13 January, 2016 | created using PDF Newspaper from FiveFilters.org

How I Work — Nicole Babic fromMaisberger — start A FIRE — Sharingknowledge on social media, contentmarketing, and the online worldNicole Babic works as a social media manager at Maisberger, a PR agencylocated in Munich, Germany. She has a degree in new media marketing, whichconcentrates on social media and online marketing. With the calm holiday seasonshe enjoys cooking and baking, but these days social media and marketing arewhat her hobbies consist of.

What does your daily routine consist of?

In the morning, while I’m having my first cup of coffee, I run through social mediathrough my phone. I always start off by checking our own social media thenpeeking at the rest of our clients’ social media. On my way to work, by bus or theunderground, I read up on what’s been happening and what’s new in the socialmedia world. Then while I’m in the office I go through my email and check thesocial media reports.

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What’s your favorite blog?

There a couple of main blogs that I read: Zielbar and Allfacebook. Both are inGerman, but Allfacebook has an English version (which is now part of AdweekBlog Network’s SocialTimes). Some other English blogs that I read every now andthen are: the HubSpot, Buffer, and Marketo blogs.

What’s your favorite book? And if you are reading a book now, what is it?

The book I’m reading now, also in German, is Die dunkle Seite der Liebe(translation: The Dark Side of Love). I usually enjoy reading novels and crimebased books, but lately social media content has been consuming most of myreading time so I’ve been listening to more audio books. I also enjoy readingSophie Kinsella’s books, in particular Can You Keep A Secret .

What’s your favorite advice you’ve received? And what advice would yougive to other?

My favorite advice that I’ve received was from one of my teachers. He said, “Don’ttalk, just do it”. And it stuck with me ever since.

Advice that I give regarding social media is trust your gut but always think beforeyou post.

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What are your top 3 tools that you can’t live without?

1. Trello2. Crowdfire3. Canva

Who has motivated you in your life?

No one specific has – I try to be apart of communities and follow other socialmedia managers and people in the social media fields to keep an eye out for whatthey are doing. I then decide on whether or not I can implement some of the stufffor our company or our clients.

What’s your biggest challenge as a social media manager?

The hardest part is showing the influence of social media and making sure itmakes an impact. And one other thing, is making it clear that there is no universalconcept for social media.

I sometimes get asked, “Could you just tell me what to do and we can do it on our

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own?” Not everyone understands there is no one idea that fits all.

“The hardest part is showing the influence of social media andmaking sure it makes an impact.”

What are some things you do to save time?

We started to work with an editorial calendar, planning our topics, having regularmeetings, and making sure to schedule our posting.

Do you listen to music when working?

Yes, sometimes it can get kind of loud around the office so I use Spotify.

What’s your favorite and least favorite thing about being a social mediamanager?

Favorite thing is that I can get really creative and most of the time I’m free toexperiment. On the other hand it’s hard to keep up with all the new stuff. But,that can also be a good things since there’s always something new to explore.

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Do you have one rule you try to stick to?

What I tell people is that social media is about communication. It’s important toalways remember there always should be a dialogue between the company andthe client. And the best way is to keep it short and simple so that everyone is ableto understand.

Is there a hack that you use or do at work that you’d like to share withother social media managers?

I really try to be active in online communities. If I have any questions I can askand I’m sure someone else has the same problem or can provide me with asolution so its good to know that we have each other.

Any New Year’s Resolutions?

Usually I don’t make any resolutions since I never stick to them. However, I’vebeen struggling finding a balance with social media in my life. Once I pick up myphone I get caught up, so that will be something I’ll be working on this year.

You can follow Nicole on Twitter: @Nicole_Babic

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