How Kentico Partners Can Help Their Customers Make More Money
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How Kentico Partners Can Help Their Customers Make More Money
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You need to implement a conversion optimisation process because it has been proven by businesses worldwide to increase sales and leads and it is cost effective, easy and reliable to implement.Every single business in the World could increase sales and leads on their Websites by at least 10% but by as much as 100% or even more by following the process I’m about to show you.This process is the reason that companies like Amazon, Google and Ebay dominate their markets.The way you can achieve results like these for both yourselves and your customers is by using conversion optimisation.
Transcript of How Kentico Partners Can Help Their Customers Make More Money
How Kentico Partners Can Help Their Customers
Make More Money
What is Conversion
Your Web Page
What is Conversion
Your Web Page
TRAFFIC + CONVERSION = PROFIT
Conversion Optimisation Process
4. TEST
2. DESIGN
3. IMPLEMENT
1. ANALYSE
5. RELEASE
Finding Things to TestUser Intentions
Your Web Page
Finding Things to TestUser Intentions
Your Web Page
• Identify a Problem• Research • Analyse and Evaluate Options• Purchase• Post purchase Analysis
Finding Things to TestBuying Cycle
4Q - iperceptionsLogo
Finding Things to Test
Top Landing Pages
Top Traffic Source
E.g. Top Organic Keyword
Follow Most Common Path to the End
Become a Customer
Finding Things to TestShopping Cart Abandonment
Finding Things to TestUser Experience
“Quick Guess” or “Best Practice”• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials
Finding Things to Test
Objection vs Counter Objection
Objection• Trust
• Believability
• Confusion
• Risk
Finding Things to Test
Finding Things to Test
Prioritise
• Double Conversion Rate?• Easy to Implement?
Design: Wireframing
Testing
• A/B Testing– Structural Changes
• Multivariate Testing– Refinement
Testing : Split Test Example
What it Means to the Business
Summary
• Implement a Process• Find Things to Test• Prioritise for Impact• Test
Contact
[email protected]@ConversionRate_
Download the White Paper:How Kentico Partners Can Help Their
Customers Make More Money
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Split Test Example
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Restaurant Na Verandách Nadražní Street
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Analyse: Quick Guess
