How is selling today different from selling a hundred years ago?
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Transcript of How is selling today different from selling a hundred years ago?
How is selling today different from selling a hundred years
ago?
Marketing Basics
Marketing is…
• An organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways
that benefit the organization and its
stakeholders.
What are some places/ ways that you are exposed to marketing?
All businesses market
• Some directly– Advertising agencies– Marketing research
firms
• Transportation– Trucking– Railroad– Air Freight– Shipping/Delivery
• Financial Companies– Credit cards– Business loans
Product and Service management
• Designing• Developing• Maintaining• Improving• Acquiring
products and services that meet customer needs
Distribution
Determining the best way for customers to • Locate• Obtain• Use products
Selling
Communicating directly with potential customers
• Face to face• Telephone• Computer• Video confrencing
Marketing-Information Management
• Obtaining• Managing• Applying
information to improve decision making and improve marketing activities.
Financial Analysis
• Budgeting• Obtaining Finances• Creating payment options– Then making sure they get paid
Pricing
• Setting price– Easy to see– Comparable – Make a profit
• Communicate value– What are they getting for the price
Promotion
Communicate to customers– Advertising• TV• Radio • Magazines• Newspapers• Direct Mail• Internet
Total Product Concept
• use all 7 functions when designing a strategy.
Activity
• Split into 7 different groups (4 in each)
• Each group will be assigned a function
• The company is…