How is

doing? (Q2/2015)

Revenue• Hearthstone + Destiny life-to-date end of Q4/2014: $850

million• Hearthstone + Destiny life-to-date end of Q1/2015: $1 billion

(+ $150 million)• Hearthstone + Destiny + Heroes of the Storm life-to-date

end of Q2/2015: $1.25 billion (+ $250 million)

Number of players• Hearthstone + Destiny + Heroes of the Storm total players

end of Q2/2015: 70 million• Hearthstone total players May 2015: 30 million• Destiny total players end of Q2/2015: 20 million• Heroes of the Storm total registered for beta in February

2015: 9 million• Heroes of the Storm total players: between 9 and 20 million –

but how many active?

Player retention

• Source: https://www.superdataresearch.com/blog/understanding-mmo-retention/

Average revenue per user (ARPU)

• Source: https://www.superdataresearch.com/blog/mmo-arpu/

MOBA titles

Twitch viewership for Heroes of the Storm

• April 2015: 20th

• May 2015: 18th • June 2015: 12th (official launch)• July 2015: 13th

• August 2015: 13th

A brief look at the competition• League of Legends

• $123 million per month in revenues• >90 million active players• #1 most watched game on Twitch

• Dota 2:• $18 million per month in revenues• >40 million total players; >10 million active players (February 2015)• #3 most watched game on Twitch

• Smite: • Hi-Rez revenues in 2014 were $25 million, almost all of which has to be from Smite (Smite has grown since)• >10 million total players (July 2015)• #24 most watched game on Twitch

Conclusions

• Estimating Heroes of the Storm figures based on public data is very difficult: it is definitely behind Dota 2 and LoL, but competing with Smite• Twitch viewership has been rather steady since the launch, so things

look fairly positive