How IT Marketer Created Sustainable Revenue Streams Through Data Appending Service
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Transcript of How IT Marketer Created Sustainable Revenue Streams Through Data Appending Service
How IT marketer created sustainable revenue streams
through data appending service
The client is a provider of networking and Internet security solutions for
small and mid-sized businesses across America and Canada. The
company provides a wide array of services including Internet
connectivity, data recovery services, VOIP and video streaming
services.
The firm markets their services to the consultants and their customers
through elegant mailers and direct marketing brochures that are
designed to reinforce the niche edge.
Getting the word out about high-end services is always a challenge. But
during downtime, the traditional approaches to marketing are
particularly ineffective.
Disparate data sources Limited access to target marketsLack of cutting-edge marketing toolsLimited information base about existing customers
The choice to partner with B2Bdatapartners wasn’t difficult as they were
already familiar with the company’s other data quality offerings. Here’re
the business benefits and highlights:
Deployed First task was to consolidate data from all sources. It
helped in building a single, accurate, organized view of their
customers
Added the missing contact details to the database
Provided the client with highly targeted target data
Uncovered "high probability" prospects, & increased revenue by
43%
Challenges:
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Solution:
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Industry:
Annual Revenue:
Employees:
Services:
Testimonial:
Information Technology
$110 million
2020
List and Database Services
"Our customer data was just a mess. There was no way to reach profitable customer pools from the current data. After B2Bdatapartners took over our data, we were able to achieve 43% growth from database marketing." –
Stacey Howard, CMO.
Case Study
www.b2bdatapartners.com 800-382-4081 [email protected]