How marketing is like wooing a girl
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Transcript of How marketing is like wooing a girl
How new-age marketing is like wooing a girl
IGATE Sensitive
How new-age marketing mimics the steps for wooing a girl
Wooing• Purchase cycle, lead funnel• The potential of digital vs
traditional channels
Disrupting the traditional cycleMarketing is the new central nervous system
Epiphany marketing• Presenting a solution even before the need
exists – Demand gen vs lead generation. First phase of purchase cycle even before awareness or need cognition stage. Serendipitous discovery of solutions. Eg: protecting her from rain or traffic, t shirt maker writing a piece on the fashion trends or a marketing automation company talking about ‘3 sure shot ways to increase your funnel’
In-bound MarketingEngagement magnets• A beacon to draw in your
prospects. Aggregation. Hubspot’s greatly written content pieces is irresistible.
• Magnets – an irresistible bribe offering a chunk of value
Values• Break out of
sameness• Alignment with
customer values• Establishing higher
goals• Genuine
Benefits and losses Context
• What does it mean to you• Contextual advertising, re-
targetting
Hidden dangers
• Responses to the real or artificial barriers in their minds
Coffee?• Action time• Ask them
Brand engagement• Be available for brand immersion• Kill the competition
“Knock, Knock.Who’s there?Opportunity.Don’t be silly - opportunityDoesn’t knock twice!”• Ringing the bell• Landing page visit
Seal it• A qualified lead
• Unmarketing• A Stand or differentiator• Sales cycle (20% transactional experience)• Idea/design significance • Logic vs magic• Reporting well
• Brand bite causes love marks
•The power of 60,001•When Neo Cortex takes a back seat
Touch Tomorrow