HOW IS PRINT MEDIA ESSENTIAL TO BUSINESS?

PRINT IS A TEAM PLAYERNumerous studies have validated a simple truth: Print is a synergistic “Team Player” and a valuable part of the marketing mix.

• Print advertising drives consumers to online shopping• Newspaper ads score higher than online ads• Direct mail is effective• Print catalogs increase online sales• Signage directs traffic• Magazine print ads result in action

The beauty of PRINT is that it’s tactile. With print the message is not only visual - it’s coming to you through touch as well.

• Print is the ideal communications medium and a powerful marketing tool.

• Print is still the prime communication and promotional vehicle.

• Print is durable, portable, credible, universal, beautiful and works well with other media.

• Most important, PRINT works.

Print advertising drives consumersto online shopping67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.

Shoppers who receive a direct mail piece, directing them to an online site spend on average 13% more than those who do not receive a printed piece.

Catalogs with online sites have been shown to boost online spending by 28%.

NEWSPAPER ADS SCORE HIGHER THAN ONLINE ADS• Newspaper ads are more engaging than online ads.• No other advertising vehicle has the reach of newspapers• Your very best prospects are newspaper readers• Newspaper advertising is among the fastest forms of

advertising • Newspaper ads move merchandise• Newspaper ads garner attention.

DIRECT MAIL IS EFFECTIVE65% of consumers of all ages have made a purchase as a result of direct mail.

78% of consumers will act on direct mail immediately, compared to just 45% who say they deal with email right away.

When they receive direct mail from a brand that they’re interested in, 44% visit the brand’s website and 34% search online for more information about the product.

Direct mail is the strongest tactic for donations, 21% of respondents cited direct mail solicitations as the prompt behind their most recent gift, as compared to just 6% who responded to pleas on social media.

PRINT CATALOGS INCREASEONLINE SALES

• Accessibility• Information• Seduction• Brand-building• Targeting opportunities• Brand loyalty• Effectiveness

SIGNAGE DIRECTS TRAFFIC•Bill boards•Banners•A-Boards•Vehicle Wraps•Window Treatments

MAGAZINE PRINT ADS RESULTIN ACTION

• Reach High Value Consumers• Bonus Impressions• Active Medium• Communicate Better• Influence purchase behavior• Selective targeting• Most personal of media• A Credible Message• Generate Response

CREDITS:http://chooseprint.org/index.htmlhttp://www.value.printing.orghttp://printinthemix.rit.eduhttp://www.corbisimages.comhttp://www.marketing-schools.orghttp://www.printpower.euwww.newspapermedia.com

Special thanks to Google