How many emails should I send per day?

by Alex Berman from

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in Sales

Cold emailing is key to growing or scaling a company

And every other huge B2B startup all used cold email to grow

Cold email + Funding = Unicorn

But you don’t have 100m in funding, so let’s focus on the email part

For InspireBeats, I’ve sent over 400 emails this month

Because within 2 days of every outreach session

I’ve closed on several new clients

It’s predictable

So… how many cold emails should you be sending?

Let’s assume you have a list of leads to reach out to

You want to customize each email you send

Spend at least 2 minutes on each one

That’s 30 leads / hour or over 200 in 1 work day.

That said...

If you have less than 10 customers:

Email all day until you get to 10

You have nothing better to do

Forget the product, forget having the perfect logo

Just.

Get.

Customers.

Just Get Customers.

That means send 200 emails per day

Once you’re there..

If you have over 10 customers (less than 25)

Spend 50% of your time doing outreach

Now you can focus a bit on the product and growing current accounts

But still spend 50% of your time emailing

That’s 100 emails per day

This will get you to the next level quickly

Finally...

Over 25-50 customers(or when budget allows)

If you’re at this level, you’re at CEO status

No more time for low level SDR tasks like cold emails

You want to be talking to clients full time or managing

Now it’s time to..

Outsource sales or hire

Just 3 Reps Require3 Salaries

Hiring & training

Tracking & workload management

Logistics & accounting

Issue/Conflict management

Quality assurance

Etc.

Cost for you?

$65k+ salary per rep

3 hrs daily for lead research

4 hrs for outreach

=

$96 per day per rep on lead gen

$128 on outreach

Source: http://inspirebeats.com/blog/should-you-outsource-your-sales-for-your-saas-product/

So you can...Do it yourself Have us do it for youOR

Starting at $349/mo.

For 110 Qualified Leads

or $899 for Outreach

Oh, + 5 mins of your time.

Total.

$65k+ salary per rep

3 hrs daily for lead research

4 hrs for outreach

=

$96 per day per rep on lead gen

$128 on outreach

Any Questions?

Alex Berman

Chief Marketing Sumo @ InspireBeats

Mail: alex@inspirebeats.com

Twitter: @alxberman

Need more leads or sales support? http://inspirebeats.com

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