2012 2017

1.JeffKinney 1.DavidWalliams

2.DavidWalliams 2.J.K.Rowling

3.JacquelineWilson 3.Jeff Kinney

4.MichaelMorpurgo 4.LizPichon

5.J.K. Rowling 5.JacquelineWilson

6.Rick Riordan 6.ReneeRachelRussell

7.Enid Blyton 7.RickRiordan

8.Roald Dahl 8.DavidBaddiel

9.LizPichon 9.R.J. Palacio

10.DerekLandy 10.MichaelMorpurgo

2008half-yearTCMmarketbysector

38.9%

44.9%

1.3%14.9%

Y1 Pre-School & Picture BooksY2 Children's & Young Adult FictionY3 Children's AnnualsY4 Children's & Young Adult Non-Fiction

BloomsburyYTDAug2008ReviewData:TCMsales28weeksending12th Jul2008

Page6

TOTALCHILDREN’SMARKETGROWTH+9.1%(Value)+5.1%(Volume)

TCM – 2008 YTD Value

+3.9%

+8.7%

+12.5%

+61%

2017:70%oftheChildren’sMarketisheldby3areas

Children’sFictionaccountsformorethanathirdofsales

36%

18% 17%

9%

5%

4% 4% 3%

Y2.1Children'sFiction

Y1.3PictureBooks

Y1.2Novelty&ActivityBooks

Y2.2YoungAdultFiction

Y4.0Children'sGeneralNon-Fiction

Y4.1Children'sGeneralInterest&Leisure

Y1.1Pre-school&EarlyLearning

Y4.2Reference&HomeLearning

Y3.1Children'sAnnuals

Y4.4YoungAdultGeneralInterest&Leisure

Y2.3Children'sComicStripFiction&GraphicNovels

Y4.3Children'sDictionaries

Y6.0Children'sMaps&Atlases

Annualvaluesales

£0

£50

£100

£150

£200

£250

£300

£350

£400

£450

£500

Balding,Clare MillwoodHargrave,Kiran

Hart,Miranda James,Greg&Smith,Chris

Welford,Ross Evans,Maz Bunzl,Peter Thompson,Lisa

Pounder,Sibeal

Woodfine,Katherine

Thou

sand

s

2015

2016

2017

DebutsfromthelastfewyearsTomFletcherleadswith£1.4min2017

Globalbestseller– USoverall#12017

BestsellingMGdebutthroughBookscan 2017

Buildingacareerwithgrowthbookbybook

Getitrightlocallytomakeithappenglobally

Intheend,itallcomesdowntothebook…