8/12/2019 How Messaging Apps Could Replace Traditional Social Media

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How Messaging Apps Could Replace Traditional Social Media

Facebook's $19 billion acquisition of the WhatsApp messenger app neatly tied together the worlds of messaging and social media. And the hefty price tag wasn't the only big numberin ol ed in the deal.

!he app is on tap to connect 1 billion people""with more than # % million of them using theser ice each month& according to a Facebook press release . And according to a sur ey from

n(e ice )esearch & WhatsApp has passed Facebook in social messaging on mobile with ##percent of users using it.

!he rest of the list from n(e ice )esearch *which sur eyed smartphone owners in the +nited,tates& -ra il& ,outh Africa& /ndonesia and 0hina about social messaging apps was aninteresting mi2 of social media and messaging& with Facebook coming in second with 3percent& followed by We0hat at 45 percent& !witter at 19 percent& --6 at 17 percent and ,kypeat 18 percent.

ne theory about why messaging apps are taking o er the social space in ol es teenagers. AsFacebook has gained monthly acti e users& more parents ha e been added to the mi2""ensuringFacebook is no longer a place for uninhibited status updates& according to !he :uardian .!hat's a concern because they are the demographic who often point the rest of us towards thene2t big thing.

/n addition to escaping the scrutiny of mom and dad& !he :uardian article also points to theability to offer pri ate chatting with people you are friends with in real life as a reason teens areturning to messaging. !he rise of the selfie and the desire to share those selfies ia messaging

s. the more public social media channels is another factor. Also& according to an article inWired& they gi e people a quick and easy way of communicating without paying hea y ,6,fees to local wireless carriers. Finally& with the messaging apps now offering more than ;usttraditional messaging& they ha e become social networks of their own. ,ome of the bonusfeatures of WhatsApp& for e2ample& include pro iding a multimedia e2perience& sharinglocations and connecting address books automatically

8/12/2019 How Messaging Apps Could Replace Traditional Social Media

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/f the WhatsApp deal is any indication& we will be seeing a lot more of messaging apps likethese in the near future.

,oftware (e elopers /ndia's e2tensi e Android and i?hone app de elopment portfolio includesse eral apps with messaging built in""including eye6e *which lets users share photos and

updates on !witter and Facebook and @ideo (ate *a free& li e ideo dating app . !he companyhas been pro iding superior app de elopment for the past 1 years and now also pro ides

website design and apps for :oogle :lass and smart watches in more than #% countries.,oftware (e elopers /ndia is headquartered in ,ilicon @alley with offices in 6elbourne& ondonand /ndia. For more information& please isit www.softwarede elopersindia.com or contact themdirectly at #%5"5%4"455 or teamBsdi.la.

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