How L’express Increased AdSense Revenue by 18%LEARN HOW TO OPTIMIZE YOUR ADSENSE FOR INCREASED REVENUW

How Does Google Share Revenue with Publishers?

in early  2015, Google finally disclosed what percentage of advertising revenue is shared with publishers. 

Google increased revenue sharing with its publishers to 68% of the recognized revenue [1].

However, AdSense publishers have witnessed decreased earnings. WHY?

Why Have AdSense Earnings Gone Down?

Publisher coalitions are gobbling up high paying ads through programmatic media buying.

High paying advertisers prefer to display their ads on YouTube or other selected placements they trust.

Google Revenue sharing with AdSense publishers has decreased by a whopping 50% in the last 10 years [2].

RESULT: Adsense partner publishers are faced with lower CPCs and eventually lower overall revenue.

BANNER BLINDNESS visitor learns where advertising is normally located on a website and the

brain can learn to ignore it even on a subconscious level. Banner blindness has been a main cause for revenue contraction and

lower CTRs for publishers and for fewer conversions for advertisers. AD BLOCKERS

Less Ad Impressions mean less possibility of capitalizing on these impressions and getting paid fropm advertisiers.

The combination of banner blindness and ad blockers mean that every viewable impression is more valuable than before.

PUBLISHERS MUST OPTIMIZE THEIR VIEWABLE AD IMPRESSIONS FOR CLICKS.

Why Have AdSense Earnings Gone Down?

How Can You Increase Your AdSense Earnings?

Optimize your AdSense for CTR. [3] Use a multi-arm bandit testing platforms to optimize your

AdSense. Create a variation of your page setup

Define new locations for your ads. Define new ad sizes. Define a color palette. Optimize for Mobile vs. Desktop. Create multi-page variations. Observe your layout’s performance. Optimize as necessary.

How L’express Optimized Their AdSense Layout to Increase Earnings. HOMEPAGE TEST

Version 2:• One ad unit placed on

the left side vertical

• two ad units placed on the right side vertical.

Version 1:• Two ad units placed on

the left side vertical

• one ad unit placed on the right side vertical.

Each ad unit rotated between

300×250 ads and 300×600 ads.

How L’express Optimized Their AdSense Layout to Increase Earnings.

HOMEPAGE TEST

How L’express Optimized Their AdSense Layout to Increase Earnings. HOMEPAGE TEST

How L’express Optimized Their AdSense Layout to Increase Earnings. HOMEPAGE TEST RESULTS

For overall CTR, Version 2 was the clear winner with a CTR higher by 49% than version 1.

The top ad of the left side vertical performed the best out of all ad unit variations.

On the right hand side the 300×250 banner performed better that 300×600 by over 5% CTR.

How L’express Optimized Their AdSense Layout to Increase Earnings. ARTICLES PAGE TEST

Hypothesis: wider ads would perform better than narrower ones.

Version 2:• Location: In-content

• 125x125• 200x90• 180x90• Color palette testing• Mobile vs. Desktop

setup

Version 1:• Location: Right Hand

Side Bar • 300x250 • 300x600 • Rotation of image ads

only.

How L’express Optimized Their AdSense Layout to Increase Earnings. ARTICLES PAGE TEST

Hypothesis: wider ads would perform better than narrower ones.

How L’express Optimized Their AdSense Layout to Increase Earnings. ARTICLES PAGE TEST

Hypothesis: wider ads would perform better than narrower ones. 300×600 ads received a clickthrough rate that

was almost 8% higher than the 300×250 equivalent.

In-content: 200×90 version producing a CTR higher by almost 10%.

The proportional difference in CTR between the 180×90 ad to the 125×125 ad was less than 4%.

You’re not going to achieve proportional correlation between CTR and increased banner sizes over time.

You have to find that sweet spot where you’re maximizing your revenue from AdSense and not annoying your visitors with over obtrusive ads.

How L’express Optimized Their AdSense Layout to Increase Earnings. OVERALL RESULTS

increase of 69% in CTR and 18% in their Adsense revenue. Achieved in a short period of time and despite diminished

CPCs. ads per page view decreased by 9.6%